Loyalty

Interview / Technology

STARTUP STAGE: HostAI creates AI-powered direct marketing for independent travel brands

By Mitra Sorrells | April 13, 2023

HostAI uses artificial intelligence to develop marketing strategies to drive direct revenue growth for hospitality brands, starting with vacation rental managers. Read More

News / Online

Travel marketers still seeking higher TikTok profiles

By Derek Catron | March 23, 2023

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More

News / Online

Influencers and social commerce in travel

By Robert Cole - Phocuswright | March 17, 2023

An in-depth Phocuswright report looks at how social marketing has evolved, how consumers interact with brands and nuanced differences for travel. Read More

News / Distribution

Accor unveils subscription cards for frequent travelers

By Linda Fox | March 15, 2023

The France-based hotel giant has unveiled All Plus ibis and All Plus Voyageur, to replace its ibis Business and Business Plus frequent traveler subscription services. Read More

News / Online

TUI to launch loyalty program built on guest “convenience”

By Linda Fox | March 8, 2023

Sebastian Ebel, speaking at ITB in Berlin, says he has been impressed with what hotel groups such as Hilton have done, describing its program as a "convenience product." Read More

News / Online

Subscribe to fly? Airlines have been slow to take that leap

By Derek Catron | February 23, 2023

A year after Alaska Airlines became the first major U.S.-based carrier to launch a flight subscription program, Frontier Airlines is rolling out its own in May. Read More

News / Technology

IHG tech and digital strategy sees results

By Linda Fox | February 22, 2023

Hotel giant IHG attributes its current strong performance to its strategy of boosting its brands and investment in technology, loyalty and distribution platforms. Read More

News / Online

Viator accounted for more than one-third of Tripadvisor’s revenue in 2022

By Mitra Sorrells | February 14, 2023

Viator brought in $493 million in revenue in 2022, up 168% year-over-year, and more than half the $966 million in revenue brought in by Tripadvisor Core. Read More

From Our Partners / Online

How travel pros can embrace new traveler expectations

By Cheryl Miller - Expedia for Business | February 13, 2023

Expedia Group’s Traveler Value Index examines what travelers truly want and how travel professionals can tap into that demand to provide the best end-to-end experience possible. Read More

Interview / Startups

STARTUP STAGE: Trzmo aims to be a super app for travel

By Mitra Sorrells | February 13, 2023

Trzmo provides global roaming, flight updates, duty-free shopping, ground transportation booking, dining recommendations, loyalty card management, the ability to save photos and videos and more all in... Read More

News / Online

Expedia Group CEO says metrics show strategy is working

By Mitra Sorrells | February 9, 2023

In a call with analysts to discuss the company's Q4 and full year 2022 financial results, CEO Peter Kern says efforts to move all brands to the same front-end tech stack are nearly complete, with Vrbo... Read More

Interview / Technology

Q&A: EV Hotels’ vision to serve “technology travelers”

By Derek Catron | February 9, 2023

EV Hotels bills itself as the first smart hotel brand with experiences in crypto and NFT. Read More

News / Online

Survey finds travel loyalty programs fall short of consumer expectations

By Kathryn Walson | January 31, 2023

The report, based on surveys conducted late last year, points to four key areas in which loyalty programs can improve: the booking experience, sustainability, personalization and payment technology. Read More

News / Technology

Coras aims to reinvent travel loyalty with launch of new DeFi token

By Mitra Sorrells | January 23, 2023

Unlike traditional loyalty points, the Fida tokens are transferable, interoperable, provide instant liquidity and never expire. Read More

Interview / Online

Q&A: Delta's Ranjan Goswami on personalization through Delta Sync

By Arnie Weissmann - Travel Weekly | January 19, 2023

Travel Weekly editor in chief Arnie Weissmann was at CES and spoke with Goswami about how Sync will help the airline really "know" its customers. Read More

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