Martin Cowen News

Get with the (digital) program - a strategy for next generation destination marketing
News / Technology
Get with the (digital) program - a strategy for next generation destination marketing
By Linda Fox | July 23, 2014
Some great marketing campaigns have come out of tourist boards and destination marketing organisations... Read More
Social sharing and logins: Who's winning user engagement on social media?
News / Online
Social sharing and logins: Who's winning user engagement on social media?
By Nick Vivion | July 22, 2014
Engagement is the currency that drives transactions - this applies especially to social networks,... Read More
Ranking of US destination underscores intense competition for thriving tourism
News / Online
Ranking of US destination underscores intense competition for thriving tourism
By Nick Vivion | July 22, 2014
Tourism in the United States is on track for another banner year, with over 15 million arrivals in the... Read More
Japan Airlines bids to improve ground experience via iBeacon trial
News / Technology
Japan Airlines bids to improve ground experience via iBeacon trial
By Linda Fox | July 22, 2014
Japan Airlines is the latest to join the Beacon fray with the start of a one-month trial at Haneda... Read More
More hotels adopt Intelity's white-label apps
News / Technology
More hotels adopt Intelity's white-label apps
By Sean O'Neil | July 21, 2014
In the past month, hotel apps have been in the spotlight. Technology firm CheckMate touted its... Read More
Marketing watch: Viral videos capture spend and Facebook ads across devices
News / Online
Marketing watch: Viral videos capture spend and Facebook ads across devices
By Nick Vivion | July 21, 2014
Viral video spend is set to increase and Facebook will soon track users across devices to deliver a... Read More
Intent Media closes $22.7 million Series C to drive intent marketing
News / Online
Intent Media closes $22.7 million Series C to drive intent marketing
By Nick Vivion | July 21, 2014
Intent Media, a marketing intelligence solutions provider focused on the travel industry, has closed... Read More
Finnair lambasted online after mistakenly saying it doesn't fly over Ukraine
News / Online
Finnair lambasted online after mistakenly saying it doesn't fly over Ukraine
By Nick Vivion | July 18, 2014
Social media is a consistently perilous environment for businesses - something Finnair was reminded of... Read More
Metasurge: How to navigate the growth in metasearch for hotel brands
News / Distribution
Metasurge: How to navigate the growth in metasearch for hotel brands
By Nick Vivion | July 18, 2014
L2 Thinktank has applied its marketing intelligence brain to metasearch, coming up with an overview of... Read More
Hard Rock, JetBlue, and Texas Tourism tap Olapic to filter the Instagram firehose
News / Online
Hard Rock, JetBlue, and Texas Tourism tap Olapic to filter the Instagram firehose
By Sean O'Neil | July 17, 2014
Users of Instagram, the image-sharing platform, have tagged 14 million photos with the #vacation... Read More
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