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Opinion / Distribution

Google price-matching: Are hotel bookings next?

By Gino Engels - OTA Insight | September 6, 2019

With Google testing a "lowest fare" price guarantee on flights, what happens if the guarantee extends to hotels? Read More

News / Distribution

Google adds Vacasa to vacation rental search

By Jill Menze | September 5, 2019

In March, Google added vacation rental properties to its Hotel Search function, and it’s now adding the first vacation rental management brand to the mix through a partnership with Vacasa. Read More

News / Technology

Travelport creates voice search for EasyJet’s app

By Mitra Sorrells | September 5, 2019

Dubbed “Speak Now,” the search tool has been created by Travelport using Google Cloud’s natural language understanding tool known as Dialogflow. Read More

News / Online

My Method... How Google's tailored ads helped Eurostar reach potential customers

By Becky Power - Google | August 23, 2019

PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries. Read More

Opinion / Distribution

What’s next for Google’s expansion into vacation rentals?

By James Burrows - Rentals United | August 16, 2019

With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem? Read More

News / Online

Booking.com relaxes keyword bidding clause with hotels

By Kevin May | July 22, 2019

Previously, hotels were restricted via their General Delivery Terms with the online travel agency on bidding on certain keywords, such as "booking.com" and other copyright terms on Google AdWords. Read More

Opinion / Distribution

How metasearch became the most important marketing channel in travel

By Pablo Delgado - Mirai | July 10, 2019

Six years on from their early phases, metasearch engines now dominate, exceeding investment in other ads in 2017 and growing even faster ever since. Read More

News / Online

VIDEO: A maturing market for tours and activities

By Kevin May | June 26, 2019

Booking.com's entry into the tours and activities sector and TripAdvisor's likewise move to add a software company into its mix certainly caused a stir in 2018. Read More

News / Online

WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration

By PhocusWire | June 20, 2019

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More

Opinion / Online

What happens to rate parity when Airbnb is an online travel agency?

By Gino Engels - OTA Insight | June 11, 2019

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world. Read More

Nordic Choice on Google Amazon using blockchain

News / Technology

Will Google and Amazon embrace a blockchain travel marketplace?

By Mitra Sorrells | June 7, 2019

Nordic Choice Hotels’ director of future business, Christian Lundén, says blockchain has the potential to disrupt travel distribution by stimulating activity from both startups and large tech players... Read More

News / Online

Google shuts Trips app, everything migrates to broader Google Travel platform

By Kevin May | June 6, 2019

The search giant quietly updated the app's help page this week to reveal support for the product will cease after almost three years in the market. Read More

News / Online

VIDEO: Touring Bird on its vital first year in activities (and for Google)

By Kevin May | June 3, 2019

In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More

Payments month part 1 alternative payments

News / Online

Travel payments, part 1: Beyond credit cards and cash

By Mitra Sorrells | June 3, 2019

We begin our month-long series on travel payments with a look at some of the options for paying without cash or a traditional credit card. Read More

Opinion / Online

Welcome to a new era for online travel, where any brand can get left behind

By Jeff Katz - Journera | May 31, 2019

We spent the last two decades in the Transaction Era - making it easier to find and book the elements of a trip. But we are now entering the Experience Era. Read More

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