Marketing

News / Online

Travelers will embrace personalization and AI for a better travel experience

By Bernadette Giacomazzo | November 13, 2017

Google claims that the "friction in travel" makes it ideal for new technology and artificial intelligence-led services to come in and make improvements. Read More

News / Online

Google rolls out new hotel search service

By Kevin May | November 10, 2017

Google is tightening its grip on the hotel search marketplace with the roll-out of a new platform this week. Read More

News

Welcome to a world of extremely dynamic packaging

By Dirk Rogl - Phocuswright | November 9, 2017

Something is going on in the European leisure travel market – in part, due to the distribution strategies of airlines and hotels. Read More

News / Technology

Hotel mega-merger assisted by digital overhaul of 19M words

By Bernadette Giacomazzo | November 9, 2017

The combination of Starwood and Marriott created the world’s largest hotel chain, with multiple areas of the business needing a digital overhaul. Read More

News

VIDEO: Asia leads the pack of digital travelers

By Kevin May | November 8, 2017

India, China and Indonesia have come out on top in a list of countries with the most digitally savvy travelers. Read More

News / Startups

VIDEO: How startups can make a mark (but rarely do)

By Kevin May | November 8, 2017

It's a tough world out there for travel startups - with failure rates far higher than the number of success stories. Read More

News / Startups

The top 5 judges' questions from the 2017 Phocuswright Summit

By Bernadette Giacomazzo | November 8, 2017

Here are the five best questions that the Phocuswright Dragons asked Summit participants. Read More

News / Online

Three ways to use customer referrals to amplify your marketing

By Viewpoints | November 6, 2017

This is a viewpoint from Geoffrey Ryskamp, principal of hospitality, travel, and leisure at Medallia. Word-of-mouth. If the hospitality industry could invent a perpetual motion machine, this would Read More

News / Online

What we learned analyzing 496,470 hotel affiliate clicks

By Viewpoints | October 26, 2017

This is a viewpoint from Jeff Howard, founder of HotelsNearDCMetro.com.Opinions and views expressed by all guest contributors do not necessarily reflect those of tnooz, its writers, or its partners. Read More

News / Online

A digital marketing primer: Travel affiliates 101

By Viewpoints | October 23, 2017

This is a viewpoint from Zane McIntyre, CEO and Co-Founder of Commission Factory. With $533.52 billion spent on online travel sites in 2015, there is a strong incentive for travel bloggers to becom Read More

News / Online

The search for real metrics in content marketing

By Viewpoints | October 3, 2017

This is a viewpoint from Matt Barker, founder of I&I Travel Media. The content marketing craze that developed over the last few years has been a fascinating phenomenon to watch. As the zeitgeis Read More

News

Airbnb: Friend or foe to the tours and activities industry?

By Stephen Joyce | September 13, 2017

Airbnb, alongside other vacation rental services, has been elbowing into the tourism world for years. Until recently, it was seen as a hotel problem. Accommodations were at risk as Airbnb steadily Read More

News / Technology

Seeing the potential for synching voice search with images

By Viewpoints | June 21, 2017

The technology space has never been more electrifying. Humanity is now in the heat of a revolution that’s set to shape the way we lead our lives. Businesses across transportation, commerce, work, m Read More

Webinars / Technology

Tnooz-Adobe WEBINAR replay: How to win the customer experience

By PhocusWire | June 15, 2017

For marketers in the travel and hospitality industry, the race is no longer for bookings, it’s to win the entire customer experience. Marketers and the travel brands need to answer to following que Read More

News / Online

Marketers need to understand decision-making of travellers

By Viewpoints | February 7, 2017

Regardless of industry, it’s frighteningly easy to lose perspective on the role your company plays (or doesn’t) in people’s lives; as marketers, we often have an outsized view of how important our bra Read More

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