Marketing

Opinion / Technology

The inevitable shift towards technology consolidation in short-term rentals

By Saber Kordestanchi - Hostaway | November 26, 2024

Hostaway co-founder Saber Kordestanchi discusses how all-in-one property management systems in vacation rentals could boost professionalization of the industry. Read More

From Our Partners / Online

Report: U.S. consumer trends - 5 ways to optimize your marketing strategy

By Cathy Walsh | November 19, 2024

This white paper, produced by PhocusWire, is based on consumer insights from Phocuswright’s U.S. Consumer Travel Report 2024 and recommendations from travel and tourism marketing... Read More

News / Startups

AI trip planner Mindtrip adds B2B solution

By Morgan Hines | November 18, 2024

The new solution is launching with capabilities for tourism boards and destination marketing organizations, to help them offer personalized content for travelers. Read More

Event / Online

Hotel visit trends 2024: Insights and growth drivers

November 13, 2024

Join us for a data-driven exploration of the hotel industry in 2024 during this free webinar hosted by PhocusWire in partnership with Placer.ai. On Demand

News / Technology

78% of travelers want to use AI in accommodation journey

By Morgan Hines | November 12, 2024

The report from SiteMinder also found 52% travelers have abandoned an online booking after a bad experience, such as lack of site security, payment issues, loading times, design and a... Read More

Interview / Startups

Hot 25 Travel Startups for 2025: Lucia

By PhocusWire | November 11, 2024

Lucia connects service businesses with vetted, industry-specific freelancers in areas like operations, marketing, customer service and concierge support. Read More

News / Online

Airbnb’s Icons, group travel features have contributed to 1.7 million new profiles since May

By Morgan Hines | November 7, 2024

Airbnb saw $3.7 billion in revenue in Q3 this year, a 10% increase compared to Q3 2023, while adjusted EBITDA was up 7% year-over-year to $2 billion. Read More

News / Online

Expedia Group B2B revenue jumps 18% in Q3, far outpacing B2C

By Mitra Sorrells | November 7, 2024

Total revenue in the quarter was up 3% year over year to $4.1 billion, but along with strength in the B2B business the company noted an acceleration in B2C bookings and a return to growth for Vrbo. Read More

Event / Technology

A triad approach for travel tech modernization

November 7, 2024

This webinar, produced by PhocusWire and Encora, will deliver valuable insights on the critical role of data governance — not as a one-time goal but as an ongoing process that ensures your solutions... On Demand

From Our Partners / Online

Report: From bucket list to booking — How TikTok is shaping travel decisions today

By Martin Cowen and Madeline List | November 6, 2024

TikTok is at the forefront of e-commerce and can offer a route to market for travel brands looking to raise awareness and foster evangelism, backed by strong conversion rates. Read More

News / Online

Trivago reports continued losses, cites impairment charge

By Morgan Hines | November 5, 2024

The hotel metasearch platform said it remains optimistic that it can return to top line growth year-over-year during the fourth quarter in part through disciplined marketing investment decisions. Read More

News / Online

Expedia Group, Microsoft team up for loyalty initiative

By Morgan Hines | October 29, 2024

As a result of the new partnership, Bing users booking eligible accommodations will be able to earn both Microsoft Rewards and rewards offered by Expedia Group brands. Read More

News / Online

How commerce media is catching on in travel

By Linda Fox | October 17, 2024

United, Expedia, Booking.com, Agoda, Priceline, Marriott and Uber have all established media networks in recent years and are earning significant revenue from them. Read More

News / Technology

How AI search platforms may change travel marketing

By Mark Frary | October 9, 2024

Natural language capabilities are changing how consumers search for answers to their travel queries - creating opportunities for marketers and for companies such as Perplexity and You.com. Read More

News / Technology

What Google's cookie reversal means for travel

By PhocusWright Research | October 8, 2024

Google in July abandoned plans to deprecate third-party cookies and while that may be welcome news in the short term, momentum in the digital space continues to push advertisers toward a future... Read More

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