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News / Online

Google adds hotel and flight availability data and ‘free cancellation’ filter

By Mitra Sorrells | August 13, 2020

Google's travel search results will now show the percentage of available hotels and flights and also enable users to filter properties that offer free cancellation. Read More

Interview / Online

Sounding Off: Google's playing of the "competition" card will irk many

By PhocusWire | July 31, 2020

Tapping Google on the shoulder and telling it to scale back its plans may not be enough to truly democratize travel search for consumers. Read More

Opinion / Online

For travel, Google’s ad credit program is a joke

By Douglas Quinby - Arival | June 23, 2020

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. Read More

Opinion / Online

What an antitrust case against Google could mean for travel

By Mario Gavira | June 19, 2020

Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More

News / Distribution

Travel group joins calls for Google and Facebook to help brands through crisis

By Linda Fox | June 5, 2020

Companies say Facebook and Google have participated in the returns but have so far not been prepared to share the pain brought about by the coronavirus pandemic. Read More

News / Online

Google expands pay-per-stay hotel ad product to quell risk aversion

By Mitra Sorrells | June 1, 2020

Hotel partners using the commission-per-stay option only pay for a Google ad after a guest has completed a stay. Read More

News / Online

Google adds filter to match healthcare workers with hotel rooms

By Linda Fox | May 21, 2020

Google is making it easier for key workers to find hotel accommodation via a COVID-19 responder rooms filter. Read More

News / Online

Google takes initial hit from scaling back of travel search ads

By Kevin May | April 29, 2020

The search giant's parent Alphabet recorded its first quarter results of 2020 with a revenue increase of 13% year-over-year to $41.2 billion. Read More

News / Online

VIDEO: New Reality With... Clayton Reid of MMGY Global

By PhocusWire | April 28, 2020

The first guest on the New Reality With... series is Clayton Reid, CEO of MMGY Global, one of the leading marketing agencies devoted to the travel and entertainment industries. Read More

Opinion / Distribution

Should hotels consider resuming Google Ads and other search campaigns?

By Pau Siquier - Mirai | April 21, 2020

After the brutal shock to the travel industry due to the coronavirus crisis, the vast majority of hotels stopped or questioned all their investments in online marketing, mainly Google Ads and... Read More

Interview / Online

Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus

By PhocusWire | April 10, 2020

It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More

Opinion / Online

Rethinking travel marketing: Loosen Google's grip on search and get smart on overtourism

By Matthew Barker - Horizon Guides | April 9, 2020

The tourism industry has the chance to rethink its marketing strategy going forward if its players work together. Read More

Interview / Online

Sounding Off: Coronavirus could trigger the travel marketing overhaul many want

By PhocusWire | March 6, 2020

Many companies in the industry have wanted a shift away from relying heavily on Google for customer acquisition. They may finally get their wish. Read More

News / Online

Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019

By Steven Lerner | March 6, 2020

One company grew its marketing spend in 2019 and the other company essentially remained flat. Read More

News / Technology

Alphabet’s autonomous vehicle unit Waymo rides off with $2.25B investment

By Steven Lerner | March 4, 2020

Waymo, the autonomous vehicle subsidiary of Google’s parent Alphabet Inc., is welcoming its first external investment in its 11-year existence. Read More

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