Marketing

News / Online

4 key insights from Phocuswright Europe 2023

By Derek Catron | June 21, 2023

Clearing up a mystery over Airbnb’s marketing spend, balancing interests in the travel experience sector, calling for action on climate — they were all key moments during last week's conference. Read More

News / Technology

European regulators charge Google with breaching antitrust laws

By Linda Fox | June 15, 2023

The regulatory body said it "takes issue" with the search giant giving preference to its own display advertising technology. Read More

News / Online

Online travel giants Q1 marketing spending shows wide variance

By Mitra Sorrells | June 6, 2023

Expedia Group spent the highest percentage of revenue on marketing while Airbnb spent the least and focused on expanding brand awareness and balancing supply and demand. Read More

Opinion / Online

Influencers v. advertisers - why travel marketing is transforming

By Noa Greenfield - Travelier | June 5, 2023

Today’s travelers are turning to social media to inspire their next trip; travel markets should adapt accordingly. Read More

From Our Partners / Technology

Could non-personalization hold the key to retailing success for airlines?

By Sabre | May 31, 2023

Arguably the biggest challenge facing the airline industry centers around how to put the traveler at the center of the decision-making process. Read More

News / Technology

Travel’s ChatGPT adventure raises hopes and questions

By Derek Catron | May 26, 2023

PhocusWire’s latest roundup of how travel companies are utilizing ChatGPT shows a wide range of approaches. Read More

Opinion / Online

6 ways visual UGC is evolving in the travel sector

By Damien Mahoney - Nosto | May 25, 2023

Authentic, visual user-generated content shared on the likes of TikTok, Instagram and other social channels is becoming central to how travel companies are marketing themselves. Read More

News / Online

Google unveils generative AI boost to search

By Linda Fox | May 24, 2023

During its Google Marketing Live event this week the company shared a number of updates including an example of how its search generative experience could work. Read More

News / Online

Getting ahead of Chinese traveler trends and behavior

By Linda Fox | May 24, 2023

The reopening of China at the beginning of the year resulted in an immediate booking spike. Now new traveler behaviors, especially around mobile apps, are being observed. Read More

From Our Partners / Distribution

True travel subscription services are rare but increasing

By WayAway | May 22, 2023

To a significant extent, technology has been a big driving factor in the success – and growth potential – of travel subscriptions. Read More

Opinion / Technology

Hotels of the future will need to learn to harness data

By Klaus Kohlmayr – IDeaS | May 18, 2023

We all shop, work and interact differently. The greatest opportunity for hotels today is to leverage the digital data being collected from guests around the world. Read More

News / Online

Expedia Group launches OneKeyCash for partners

By Kathryn Walson | May 12, 2023

The new rewards currency is intended to target the 83% of consumers who travel too infrequently to earn status or meaningful rewards. Read More

News / Online

Expedia Group adds Mastercard to growing B2B lineup

By Kathryn Walson | May 9, 2023

Financial institutions that issue Mastercard-brand credit cards can enable their cardholders to redeem credit card loyalty points for travel bookings made through Expedia. Read More

News / Technology

Travel tech expands reach in hospitality schools

By Derek Catron | May 9, 2023

A classroom tech revolution, accelerated by COVID and partnerships with travel leaders, means more of today’s hospitality students are exposed to the latest gadgets and cloud-based systems and learn to... Read More