Sounding Off: Rebrands are brave but sometimes don't go far enough
Sounding Off: Rebrands are brave but sometimes don't go far enough
By PhocusWire | November 15, 2019
Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More
Interview | Online
CMO Wayaj Maria Elena Velardi
Brand Business - Maria Elena Velardi of Wayaj
By Steven Lerner | November 15, 2019
Wayaj is an app to discover and book eco-friendly hotels and experiences around the world. Maria Elena Velardi joined in May 2017 as its chief marketing officer. Read More
Interview | Online
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Brand Business - Lish Kennedy of Vrbo
By Jill Menze | November 13, 2019
Lish Kennedy joined Vrbo as vice president of global brand marketing in August after three years at Etsy in a similar position.  Read More
Interview | Online
One & Done vs. Many Happy Returns: An important choice for travel marketers
One & Done vs. Many Happy Returns: An important choice for travel marketers
By Mark Capps and Coleen Kuehn - Merkle  | November 13, 2019
The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More
From Our Partners | Online
brand-business-volaris-daniel-gelemovich
Brand Business - Daniel Gelemovich of Volaris
By Mitra Sorrells | November 11, 2019
Daniel Gelemovich is responsible for all marketing and digital strategies for the Mexico City-based low-cost carrier. Read More
Interview | Distribution
Sounding Off: Reality checks for brand loyalty
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
Interview | Online
Brand Business - Steven Taylor of Accor Hotels
Brand Business - Steven Taylor of Accor Hotels
By Linda Fox | November 7, 2019
The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More
Interview | Distribution
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Travel marketers seeing benefits of trip optimization but challenged by privacy laws
By Linda Fox | November 1, 2019
Travel marketers say they're upping their game when it comes to optimizing the customer journey across different channels. Read More
News | Distribution