Marketing

News / Startups

Hotelverse receives €5 million to further develop its digital twin technology

By Morgan Hines | October 1, 2024

Founded in 2020, Hotelverse provides its digital twin technology to dozens of hotels including some that are part of Hyatt, RIU Hotels and Radisson Hotel Group. Read More

News / Online

How the EU digital markets act will impact travel

By PhocusWright Research | October 1, 2024

Phocuswright research has found that the travel industry anticipates disruptions due to changes and gatekeepers as governments are regulating Big Tech with the EU's Digital Markets Act. Read More

Opinion / Online

Breaking the bottleneck in travel’s hourglass problem

By Michelle Denogean - Mindtrip | September 27, 2024

Chief marketing officer at Mindtrip, Michelle Denogean, says travel has a problem advancing top of the hourglass inspiration through the bottleneck that leads to conversions in planning and booking... Read More

News / Online

Listening, watching on TikTok essential for travel marketing success

By Morgan Hines | September 27, 2024

As TikTok has grown in popularity in recent years, brands have been figuring out how best to engage with their target audiences through the app. For travel brands new to TikTok, the best place to... Read More

News / Technology

Snowflake expands its data cloud platform with capabilities tailored for travel

By Morgan Hines | September 24, 2024

Snowflake already works with clients including Hyatt, Tripadvisor, Booking.com, JetBlue and Marriott. Read More

News / Online

Norwegian airline and Strawberry hotels create shared loyalty currency

By Mitra Sorrells | September 23, 2024

The two brands have created a joint venture – Spenn – that will offer a common loyalty currency with no exchange fees and, eventually, a wide range of partners that provide earning and redemption offers... Read More

News / Online

Chesky on Airbnb's future in travel and beyond

By Morgan Hines | September 20, 2024

Chesky referenced Apple and Amazon’s trajectory - what if Apple never launched the iPod, or Amazon never sold more than books? - to explain why he believes Airbnb should offer much more than a place to... Read More

News / Technology

Agoda’s co-founder Rosenstein: AI will widen the gap between haves and have-nots in travel

By Yeoh Siew Hoon - WiT | September 19, 2024

Robert Rosenstein said that while smaller companies can be faster and more nimble, the fact is the biggest benefit of AI right now to increase productivity and cut staff plays to the big companies. Read More

News / Online

Marriott CEO on shifting loyalty from transactional to emotional

By Morgan Hines | September 19, 2024

Hotel loyalty programs have traditionally been focused on room nights as the primary redemption offering, but Marriott CEO Anthony Capuano believes Bonvoy can go far beyond traditional expectations. Read More

News / Online

Airbnb quietly reopens platform to new Experience listings

By Morgan Hines | September 11, 2024

After saying last month that it would accept submission of new Experiences beginning next year, Airbnb quietly reopened to new listings on Tuesday. Read More

News / Online

Travel platforms, topics and influencers: Who's using what?

By PhocusWire Research | September 10, 2024

Through a better understanding of demographics that embrace social media and the psychology of why people engage with the medium, travel brands can better position themselves and improve the... Read More

From Our Partners / Online

Five things travel marketers get wrong

By Cathy Walsh | September 9, 2024

Marketing teams should review channel performance monthly and ensure that tactics are in service to an overarching strategy. And that strategy should be evaluated regularly to ensure it includes best... Read More

News / Online

Online travel giants hone in on social, mobile, loyalty

By Linda Fox | September 4, 2024

In Q2 earnings calls, Booking Holdings said it was increasing spend in social platforms, while Expedia said it was getting "surgical" around identifying drivers of repeat business. Read More

Opinion / Online

Cookieless is toast: What can travel marketers do to stay ahead?

By Kurt Weinsheimer - Sojern | August 30, 2024

Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More

From Our Partners / Online

Report: The power of affiliate marketing to drive customer acquisition for travel brands

By Diane Merlino | August 27, 2024

Affiliate marketing has long been associated with end-of-the-funnel conversion, but with the proliferation of digital partners available for campaigns, that is no longer the case. Read More

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