Marketing

News / Technology

PhocusWire's weekly travel tech news briefs: AirAsia, Mindtrip, Spotnana and more...

By PhocusWire | February 14, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Airbnb to spend up to $250M on new businesses in 2025

By Morgan Hines | February 13, 2025

Co-founder and CEO Brian Chesky and his team stopped short of sharing what those new businesses will be specifically. Read More

News / Startups

Superlogic receives $13.7M to transform customer engagement

By Morgan Hines | February 7, 2025

The round was led by Powerledger and included participation from 10SQ, Nima Capital, Sangha Capital, Actai Unicorn Fund, Liquid 2 Venture and Hyla Liquid Venture Fund. Read More

News / Online

Expedia Group CEO outlines three strategies for using AI in the year ahead

By Mitra Sorrells | February 6, 2025

The company finished 2024 strong with double-digit percentage growth in room nights, gross bookings and revenue in the final quarter. Read More

News / Online

Destinations struggling with digital marketing evolution

By Morgan Hines | February 4, 2025

A Sojern study found most DMOs are either maintaining or adding to digital advertising budgets, and respondents face hurdles navigating an evolving digital marketing environment. Read More

News / Online

The shifting loyalty landscape in travel

By Marisa Garcia | February 4, 2025

Established travel companies and startups are taking a fresh look at what drives loyalty as behavior shifts and new technology offers ways to get closer to customers. Read More

News / Technology

OpenAI’s “Operator” and its impact on travel search and marketing

By Morgan Hines | February 3, 2025

OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More

Event / Technology

The future of AI and data for travel and hospitality

January 30, 2025

Join this free webinar from Snowflake to explore the power of its AI Data Cloud for Travel and Hospitality with speakers from Marriott International. On Demand

From Our Partners / Online

How TikTok is helping travel brands capture the value of little-known Q5

By Cathy Walsh | January 23, 2025

With traditional advertising budgets winding down post-Q4, travel marketers have a chance to capture attention and convert travelers during a period of low competition and high intent. Read More

News / Online

Does Reddit have a serious role to play in trip planning?

By Matthew Parsons | January 23, 2025

Reddit's r/travel community boasts 12-million members and screen views grew nearly 33% in the past year, making the platform an increasingly important consideration for travel planners. Read More

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

Interview / Distribution

Superlogic - Launch pitch at The Phocuswright Conference 2024

By PhocusWire | January 16, 2025

Superlogic provides a platform that helps brands bring global music, sports, dining and cultural experiences to consumers with the click of a button. Read More

News / Online

Travel marketing experts on Google's dominance in the face of AI

By Morgan Hines | January 16, 2025

Technology including artificial intelligence, new players and other innovations are shaking up travel marketing. Read More

News / Online

How travel brands stay ahead on social media

By Morgan Hines | January 10, 2025

Travel experts discuss the importance of travel brands staying agile in the social media arena as younger generations turn to these platforms for search purposes. Read More

News / Online

Priceline's Brett Keller on OTA's evolution and growth in packaging

By Marisa Garcia | January 7, 2025

CEO of Priceline, Brett Keller, discussed his 25-year tenure and the evolution of Priceline at The Phocuswright Conference. Read More

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