Marketing

News / Online

Booking.com’s U.S. managing director on growth plans, STRs and marketing

By Morgan Hines | August 27, 2024

Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More

News / Technology

More DMOs are using AI to power visitor engagement

By Morgan Hines | August 23, 2024

Satisfi Labs, one of the providers of AI-powered chat for DMOs, said it has added several new clients as destinations seek to be more responsive to visitors. Read More

News / Technology

Hospitality retailing tech looks to fulfill “ultimate guest experience”

By D.J. Catron | August 22, 2024

The combination of new technology and deep data resources is opening opportunities for hoteliers to digitally offer concierge-like recommendations and bookings of a wide variety of products and... Read More

News / Technology

The role of DMOs in helping their partners effectively use AI

By Morgan Hines | August 16, 2024

As travelers begin to use AI search engines and agents for trip planning, should DMOs play a role in helping their suppliers understand how to use the technology to drive revenue? Read More

News / Online

Latin America super app Rappi on using its travel products to drive loyalty

By Mitra Sorrells | August 15, 2024

About a year after Rappi partnered with Marriott in Mexico, the integration has extended to the super app’s users in Colombia, Chile, Peru, Brazil, Argentina and Uruguay. Read More

News / Online

Wizz Air partners with Caravelo on all-you-can-fly subscription

By D.J. Catron | August 13, 2024

Subscribers who pay a single annual payment up front can fly as much as they want during the next 12 months as long as they book within 72 hours before departure. Read More

News / Distribution

Hopper doubles down on HTS to power banks and credit cards to “build new space in travel”

By Yeoh Siew Hoon – Web In Travel | August 8, 2024

With five partnerships with banks and credit cards in place in the United States, Brazil, Australia, Japan and South Korea, Hopper is doubling down on growing HTS (Hopper Technology Solutions). Read More

Opinion / Online

Why the travel industry should buy into the experience economy

By Erika De Santi - WeRoad | August 2, 2024

Co-founder and chief of experience at WeRoad, Erika De Santi, shares why the travel industry should buy into the experience economy. Read More

News / Online

Booking Holdings touts alternative accommodation growth, success on social media

By Mitra Sorrells | August 1, 2024

Booking Holdings said its alternative accommodation business is growing faster than its overall business and now has 7.8 million listings globally, up about 11% year over year. Read More

News / Distribution

The power of data and AI for effective distribution and digital marketing in hospitality

By Mitra Sorrells | August 1, 2024

Cloudbeds’ Sebastien Leitner and Mirai’s Javier Delgado discuss how technology can help hoteliers create a great experience for guests that keeps them coming back. Read More

From Our Partners / Technology

How hotels can develop an AI-powered data strategy

By PhocusWire | July 30, 2024

Ireckonu's head of data Rik van Leeuwen explains why customer profile data should be the foundation of AI strategy for hotels that want to drive repeat business. Read More

News / Online

SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing

By Mitra Sorrells | July 30, 2024

Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel... Read More

News / Startups

Travlr acquires majority stake in ReZme and launches subscription product

By Mitra Sorrells | July 29, 2024

ReZme will now focus on its JoinCherry extension as a B2B, white-label product, which Travlr said will help clients using its white-label platform to intercept and provide offers to users who are on... Read More

News / Online

PhocusWire's weekly travel tech news briefs: Traxo, Mews, Guestline and more

By PhocusWire | July 26, 2024

Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More

Opinion / Online

3 opportunities for travel marketers now that cookies are here to stay

By Brennen Bliss - Propellic | July 25, 2024

Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More

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