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Interview / Startups

Startup Stage: Bonafide helps travel brands position content for AI discovery

By Abby Crotty | January 20, 2026

Founded in 2024, Bonafide is currently working to scale its business and help the travel industry maximize its AI potential. Read More

Opinion / Distribution

Why Google's UCP is not a game changer in travel

By Mario Gavira | January 20, 2026

Mario Gavira suggests that the new standard is not yet viable for the travel sector. Read More

News / Distribution

Google UCP and travel’s race for an agentic commerce standard

By Morgan Hines | January 15, 2026

The protocol will allow agents and systems to operate in tandem over businesses, payment providers and consumer surfaces. Read More

News / Online

Financial analysts on change in travel's search-based model

By Linda Fox | January 6, 2026

Financial analysts from Barclays, Evercore and Mizuho dissect AI's impact on travel search and booking and the OTA model. Read More

News / Technology

Phocuswright analysts share their predictions for 2026

By Morgan Hines | January 6, 2026

Phocuswright analysts have their eyes on agentic AI, biometrics and personalization. Read More

News / Technology

Travel industry leaders' 2026 predictions

By Morgan Hines | January 5, 2026

PhocusWire asked industry stakeholders from Priceline, HolidayPirates, Cloudbeds and more about what 2026 will look like in travel. Read More

Opinion / Technology

The rise of GEO: Why hotel marketers need to think beyond SEO

By Eric Ettlin - Aimbridge Hospitality | December 31, 2025

Second Wave VP of marketing Eric Ettlin discusses the need for hotel marketers to adopt GEO alongside traditional SEO. Read More

News / Distribution

Sabre CEO on innovation and the evolving distribution model

By Linda Fox | December 22, 2025

Sabre president and CEO Kurt Ekert discusses being the underdog, the company's innovation focus and AI disrupting distribution at The Phocuswright Conference. Read More

News / Online

Agentic AI, NDC and shifting priorities: PhocusWire’s top opinion stories of 2025

By PhocusWire | December 18, 2025

We rounded up the top 10 performing op-eds on PhocusWire for 2025. Read More

News / Online

Travel's movers, shakers and newsmakers in 2025

By PhocusWire | December 17, 2025

PhocusWire names its 2025 newsmakers, spotlighting the companies and individuals behind the most significant moves. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Travalyst, Google, Guesty and more...

By PhocusWire | December 12, 2025

Here's our roundup of the people, product and partner news from the global travel industry this week. Read More

News / Distribution

Hotel booking ‘front door’ is changing with AI

By Morgan Hines | December 5, 2025

Industry stakeholders believe that suppliers will benefit with AI becoming a ‘front door’ for hotel discovery. Read More

News / Technology

Travel's new front door: AI discovery surges as search slips

By Phocuswright Research | December 2, 2025

While general search still leads all other research tools, its share is dropping as AI usage grows, raising the question of whether gen AI platforms could eventually overtake traditional search. Read More

News / Technology

Expedia Group appoints first chief AI and data officer

By Abby Crotty | December 1, 2025

Xavier Amatriain is the former VP of AI and compute enablement at Google. Read More

News / Online

Google's agentic booking commercial model to be 'similar' to current model

By Linda Fox | November 24, 2025

Google's James Byers spoke about user trust, LLM differentiation and evolving advertising models in an interview at The Phocuswright Conference. Read More

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