Marketing Masters Month


 alt='PhocusWire's theme months for 2019 - all in one place'  Title='PhocusWire's theme months for 2019 - all in one place'
News / Technology
PhocusWire's theme months for 2019 - all in one place
By PhocusWire | December 2, 2019
This year we continued our coverage on key trends and added regions into the mix on our theme months. Here are the highlights from those months. Read More
 alt='Sounding Off: Google will have the lunch of tours and activities as well'  Title='Sounding Off: Google will have the lunch of tours and activities as well'
Interview / Online
Sounding Off: Google will have the lunch of tours and activities as well
By PhocusWire | November 29, 2019
It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More
 alt='When should travel startups hire a CMO?'  Title='When should travel startups hire a CMO?'
News / Startups
When should travel startups hire a CMO?
By Steven Lerner | November 27, 2019
Two experts in venture capital, Chris Hemmeter and William Bao Bean, explain why travel startups should hold off on hiring a CMO. Read More
 alt='Brand Business - Emil Martinsek of GetYourGuide'  Title='Brand Business - Emil Martinsek of GetYourGuide'
Interview / Online
Brand Business - Emil Martinsek of GetYourGuide
By Steven Lerner | November 26, 2019
GetYourGuide's Emil Martinsek speaks with PhocusWire about his role as chief marketing officer. Read More
 alt='Brand Business - Arjan Dijk of Booking.com'  Title='Brand Business - Arjan Dijk of Booking.com'
Interview / Distribution
Brand Business - Arjan Dijk of Booking.com
By Linda Fox | November 25, 2019
As chief marketing officer, Arjan Dijk is responsible for the strategy and implementation of brand, social and performance marketing of Booking.com worldwide. He was previously vice president for global... Read More
 alt='Brand Business - Norbert Richard Meinike of Blacklane'  Title='Brand Business - Norbert Richard Meinike of Blacklane'
Interview / Technology
Brand Business - Norbert Richard Meinike of Blacklane
By Steven Lerner | November 22, 2019
Blacklane's Norbert Richard Meinke speaks with PhocusWire about his role as director of marketing. Read More
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Opinion / Technology
Why voice is the travel marketers’s next destination
By Joel Davis - Mighty Social | November 20, 2019
A new voice-enabled era for travel is coming, and now is the time for brands to take advantage of it. Read More
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Interview / Online
Brand Business - Lindsay Nelson of TripAdvisor
By Mitra Sorrells | November 20, 2019
Lindsay Nelson is TripAdvisor's president of core experience, overseeing brand, content development and revenue-generating products and features. Read More
 alt='Sounding Off: Rebrands are brave but sometimes don't go far enough'  Title='Sounding Off: Rebrands are brave but sometimes don't go far enough'
Interview / Online
Sounding Off: Rebrands are brave but sometimes don't go far enough
By PhocusWire | November 15, 2019
Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More
 alt='CMO Wayaj Maria Elena Velardi'  Title='CMO Wayaj Maria Elena Velardi'
Interview / Online
Brand Business - Maria Elena Velardi of Wayaj
By Steven Lerner | November 15, 2019
Wayaj is an app to discover and book eco-friendly hotels and experiences around the world. Maria Elena Velardi joined in May 2017 as its chief marketing officer. Read More
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Interview / Online
Brand Business - Lish Kennedy of Vrbo
By Jill Menze | November 13, 2019
Lish Kennedy joined Vrbo as vice president of global brand marketing in August after three years at Etsy in a similar position.  Read More
 alt='One & Done vs. Many Happy Returns: An important choice for travel marketers'  Title='One & Done vs. Many Happy Returns: An important choice for travel marketers'
From Our Partners / Online
One & Done vs. Many Happy Returns: An important choice for travel marketers
By Mark Capps and Coleen Kuehn - Merkle  | November 13, 2019
The discerning travel marketer would prefer to pull in as many repeat customers as possible with acquisition efforts. But how do you locate and target this “holy grail” of travelers? Read More
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Interview / Distribution
Brand Business - Daniel Gelemovich of Volaris
By Mitra Sorrells | November 11, 2019
Daniel Gelemovich is responsible for all marketing and digital strategies for the Mexico City-based low-cost carrier. Read More
 alt='Sounding Off: Reality checks for brand loyalty'  Title='Sounding Off: Reality checks for brand loyalty'
Interview / Online
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
 alt='Brand Business - Steven Taylor of Accor Hotels'  Title='Brand Business - Steven Taylor of Accor Hotels'
Interview / Distribution
Brand Business - Steven Taylor of Accor Hotels
By Linda Fox | November 7, 2019
The hotel giant's chief marketing officer discusses the major shifts in the marketing discipline, the Billboard Effect and learning from the famous Dove campaign. Read More