Marketing

Interview / Technology

Video: Sabre - Phocuswright Conference Launch innovator

By PhocusWire | January 3, 2023

Sabre Hospitality president Scott Wilson explains the company’s new SynXis Retail Studio solution. Read More

News / Online

HomeToGo unveils curated search, readies TV marketing push

By Linda Fox | December 21, 2022

The company says HomeToGo Modes will enable travelers to browse properties based on individual priorities and interests including price or one-off properties. Read More

From Our Partners / Online

Video: Meta on how travel brands can use Facebook, Instagram and WhatsApp

By PhocusWire | December 15, 2022

Meta's director and travel industry manager, Sanjay Bhatia, offers tips for travel brands on how to create relationships with customers through social media. Read More

News / Online

Journera launches new destination marketing solution

By Mitra Sorrells | December 14, 2022

Journera Audiences uses first-party airline and hotel data so destination marketers can create strategies based on historical and future bookings. Read More

News / Online

How travel brands are prioritizing mobile app engagement

By Kathryn Walson | December 7, 2022

Companies like Expedia, Booking, Tripadvisor, CWT and more are using their apps to drive loyalty and provide personalization. Read More

News / Online

Hospitality execs on competing with rentals, driving more loyalty

By Mitra Sorrells | December 6, 2022

In a session at The Phocuswright Conference, hospitality executives say they need to better understand consumer wants and needs – and to communicate more effectively about why their properties are the... Read More

forbes travel guide jerne partnership content creators

News / Online

Forbes Travel Guide partners with Jerne for influencer marketing

By Kathryn Walson | December 5, 2022

The integrated partnership grants FTG’s 2,000 hotels, restaurants and spas access to Jerne’s technology that facilitates relationships with influencers and creators. Read More

social media panel phocuswright conference 2022

News / Online

Snapchat, Meta share how to use social media to engage travelers

By PhocusWire | December 2, 2022

During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for travel brands’ social media strategies. Read More

Event / Online

esim the next great ancillary webinar

November 28, 2022

Tune in to this free webinar to find out how eSIM technology is creating seamless, stress-free travel experiences for consumers and driving valuable revenue for travel suppliers. On Demand

News / Online

Google data highlights growing interest in blended trips

By PhocusWire | November 18, 2022

Compared to pre-pandemic, consumers say they are more open to blended travel, with 74% of business travelers saying they find the idea appealing. Read More

tripadvisor-matt-goldberg-phocuswright-conference

News / Online

New Tripadvisor CEO on the future of travel

By PhocusWire | November 16, 2022

Matt Goldberg recently completed his first 100 days as president and CEO of Tripadvisor, but he says “people should be writing a book about the second 100 days because that’s where the action is.” Read More

Interview / Startups

Hot 25 Travel Startups for 2023: StatusMatch

By PhocusWire | November 15, 2022

StatusMatch is a service that enables major airline and hotel brands to acquire new high-value customers through a structured, co-branded platform. Read More

Interview / Startups

Hot 25 Travel Startups for 2023: Swayed

By PhocusWire | November 15, 2022

By using guests’ device location, behavioral and transactional data, Swayed builds real-time intelligence on how people are spending time and money during their stay and then sends contextual and... Read More