Marketing

Interview / Online

Sounding Off: The promise of a new marketing process won't be easy to reach

By PhocusWire | November 27, 2020

In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their... Read More

Opinion / Online

Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook

By Mario Gavira | November 23, 2020

Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again. Read More

News / Online

U.S. Thanksgiving travel trends show clear shift in destination preferences

By Mitra Sorrells | November 13, 2020

Data from Sojern shows a dramatic shift in interest from large cities such as New York and San Francisco to smaller, vacation destination such as Orlando and Denver for both flights and hotels. Read More

News / Online

Tripadvisor adds warning label to Thailand hotel that jailed guest

By Mitra Sorrells | November 12, 2020

The warning explains that a prior reviewer spent time in a Thai jail due to his negative comments. Read More

Opinion / Online

How hotels can use top-of-funnel data to capture recovering demand

By Gino Engels - OTA Insight | November 10, 2020

To gain more visibility into future demand, hoteliers are transitioning from using historical data to analyzing new, top‐of‐funnel data sets with deeper insights into traveler intent. Read More

Interview / Startups

Hot 25 Startups 2021: Beachy

By PhocusWire | November 9, 2020

Beachy is software that combines mapping technology and a reservation and payment system so hotel guests can reserve things like a lounge chair, umbrella or cabana at the pool or beach, all completely... Read More

Interview / Startups

Hot 25 Startups 2021: Entrada Insights

By PhocusWire | November 9, 2020

Entrada Insights harnesses and streamlines complex data to provide a full-spectrum of data science, benchmarking and analytical services for global destination management organizations to use in... Read More

Interview / Online

Sounding Off: Booking early is great but not in the DNA of attractions

By PhocusWire | November 6, 2020

Attractions are at an inherent disadvantage when it comes to their attempts to foster direct relationships and upsell opportunities in advance of a trip. But 2020 might change that. Read More

News / Startups

Where are they now? Revisiting the Hot 25 Startups for 2020

By Mitra Sorrells | November 6, 2020

Find out how these startups have shifted priorities, created new partnerships and adjusted their products to meet the challenges created by COVID-19. Read More

News / Online

Booking Holdings sees uptick in Q3 bookings driven by domestic travel

By Jill Menze | November 5, 2020

Despite the coronavirus pandemic continuing to “weigh heavily” on Booking Holdings’ financial performance, the online travel giant saw marked improvement in the third quarter of 2020 compared to Q2 of... Read More

News / Online

Expedia Group Q3 “better than expected,” Vrbo up YoY

By Mitra Sorrells | November 4, 2020

Expedia Group CEO Peter Kern says the company intends to be "more bold" on pushing the Vrbo brand while it also pursues a broad cost-cutting strategy. Read More

Opinion / Distribution

Five ways airline loyalty might look different in 2021

By Mark Ross-Smith | November 4, 2020

Given the industry-destroying events of 2020, what will airline loyalty programs look like 12 months from now? Read More

News / Online

Trivago says soft demand ongoing, hopes for travel recovery in mid-2021

By Linda Fox | November 3, 2020

Reporting third quarter 2020 results the hotel metasearch company says increases over the summer period were driven by nearby trips to nature spots in “developed Europe.” Read More

Opinion / Online

How attractions can (safely) boost group sales

By Noreen Henry - Sojern | November 2, 2020

While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings. Read More

News / Online

Viator ends speculation of Tripadvisor sale, talks quality strategy, Google

By Jill Menze | October 29, 2020

Speaking at Arival 360, Viator president Ben Drew explained how Viator's strategy differs from Tripadvisor's, the importance of supplier quality and its relationship with Google. Read More

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