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How to take travel search marketing to the next level with product feeds

By Viewpoints | November 8, 2011

Search Engine Marketing (SEM) is one of mainstays in digital advertising of almost every industry vertical, but especially travel. Read More

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Priceline takes a pass on a global hotel platform and just keeps growing

By Dennis Schaal | November 7, 2011

When it comes to putting all its brands on a global hotel platform, Priceline continues to think differently than its rivals -- and just keeps growing. Read More

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Cautionary tale: When an online travel agency falls foul of the new Google

By Viewpoints | November 3, 2011

How long could your business survive if you lost 80% of your customers tomorrow? Read More

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Five big problems with mobile travel applications (and a bonus one for Android users)

By Daniele Beccari | November 2, 2011

The World Wide Wait was a common term used in the late 90's to vent the frustration of being unable to access the huge potential of the internet. Read More

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The big travel technology question: is the industry ready for the IT Spring?

By Timothy O'Neil-Dunne | October 31, 2011

Long term IT contracts were once the norm around the travel industry - but with the rapid change of IT structure occurring today, especially with the evolution of Big Data, this is beginning to change. Read More

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Review of GDS regulations in Europe faces delay

By Kevin May | October 25, 2011

A European Commission review of the regulatory framework overseeing the role the global distribution systems has hit its first stumbling block: a predictable delay in gathering responses. Read More

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Will Google Flight Search adopt open advertising model? With airlines safe, Farelogix exits FairSearch

By Dennis Schaal | October 24, 2011

With the beachhead secured, Farelogix dropped out of FairSearch.org, the anti-Google lobbying group. Read More

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Booking travel on the web should be as easy as buying a loaf of bread

By Kevin May | October 19, 2011

Well, not quite. But listen to any user experience expert or online travel workflow designer and they will usually say the following: "Keep it simple and intuitive." Read More

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Google extends Hotel Finder tool beyond US destinations

By Linda Fox | October 19, 2011

Google's experiment with its Hotel Finder tool for US destinations must be paying off as the search giant has quietly opened it up to include European cities. Read More

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Google sheds light on size of ITA Software business

By Dennis Schaal | October 13, 2011

ITA Software, up until April, had been a privately held company, but Google today shed a bit of light on its acquisition's revenue numbers. Read More

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Why we dumped the Google Plus button from the front page of our travel search site

By Viewpoints | October 13, 2011

It was, unfortunately, bound to happen. PLUS ONE NO MORE. We removed the option to "+1" our front page today. Read More

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Google sees higher conversions from tablets - cars, sofas and houses among purchases

By Linda Fox | October 12, 2011

Google is witnessing much higher conversion rates from tablet devices such as the iPad than either mobile phones or desktop computers. Read More

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FairSearch takes its Google case to 50 attorneys general

By Dennis Schaal | October 11, 2011

FairSearch is keeping up the pressure on Google, turning over a white paper blasting Google's search-engine and advertising practices to 50 US attorneys general. Read More

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101 search marketing tips for hotels

By Viewpoints | October 10, 2011

That’s right folks, 101 PPC tips. These tips, tricks, and quick How Tos range from beginner to intermediate to advanced players in the hotel sector. Read More

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Google has Zagat and now Kayak gets Frommers and BudgetTravel reviews

By Dennis Schaal | October 10, 2011

Perhaps as a hedge against Google's acquisition of Zagat, Kayak went ahead and added professional hotel reviews from Frommer's and Budget Travel. Read More

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