The traveler path to purchase is influenced by countless factors, but above all, consumers make decisions based on how they interpret the value of an offer at any given moment.... Read More

Quote from Gino Engels, co-founder and chief commercial officer of OTA Insight.... Read More

Much of TripAdvisor's fourth quarter 2017 investor call came back time and again to hotel revenue and what the company is doing about declines in that direction. A reasonable amount it seems - from wo... Read More

Air New Zealand has launched a new destination campaign which helps travelers find their ideal locations to visit in New Zealand by querying their activities preferences using Emojis. On the airlin... Read More

This one’s a trip. Japanese airline-themed restaurant First Airlines, offers visitors a First class flying experience that includes a virtual reality immersive tour of Hawaii, New York, Paris or Rome.... Read More

TripAdvisor will expand its television advertising spending to $100 to $130 million for its hotel segment during 2018, with new creative and new markets, while simultaneously reducing online marketing spend.... Read More

James Villa Holidays, Landal GreenParks and Hoseasons are under new ownership after Wyndham Worldwide finalized a deal to sell its European vacation rental business to Platinum Equity.... Read More

Airbnb and Google made notable announcements in the first week of February – the former opening its platform to hotel distribution and the latter rolling out updates to expand and simplify travel search.   ... Read More

It's just three months to go until the best travel conference in Europe returns to the Dutch city of Amsterdam.... Read More

What is the average conversion for a hotel website? 2.2%. That's according to a recent Fastbooking study. The UK firm 80 Days, in an extensive report titled "The great unanswered digital questions of... Read More

The codependent nature of small property owners and their booking partners has its upsides, but primarily, it’s viewed by the underdogs as a “necessary evil.”... Read More

This is a viewpoint from Pamela Whitby, editor of EyeForTravel With the hype around blockchain in travel reaching fever pitch, why not toss something else into an already complicated equation – an... Read More

Last year was “transitional” for Sabre Corp., according to chief executive officer Sean Menke, and “we began this year in a much better position.” Sabre Red success The new version of Sabre Red Work... Read More

TripAdvisor turned in modest 5% growth in total revenue for 2017 but a notable 24% increase in revenue in its non-hotel category.   ... Read More

In the early 2000s, a corner of Beijing now often referred to as China’s Silicon Valley – was mostly famous for its sprawling electronics markets.... Read More