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News / Technology

How should travel companies measure AI success?

By Mark Frary | October 9, 2025

Travel industry players weigh the value of AI-generated code and the potential pitfalls of revealing associated metrics. Read More

News / Online

From SEO to GEO, hotels confront the future of digital discovery

By Matthew Parsons | October 2, 2025

Hospitality brands and independent properties are trying to figure out how best to appear directly in the detailed answers large language models are returning. Read More

News / Technology

The Phocuswright Conference 2025 - speakers and program

By PhocusWire | September 11, 2025

The Phocuswright Conference 2025 takes place in San Diego November 18-20 at the Manchester Grand Hyatt. Read More

News / Technology

Travel tech flashback: What made headlines in 2024?

By Morgan Hines | September 10, 2025

The travel industry was enamored with artificial intelligence (AI) in 2024, with the topic repeatedly making waves. Read More

News / Technology

Study tracks how travel shoppers use Google’s AI Mode

By Abby Crotty | September 9, 2025

A small behavioral study from Propellic examined how travelers interact with Google AI Mode and why travel marketers need to adjust. Read More

News / Online

OTAs' high hopes for social, AI channels as Q2 marketing spend hits $5B

By Linda Fox | September 8, 2025

OTAs are looking to drive efficiency as they diversify from performance marketing to other channels, including social and AI-powered search. Read More

News / Online

Travel industry stakeholders react to Google Chrome, data sharing ruling

By Morgan Hines | September 5, 2025

What does it mean for travel now that Google will be required to share data with rivals? Read More

News / Online

Google will have to share data with competitors, U.S. judge rules

By Morgan Hines | September 2, 2025

Google will not have to sell its Chrome browser but will face new restraints such as a block on exclusive contracts. Read More

News / Online

Travalyst CEO Sally Davey to step down after 5 years

By Linda Fox | August 27, 2025

Travalyst is looking internally and externally for a CEO to replace Sally Davey, who plans to step down in December. Read More

News / Online

Three charts that reveal how digital sources shape destination decisions

By Phocuswright Research | August 27, 2025

Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general search engines and review platforms dominate as the most influential sources. Read More