Marketing

News / Technology

Norwegian targets more personalization across every passenger channel

By Linda Fox | December 11, 2019

Norwegian Air Shuttle is putting a personalization strategy in place after signing a five-year partnership with Boxever. Read More

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News / Online

Expedia Group CEO Mark Okerstrom out amid board disagreement over strategy

By Mitra Sorrells | December 4, 2019

Expedia Group CEO Mark Okerstrom and CFO Alan Pickerill have resigned effective immediately, chairman Barry Diller announced today. Read More

Interview / Online

Sounding Off: Google will have the lunch of tours and activities as well

By PhocusWire | November 29, 2019

It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More

News / Startups

When should travel startups hire a CMO?

By Steven Lerner | November 27, 2019

Two experts in venture capital, Chris Hemmeter and William Bao Bean, explain why travel startups should hold off on hiring a CMO. Read More

Interview / Online

Brand Business - Emil Martinsek of GetYourGuide

By Steven Lerner | November 26, 2019

GetYourGuide's Emil Martinsek speaks with PhocusWire about his role as chief marketing officer. Read More

Interview / Distribution

Brand Business - Arjan Dijk of Booking.com

By Linda Fox | November 25, 2019

As chief marketing officer, Arjan Dijk is responsible for the strategy and implementation of brand, social and performance marketing of Booking.com worldwide. He was previously vice president for global... Read More

Interview / Technology

Brand Business - Norbert Richard Meinike of Blacklane

By Steven Lerner | November 22, 2019

Blacklane's Norbert Richard Meinke speaks with PhocusWire about his role as director of marketing. Read More

News / Online

VIDEO: Short-term rental sector diversifies as traveler and host preferences evolve

By Mitra Sorrells | November 22, 2019

Panelists from Guesty, Vacasa, Inspirato and Airbnb discuss the future of the short-term rental industry at The Phocuswright Conference 2019. Read More

Opinion / Technology

Why voice is the travel marketers’s next destination

By Joel Davis - Mighty Social | November 20, 2019

A new voice-enabled era for travel is coming, and now is the time for brands to take advantage of it. Read More

Interview / Online

Brand Business - Lindsay Nelson of TripAdvisor

By Mitra Sorrells | November 20, 2019

Lindsay Nelson is TripAdvisor's president of core experience, overseeing brand, content development and revenue-generating products and features. Read More

Interview / Startups

Hot 25 Startups 2020: SkyLads

By PhocusWire | November 18, 2019

Designed to give digital media buyers an advantage, Skylads leverages artificial intelligence to automate and optimize processes to maximize return on ad spend. Read More

News / Online

Airport transportation marketplace Jayride raises $3.5M to build out product and tech

By Mitra Sorrells | November 18, 2019

Airport transfer marketplace Jayride has raised $3.5 million to develop its product and technology. Read More

Interview / Online

Sounding Off: Rebrands are brave but sometimes don't go far enough

By PhocusWire | November 15, 2019

Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More

Interview / Online

Brand Business - Lish Kennedy of Vrbo

By Jill Menze | November 13, 2019

Lish Kennedy joined Vrbo as vice president of global brand marketing in August after three years at Etsy in a similar position. Read More

From Our Partners / Online

One & Done vs. Many Happy Returns: An important choice for travel marketers

By Mark Capps and Coleen Kuehn - Merkle | November 13, 2019

The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More

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