Marketing

News / Technology

Why it's time for travel to enter the metaverse

By Mitra Sorrells | March 24, 2022

Web3 consultant Steve Bambury says the virtual world of the metaverse is very real, and travel brands should act now to create a presence in it. Read More

Interview / Online

STARTUP STAGE: Folio creates custom digital guides for rental properties

By Mitra Sorrells | March 21, 2022

Folio offers a self-service tool so property managers and short-term rental hosts can create interactive apps for their properties, with details about a property and its amenities, recommendations and... Read More

News / Online

Q&A: Eurail on its digital-first rebrand

By Jill Menze | March 17, 2022

Eurail’s Yi Ding explains the idea behind the company’s new identity and how Eurail is looking to digitally evolve. Read More

News / Online

Google adds new tools to help hotels reach travelers

By Mitra Sorrells | March 16, 2022

The updates include free hotel booking links on Google Search and Maps. Read More

News / Distribution

Is space the next frontier for travel distribution?

By Mitra Sorrells | March 15, 2022

As Axiom Space prepares to send its first crew of private astronauts to the ISS, space tourism activity is picking up on many fronts, and travel advisors are creating services to sell these specialized... Read More

News / Online

Google pauses “vast majority” of commercial activity in Russia, adds tools for hotels

By Jill Menze | March 10, 2022

In addition to pausing commercial activity in Russia, Google will allow hotels in countries neighboring Ukraine to indicate if they’re offering free or discounted accommodations. Read More

News / Online

Sonder revenue more than doubles in 2021

By Mitra Sorrells | March 10, 2022

Sonder, now a public company, says highlights of 2021 include the launch of its corporate travel offering and growing its portfolio by 51%. Read More

Interview / Technology

In The Big Chair - Michele Fitzpatrick of Eviivo

By Mitra Sorrells | March 10, 2022

Since 2012, Michele Fitzpatrick has been CEO of U.K.-based Eviivo, which provides a cloud-based booking and property management platform. Read More

News / Online

My Method... How to counter travel lulls with interactive video

By Matt Keating - VDX.tv | February 23, 2022

Switzerland Tourism used an omnichannel video campaign to position the country as a premier tourism destination. Read More

Opinion / Distribution

Quality has become the driving force in vacation rentals

By Jeremy Gall - Breezeway | February 21, 2022

Shifting traveler behavior has helped short-term rentals continue to surpass other accommodation types as the preferred method of travel. But with this popularity now comes opportunities and challenges. Read More

News / Online

New firm helps brands attract multicultural travelers

By Jill Menze | February 18, 2022

The Culturist Groups helps travel brands translate diversity and inclusion imperatives into measurable multicultural marketing communications strategies. Read More