Marketing

News / Online

How online travel agencies plan to win and retain customers

By Phocuswright Research | August 8, 2023

Mobile has become one of the biggest strategic focus areas for online travel agencies, as they look drive more direct customer interaction to reduce their marketing spend and their reliance on Google. Read More

Opinion / Online

Influencers are a new class of travel agents — but lack the right tools

By Betsy Mulé – F-Prime Capital | August 7, 2023

Influencers have become a new breed of travel agent, yet they need a way to monetize their efforts, and travelers need the details to recreate their favorite influencers’ experiences for themselves. Read More

News / Online

Airbnb accelerates supply growth, looks to expand beyond core service

By Mitra Sorrells | August 3, 2023

Airbnb saw its revenue reach $2.5 billion in the second quarter of this year - with more than 115 million nights and experiences booked on the platform. Read More

News / Online

Viator accounted for nearly half of Tripadvisor’s revenue in Q2

By Mitra Sorrells | August 2, 2023

Viator's revenue was up 59% in Q2 this year compared with 2022 and is now nearly on par with revenue from the Tripadvisor Core segment, which includes its flagship metasearch. Read More

Interview / Startups

STARTUP STAGE: Landng offers bookable travel itineraries from content creators

By Mitra Sorrells | July 31, 2023

Landng provides a database of customizable itineraries to help users discover, share and activate travel plans curated by a community of creators, travelers and brands. Read More

From Our Partners / Technology

Revolutionize your hotel transactions with modern payment links

By Haley Crawford - Selfbook | July 31, 2023

With outdated transaction methods and high-risk credit card authorization forms having led the charge for years, hotels and guests are craving options that make secure, simple and flexible payments... Read More

News / Online

Buy now, pay later travel solution Uplift acquired for $100M

By Mitra Sorrells | July 27, 2023

Upgrade, which offers banking, credit and payment products directly to consumers, has acquired Uplift, which provides solutions used by more than 300 airlines, cruise lines and hotel chains in the U.S.... Read More

Interview / Startups

Uptrip - Launch pitch at Phocuswright Europe 2023

By PhocusWire | July 25, 2023

Uptrip rewards travelers every time they fly with digital trading cards that provide perks such as free Wi-Fi or lounge access. Read More

News / Online

How Chinese OTAs turned around 3 years of COVID isolation

By Gary Bowerman - Phocuswright | July 24, 2023

Phocuswright analyst Gary Bowerman explores the strategies Chinese OTAs have taken to remain competitive over the last few years. Read More

From Our Partners / Technology

Navigating economic downturns: The power of travel tech

By Arden Agopyan - HotelRunner | July 24, 2023

The growth of the travel technology industry amidst economic uncertainties underscores its resilience and the pivotal role it plays in the broader economic landscape. Read More

News / Technology

Tripadvisor integrates OpenAI for travel planning

By Mitra Sorrells | July 19, 2023

Tripadvisor's new tool leverages the platform's more than one billion user-generated reviews and opinions to generate personalized itineraries using OpenAI's technology. Read More

From Our Partners / Online

How hotels can drive greater customer lifetime value

By Carl Bleich - Bloomreach | July 12, 2023

Discover how hotels can implement effective strategies to increase customer lifetime value and drive revenue. Read More

News / Distribution

Sabre expands retailing capabilities for hotels

By Mitra Sorrells | July 10, 2023

Sabre's acquisition of Techsembly is intended to help its hotel partners provide a comprehensive trip planning and shopping experience for guests. Read More

News / Online

4 key insights from Phocuswright Europe 2023

By Derek Catron | June 21, 2023

Clearing up a mystery over Airbnb’s marketing spend, balancing interests in the travel experience sector, calling for action on climate — they were all key moments during last week's conference. Read More

News / Technology

European regulators charge Google with breaching antitrust laws

By Linda Fox | June 15, 2023

The regulatory body said it "takes issue" with the search giant giving preference to its own display advertising technology. Read More

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