Google

Opinion / Distribution

How hotels can work alongside Google in the post-pandemic era, part two

By Max Starkov | September 10, 2020

In the second part of this analysis, we look at how hotels can implement a post-crisis Google strategy. Read More

Opinion / Distribution

How hotels can work alongside Google in the post-pandemic era, part one

By Max Starkov | September 7, 2020

Despite the COVID-led crisis in the industry, hotel marketers cannot ignore Google in the same manner as they could not have done so over any of the previous 20 years. Read More

Opinion / Online

Can travel become less dependent on Google in a post-pandemic world?

By Mario Gavira | September 1, 2020

Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google. Read More

News / Technology

Google expedites launch of contactless guest system for hotels in response to COVID

By Mitra Sorrells | August 26, 2020

The solution has been a pilot since 2018 but Google says it expedited the global launch because of the pandemic. Read More

News / Online

With budgets slashed, travel marketers use media mindset to drive engagement

By Mitra Sorrells | August 26, 2020

Travel brands are creating more content to drive both direct and organic traffic. Read More

Interview / Online

Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues

By PhocusWire | August 21, 2020

Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More

News / Online

Google plays hardball with pandemic-affected travel site, freezes its ad account

By Mitra Sorrells | August 19, 2020

According to a travel executive, Google froze his company's advertising accounts when it was unable to pay its Q1 invoices on time. Read More

News / Online

Google adds hotel and flight availability data and ‘free cancellation’ filter

By Mitra Sorrells | August 13, 2020

Google's travel search results will now show the percentage of available hotels and flights and also enable users to filter properties that offer free cancellation. Read More

Interview / Online

Sounding Off: Google's playing of the "competition" card will irk many

By PhocusWire | July 31, 2020

Tapping Google on the shoulder and telling it to scale back its plans may not be enough to truly democratize travel search for consumers. Read More

Opinion / Online

For travel, Google’s ad credit program is a joke

By Douglas Quinby - Arival | June 23, 2020

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. Read More

Opinion / Online

What an antitrust case against Google could mean for travel

By Mario Gavira | June 19, 2020

Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More

News / Distribution

Travel group joins calls for Google and Facebook to help brands through crisis

By Linda Fox | June 5, 2020

Companies say Facebook and Google have participated in the returns but have so far not been prepared to share the pain brought about by the coronavirus pandemic. Read More

News / Online

Google expands pay-per-stay hotel ad product to quell risk aversion

By Mitra Sorrells | June 1, 2020

Hotel partners using the commission-per-stay option only pay for a Google ad after a guest has completed a stay. Read More

News / Online

Google adds filter to match healthcare workers with hotel rooms

By Linda Fox | May 21, 2020

Google is making it easier for key workers to find hotel accommodation via a COVID-19 responder rooms filter. Read More

News / Online

Google takes initial hit from scaling back of travel search ads

By Kevin May | April 29, 2020

The search giant's parent Alphabet recorded its first quarter results of 2020 with a revenue increase of 13% year-over-year to $41.2 billion. Read More

Most Popular
Latest Stories