Marketing

Report: eSIM - The next great travel ancillary
From Our Partners / Technology
Report: eSIM - The next great travel ancillary
By Cristina Polo | November 11, 2022
Find out how eSIM technology is creating seamless, stress-free travel experiences for consumers and driving valuable revenue for suppliers. Read More
otas-q3-2022-marketing
News / Online
OTAs look to longer-term value for marketing dollars
By Linda Fox | November 10, 2022
Direct relationships, channels and loyalty programs are seen as the way forward as OTAs seek a shift from classic performance channels. Read More
Destinations International creates DEI pilot powered by Tripadvisor
News / Online
Destinations International creates DEI pilot powered by Tripadvisor
By Kathryn Walson | November 7, 2022
The “Tourism for All” program will be made available to all destinations beginning in early 2024. Read More
expedia-q3-2022
News / Online
Expedia Group sees record profitability, revenue in Q3
By Mitra Sorrells | November 3, 2022
 Revenue in the quarter came in at $3.6 billion compared to $2.9 billion in Q3 2021, a 22% increase.   Read More
trivago main
News / Online
Trivago reports solid Q3 despite consumers choosing shorter, cheaper stays
By Kathryn Walson | November 3, 2022
The Germany-based metasearch brand attributes its adjusted EBITDA growth to cost discipline, increased marketing efficiency and recovering travel demand. Read More
Airbnb main
News / Online
Airbnb reports most profitable quarter ever in Q3 2022
By Kathryn Walson | November 1, 2022
Revenue for the period ending Sept. 30, 2022, was $2.9 billion, up 29% year-on-year, while adjusted EBITDA was $1.5 billion – a 32% climb from Q3 2021. Read More
Destinations tap data to lure visitors amid travel comeback
News / Online
Destinations tap data to lure visitors amid travel comeback
By Kathryn Walson | October 31, 2022
Destination marketers have access to more data sources and more granular detail than they’ve ever had before. Read More
phocuswright-research-us-booking-shopping
News / Online
5 things to know about U.S. travel shopping and booking behavior
By Phocuswright Research | October 31, 2022
In 2021, the U.S. travel industry finally showed signs of life again, and shoppers turned away from pandemic-era considerations, focusing more on travel style and budget-related concerns.  Read More
selina-spac-debut
News / Startups
“Nomadic traveler”-focused hospitality brand Selina goes public
By Mitra Sorrells | October 28, 2022
Founded in 2014 and based in London, Selina’s portfolio includes 163 open or secured properties in 25 countries. Read More
travel-weekly-cruise-direct-bookings
News / Distribution
Cruise lines' direct sales keep rising, but travel advisors are unfazed
By Jamie Biesiada - Travel Weekly | October 26, 2022
Cruise lines such as Norwegian say they are investing in their online direct business because the channel is both "attractive" and "low-cost."   Read More
WeTravel lands $27 million to add fintech solutions to platform
News / Startups
WeTravel lands $27 million to add fintech solutions to platform
By Linda Fox | October 25, 2022
The investment was led by Left Lane Capital with existing investors Base10 Partners and Swift Ventures and a number of angel investors also involved. Read More
How destinations can help travelers live their values
Opinion / Online
How destinations can help travelers live their values
By Richard Black - Sojern | October 21, 2022
In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings. Read More
Sojern partners with GauVendi to drive direct accommodation bookings
News / Technology
Sojern partners with GauVendi to drive direct accommodation bookings
By Jill Menze | October 21, 2022
Sojern says GauVendi’s new retail philosophy and proprietary technology support its efforts to drive direct and instant sales. Read More
airline op-ed main
Opinion / Online
Why airlines need to understand anonymous users
By Andy Owen Jones - BD4 | October 17, 2022
Connecting on a personal level with users you don’t know is an opportunity for business growth. Read More
Google main
News / Technology
Google adds new tools to help tours and attractions operators target customers
By Kathryn Walson | October 11, 2022
Google Maps now displays ticket prices for attractions to help people quickly compare prices across different partners. Read More
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