Marketing

News / Online

Influencers and social commerce in travel

By Robert Cole - Phocuswright | March 17, 2023

An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More

News / Online

Tripadvisor CMO talks travel marketing, membership, video

By Linda Fox | March 16, 2023

Tripadvisor's chief marketing officer John Boris, who joined the company in late 2022, shares more on the company's strategy as well as his thoughts on the state of travel marketing. Read More

News / Technology

Splio acquires Tinyclues to boost AI-marketing power

By Derek Catron | March 16, 2023

The Tinyclues’ platform increases the value proposition of Splio, making it the European leader in AI-powered customer relationship management, the company says. Read More

From Our Partners / Online

Understanding traveler preferences for the next decade

By PhocusWire | March 14, 2023

Amadeus explains its Traveler Tribes 2033 report that identifies unique segments of consumers and the attitudes and behaviors that will shape their travel buying decisions in the next decade. Read More

Interview / Startups

STARTUP STAGE: Awai seeks to simplify travel booking with one-stop shop

By Kathryn Walson | March 13, 2023

The Melbourne-based startup says it saves consumers time, money and headaches during trip planning, while removing the need for travel agents. Read More

News / Startups

Wheel the World lands $6M to boost accessibility in travel

By Kathryn Walson | March 10, 2023

Founded in 2018, the San Francisco-based startup plans to expand its listings with the goal of having 12,000 travelers book through its platform by December 2024. Read More

News / Online

VisitBritain seeks more bookings with £10 million campaign

By Derek Catron | February 28, 2023

VisitBritain’s latest inbound tourism forecast shows continued strong recovery in overseas visitor spending. Read More

News / Technology

Expedia, Microsoft and travel experts on ChatGPT

By Mitra Sorrells | February 27, 2023

Listen to PhocusWire's first LinkedIn Audio event, with executives from Expedia and Microsoft and Kayak co-founder Paul English discussing the potential use of ChatGPT in travel. Read More

News / Online

Subscribe to fly? Airlines have been slow to take that leap

By Derek Catron | February 23, 2023

A year after Alaska Airlines became the first major U.S.-based carrier to launch a flight subscription program, Frontier Airlines is rolling out its own in May. Read More

News / Technology

Magpie launches new tool for tour operators built on ChatGPT

By Mitra Sorrells | February 23, 2023

Magpie's ChatGPT-based “product optimization tool” is intended to help tour and activity suppliers create better quality marketing content, including titles, descriptions, keywords and... Read More

News / Technology

Data and personalization business BD4 shutting up shop

By Linda Fox | February 16, 2023

A statement from Dnata Travel and BD4’s founders says the decision was made following a strategic and commercial review looking at market conditions and growth prospects. Read More

News / Online

Airbnb’s Brian Chesky: Earnings point to “exciting year” for travel

By Derek Catron | February 14, 2023

Tuesday's earnings report capped a year of record-setting financials for Airbnb, which finished 2022 with its head count down 5% compared to 2019 but revenue up 75%. Read More

News / Online

Viator accounted for more than one-third of Tripadvisor’s revenue in 2022

By Mitra Sorrells | February 14, 2023

Viator brought in $493 million in revenue in 2022, up 168% year-over-year, and more than half the $966 million in revenue brought in by Tripadvisor Core. Read More

destination marketing organizations redirect tourists 2

News / Online

Strategies destinations are using to disperse tourists

By Kathryn Walson | February 13, 2023

DMOs are using creative marketing strategies to nudge travelers to explore less crowded areas, but the effort also requires planning and support to ensure the dispersion doesn’t create problems of its... Read More

News / Online

Expedia Group CEO says metrics show strategy is working

By Mitra Sorrells | February 9, 2023

In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More

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