Marketing

News / Technology

New tool uses generative AI to help travel brands understand online activity

By Mitra Sorrells | April 4, 2024

Quantum Metric, which provides session replay solutions for travel brands including Virgin Atlantic, Rail Europe and Emirates, is launching a new generative AI-powered session summarization tool. Read More

News / Technology

How generative AI is impacting revenue management for hotels

By Morgan Hines | April 4, 2024

Predictions vary, but generally experts agree generative artificial intelligence - and AI more broadly - will greatly improve the ability of hotels to drive revenue. Read More

Interview / Startups

STARTUP STAGE: Obvlo helps travel brands provide personalized destination content

By Mitra Sorrells | April 1, 2024

Founded in 2021, Obvlo currently works with hotels that are part of the Hilton, Marriott and IHG brands, and the company is planning to expand its work to destinations and airlines. Read More

News / Online

More executive changes at Expedia Group as Gieselman departs

By Mitra Sorrells | March 28, 2024

After three years as president of Expedia Brands, Jon Gieselman is leaving and his responsibilities are being divided into two new roles - CMO and COO. Read More

News / Online

Putting a spotlight on sustainability in the STR space

By D.J. Catron | March 28, 2024

Criticism of Booking.com's “Travel Sustainable” program by regulators in the Netherlands, and the OTA's subsequent decision to prioritize third-party certifications, highlights the need for clear,... Read More

News / Technology

Are flight subscriptions starting to take off?

By D.J. Catron | March 27, 2024

Recent announcements from AirAsia, Alaska Airlines and Saudia may be a sign of things to come as airlines soar into digital era. Read More

Interview / Startups

STARTUP STAGE: NowBoarding is a commission-free distribution platform for travel brands

By Mitra Sorrells | March 22, 2024

NowBoarding was founded by Christopher Moss, who previously founded Psngr1, a business travel management tool acquired by travel technology firm Snowfall in 2022. Read More

News / Distribution

GetYourGuide adds tools to help partners tap into growing traveler interest in experiences

By Mitra Sorrells | March 19, 2024

GetYourGuide's is unveiling multiple new capabilities to help operators "create, manage and grow" their businesses, including artificial intelligence-powered keyword and location suggestions for product... Read More

News / Technology

How personalized videos at scale are connecting travel brands with customers

By Morgan Hines | March 19, 2024

Personalized videos are driving high open rates and creating opportunities for travel brands to connect with customers before, during and after a trip. Read More

News / Online

New iSeatz report finds challenges for travel in membership group loyalty programs

By D.J. Catron | March 15, 2024

While most membership organizations offer travel perks in their loyalty programs, few members use the service when booking travel, the report found. Read More

News / Online

What a U.S.TikTok ban could mean for travel industry

By D.J. Catron | March 14, 2024

While the legislation faces an uncertain future in the U.S. Senate and likely legal challenges if it becomes law, a ban could have far-reaching ramifications for travel companies. Read More

News / Online

Online travel giants set new record for marketing spend in ‘23

By Mitra Sorrells | March 13, 2024

Expedia Group, Booking Holdings, Airbnb and Trip.com Group collectively spent $16.8 billion on sales and marketing in 2023 as they compete with one another and with suppliers enticing travelers to book... Read More

News / Online

Airbnb's Stephenson on expansion beyond the core and AI

By PhocusWire | March 12, 2024

Airbnb announced CFO Dave Stephenson would be taking up the newly created role of chief business officer to oversee its growth plans. Read More

News / Online

From discovery page to destination: How travelers respond to what they see on social

By Phocuswright Research | March 11, 2024

According to Phocuswright, encouraging dispersal is a battle of pushing awareness and reducing barriers to finding equal-value alternatives that satisfy both sustainability and travel needs. Read More

From Our Partners / Online

How travel brands can leverage first-party data to activate customers

By PhocusWire | March 11, 2024

Founded in 2010, performance marketing solution Wunderkind works with brands in a variety of verticals, including travel, to strengthen customer relationships and drive revenue. Read More

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