Marketing

News / Online

VIDEO: Why the digital travel sector fails for diversity and inclusion

By Linda Fox | December 30, 2020

Martinique Lewis, a diversity in travel consultant, says travel companies need to look across everything they touch internally and externally and grade themselves on their diversity. Read More

News / Online

VIDEO: Peter Kern on how COVID gave Expedia Group “courage”

By Jill Menze | December 29, 2020

Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more. Read More

News / Distribution

Tourism organizations need to rethink their success metrics in 2021

By Celine Chaussegros - Sojern | December 28, 2020

Tourism boards with limited resources can no longer rely on outdated metrics to deliver results. Read More

Interview / Startups

STARTUP STAGE: Port provides remote guides for events and tours

By Mitra Sorrells | December 24, 2020

Port enables users to visit destinations or attend business events or trade shows through live video calls with remote guides. Read More

News / Technology

Tech challenges (and coronavirus) were the focus for rental managers in 2020

By Linda Fox | December 22, 2020

Short-term rental managers wouldn't wave away the pandemic with a magic wand, according to a Hostfully report. Read More

News / Technology

InPhocus, episode 31 - Getting the right signals for a recovery

By PhocusWire | December 18, 2020

Medallia's Geoff Ryskamp discusses everything from voice tech and social media to how brands have figured out what "signals" to listen to. Read More

Interview / Distribution

VIDEO: Vizergy - Launch pitch at Phocuswright Conference 2020

By PhocusWire | December 17, 2020

Cloud innovation makes digital sales and marketing simple with an all-in-one platform. Are you ready to simplify your digital? Read More

Opinion / Online

Uncovering and understanding the modern hotel guest

By Joel Montaniel - SevenRooms | December 16, 2020

As hoteliers implement new technologies and prioritize health and safety initiatives, they should not forget the value of traditional pillars of hospitality such as personalization and great food and... Read More

News / Online

Q&A: Airbnb's Joe Gebbia talks milestone IPO

By Jill Menze | December 11, 2020

Airbnb co-founder Joe Gebbia speaks to Airbnb's debut on the public markets, how it has adapted during the pandemic and the company’s long-term vision. Read More

News / Distribution

VIDEO: Travel marketing experts on pandemic behavioral shifts and opportunities

By Linda Fox | December 10, 2020

The pandemic has changed travel marketing, with brands needing to stay relevant to those that are traveling and inspire those that are not. Read More

News / Online

How will Airbnb, Vrbo, Booking.com and others grow their rental inventory?

By Mitra Sorrells | December 9, 2020

Vacation home sales are on the rise, but owners now have considerations beyond just bringing in revenue. Read More

News / Online

Google launches hub to aid destinations, hotels and partners in recovery

By Jill Menze | December 7, 2020

Travel Insights with Google is built around three new tools to support destinations, hotels and Google’s commercial partners. Read More

Opinion / Online

Key questions facing Airbnb ahead of its IPO

By Pierre Becerril - Transparent | December 3, 2020

By redefining traveler expectations and establishing a new type of lodging, Airbnb built the second-most valuable travel company in the world in just a decade. Now, as public market investors consider... Read More

Interview / Online

Sounding Off: The promise of a new marketing process won't be easy to reach

By PhocusWire | November 27, 2020

In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their... Read More

Opinion / Online

Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook

By Mario Gavira | November 23, 2020

Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again. Read More

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