Marketing

News / Online

Tech is powering the new look of hotel loyalty programs

By Jill Menze | April 15, 2022

Hotels including IHG, Accor and CitizenM are updating their loyalty programs to provide members with personalization, experiences and guarantees. Read More

booking-com-sustainable-travel-report-2022

News / Online

Study: Traveler interest in sustainability up, but info lacks

By Mitra Sorrells | April 14, 2022

Booking.com's latest consumer survey shows an uptick in interest in finding sustainable properties and destinations, but a need for better information to facilitate that process. Read More

News / Technology

How a travel insurtech brand returned from an all-time low

By Jill Menze | April 13, 2022

Squaremouth hit a low of 12 sales on April 12, 2020. Two years later, the insurtech company has bounced back thanks to a strong team and innovative technology. Read More

News / Online

My Method... How Vrbo used videos to increase its search visibility

By Shawn Massie - Pacific | April 13, 2022

Vrbo raised its rank and visibility on YouTube and Google using SEO-friendly videos created from its destination guides. Read More

News / Distribution

Online activity shows growing recovery for travel

By Mitra Sorrells | April 12, 2022

An analysis by Similarweb shows visits to airline and hospitality websites are up as consumers act on their desire to travel. Read More

Opinion / Technology

The solution to missed revenue opportunities in hospitality

By Max Starkov - hospitality consultant and strategist | April 8, 2022

Hotels should create an integrated revenue generation commercial team to optimize guest engagement and boost revenues and profitability. Read More

News / Online

The state of online travel agencies

By Jill Menze | April 7, 2022

A Phocuswright report breaks down the online travel market from 2021 to 2025. Read More

News / Online

CitizenM plans metaverse land purchase, virtual hotel

By Linda Fox | April 6, 2022

The hotel company wants to build a hotel in the Sandbox metaverse. Read More

News / Technology

MyDigitalOffice adds business intelligence data with Focal Revenue acquisition

By Mitra Sorrells | April 5, 2022

This is the second acquisition by MyDigitalOffice in less than a year. Read More

News / Technology

HotelOnline looks to expansion with Yanolja investment

By Linda Fox | April 4, 2022

HotelOnline provides e-commerce, distribution and digital marketing services to properties across Africa and the Middle East. Read More

Interview / Startups

STARTUP STAGE: StayFi enables Wi-Fi marketing for short-term rentals

By Mitra Sorrells | April 4, 2022

StayFi wants to help short-term rental companies reduce their dependence on OTAs by capturing guest data that can be used for direct communications. Read More

Interview / Online

In The Big Chair - Larry Cuculic of Best Western

By Mitra Sorrells | April 4, 2022

Larry Cuculic became president and CEO of BWH Hotel Group in December, after having spent 12 years as the company’s senior vice president and general counsel. Read More

News / Technology

Fareportal takes stake in search tech company Search Machines

By Jill Menze | April 4, 2022

U.K.-based Search Machines helps large enterprises optimize and customize their search user acquisition. Read More

News / Online

Online travel giants ramped up marketing spend in 2021

By Kevin May | March 30, 2022

The amounts being splashed out on various forms of advertising activity are not at the same levels of 2019, understandably, but the tried and trusted methods are back in vogue. Read More

News / Startups

Glimpse gains $6.2M to connect retailers with rental guests

By Mitra Sorrells | March 29, 2022

Founded in 2020, Glimpse enables consumers to use products in categories such as bedding, electronics, kitchen and home fitness while they are staying in a rental property or at a resort. Read More

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