Marketing

Interview / Technology

Q&A: EV Hotels’ vision to serve “technology travelers”

By Derek Catron | February 9, 2023

EV Hotels bills itself as the first smart hotel brand with experiences in crypto and NFT. Read More

Interview / Startups

STARTUP STAGE: Herdify enables hyper-targeted marketing for travel brands

By Mitra Sorrells | February 9, 2023

The company was founded in 2021 by a former Microsoft strategist, and the executive team includes former Red Carnation Hotels chief marketing officer Victoria Murden. Read More

Opinion / Online

From AI to Google: 5 truths for travel marketers in 2023

By Jared Alster - Dune7 | February 8, 2023

Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More

News / Online

MakeMyTrip optimistic about future as India invests in airports, highways

By Mitra Sorrells | February 7, 2023

MakeMyTrip's gross bookings for the past quarter were valued at $1.74 billion, an increase of more than 64% year-over-year. Read More

News / Online

Wave of class action lawsuits provide warning for travel brands

By Mitra Sorrells | February 2, 2023

Spirit and Jetblue airlines and Carnival Corporation are among the brands hit recently with class action lawsuits related to their use of session replay software. Read More

News / Online

Survey finds travel loyalty programs fall short of consumer expectations

By Kathryn Walson | January 31, 2023

The report, based on surveys conducted late last year, points to four key areas in which loyalty programs can improve: the booking experience, sustainability, personalization and payment technology. Read More

Opinion / Online

How travel brands can activate first-party data

By Dave Goulden - Sojern | January 23, 2023

Travel companies need to prepare for cookies going away and learn to use first-party data in sophisticated ways to create a personalized customer experience. Read More

News / Technology

Coras aims to reinvent travel loyalty with launch of new DeFi token

By Mitra Sorrells | January 23, 2023

Unlike traditional loyalty points, the Fida tokens are transferable, interoperable, provide instant liquidity and never expire. Read More

Interview / Online

Q&A: Delta's Ranjan Goswami on personalization through Delta Sync

By Arnie Weissmann - Travel Weekly | January 19, 2023

Travel Weekly editor in chief Arnie Weissmann was at CES and spoke with Goswami about how Sync will help the airline really "know" its customers. Read More

News / Online

Could “save now buy later” take off in travel?

By Kathryn Walson | January 19, 2023

With SNBL, a traveler creates an account to save toward a goal - such as a trip - and their savings are boosted by financial incentives and discounts from supplier partners. Read More

News / Technology

What will ChatGPT mean for the travel industry?

By Mitra Sorrells | January 12, 2023

Industry leaders from Booking.com, Expedia Group, Hopper and more weigh in on the topic of what ChatGPT might mean for their internal operations and for travelers. Read More

Opinion / Online

Tracking the loyalty strategies of online travel giants

By Mario Gavira | January 11, 2023

While Expedia, Booking.com and Hopper are betting on financial rewards to boost loyalty, Airbnb is focused on driving retention through love. Read More

News / Startups

Former Expedia exec wants to reward people for exploring the world

By Linda Fox | January 10, 2023

HyperSQ wants to reward travelers for traveling and create a more targeted approach to marketing for travel companies. Read More

News / Technology

Cendyn names new CEO

By Linda Fox | January 9, 2023

Blaha brings “executive-level experience” to the role from previous positions at technology companies including Khoros, Lone Wolf Technologies, PeopleAdmin and Aptean. Read More

News / Online

Booking.com, Vrbo and Expedia gain ground in U.S. app downloads

By Kathryn Walson | January 6, 2023

Apptopia says Expedia's app downloads nearly doubled year-over-year to 16.6 million and it, along with Vrbo and Booking.com, benefited from slowing growth for Hopper and Airbnb. Read More

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