Marketing

News / Online

WEBINAR REPLAY! 10 traveler trends for 2021 planning (hint: 5 are not COVID-related)

By PhocusWire | October 26, 2020

PhocusWire teams up with Sojern to dig into our survey results on consumers' sentiments and attitudes toward upcoming travel, and explore how it impacts their trip planning, shopping, and booking... Read More

Opinion / Online

In the age of remote work, hotels serve a new purpose

By Lennert de Jong and Ernest Lee - CitizenM | October 26, 2020

COVID-19 has spawned a work-from-anywhere movement. Here's how hotels can capitalize. Read More

Opinion / Online

Travel brands eager for a hit on Google might be disappointed

By Robert Cole - RockCheetah and Phocuswright | October 22, 2020

Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry. Read More

News / Online

Black Travel Alliance campaign reveals lack of diversity in travel industry

By Jill Menze | October 21, 2020

Results of the Black Travel Alliance's PullUpForTravel campaign reveal that Black people are under-represented at all levels within the travel industry, and there is a great need to address the... Read More

News / Online

Travel industry reacts to Google antitrust probe in the U.S.

By PhocusWire | October 20, 2020

Google, it is claimed, has abused its dominant position in search and advertising to keep competition down. So, how is the industry reacting so far? And what about Google itself? Read More

News / Online

U.S. Justice Department files antitrust lawsuit against Google, travel brands brace for proceedings

By Linda Fox | October 20, 2020

The Justice Department is claiming that Google has abused its dominant position in search and advertising to keep competition down. Read More

News / Distribution

Expedia claims OTAs in crucial position for travel industry recovery

By Jill Menze | October 15, 2020

According to new research from Expedia Group, as consumers begin traveling again, online travel agencies will play a key role in driving economic recovery for the industry. Read More

News / Technology

Booking.com to axe hotel tools on BookingSuite

By Kevin May | October 14, 2020

The OTA is turning off its BookingSuite array of tools and services for accommodation providers. Read More

News / Distribution

As livestream events gain traction in Asia, Western travel brands should take note

By Linda Fox | October 5, 2020

Companies such as Trip.com Group and Alibaba are seeing positive results from livestream events, which travel marketers should consider as a new sales channel. Read More

News / Technology

Vacation Innovations acquires travel tech platform Holiday Systems International

By Mitra Sorrells | October 5, 2020

Vacation Innovations says the acquisition adds 12 brands to its portfolio and will enable it to offer better technology solutions to resort developers. Read More

News / Online

Expedia, Agoda, Traveloka, Ixigo on opportunities and challenges post-COVID

By Mitra Sorrells | October 2, 2020

The four online travel agencies are finding new ways to serve their primarily domestic audiences and remain relevant while travel volumes are down. Read More

News / Online

Amazon launches virtual tours and activities for destinations

By Kevin May | September 29, 2020

The Amazon Explore platform includes a sizable range of products ranging from virtual walking tours of cities and visiting landmarks to cooking courses and destination retail trips. Read More

News / Online

Booking.com pursues domestic growth, downplays "connected trip" strategy

By Mitra Sorrells | September 29, 2020

The online travel agency is updating its products, payment methods and marketing strategies to better serve domestic travelers. Read More

News / Online

Trip.com Group eyeing full recovery in China

By Linda Fox | September 25, 2020

Announcing Q2 2020 results, Trip.com Group is seeing recovery in the domestic China market across accommodation and air bookings. Read More

Opinion / Online

How travel marketers can reboot and find their audiences

By Mike Skladony - Semcasting | September 25, 2020

In order to figure out who’s in the market to travel at this moment and where they’re likely to go, marketers will have to shift focus to the top of the funnel, where audience development capabilities... Read More

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