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News / Online

VIDEO: New Reality With... Clayton Reid of MMGY Global

By PhocusWire | April 28, 2020

The first guest on the New Reality With... series is Clayton Reid, CEO of MMGY Global, one of the leading marketing agencies devoted to the travel and entertainment industries. Read More

Opinion / Distribution

Should hotels consider resuming Google Ads and other search campaigns?

By Pau Siquier - Mirai | April 21, 2020

After the brutal shock to the travel industry due to the coronavirus crisis, the vast majority of hotels stopped or questioned all their investments in online marketing, mainly Google Ads and... Read More

Interview / Online

Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus

By PhocusWire | April 10, 2020

It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More

Opinion / Online

Rethinking travel marketing: Loosen Google's grip on search and get smart on overtourism

By Matthew Barker - Horizon Guides | April 9, 2020

The tourism industry has the chance to rethink its marketing strategy going forward if its players work together. Read More

Interview / Online

Sounding Off: Coronavirus could trigger the travel marketing overhaul many want

By PhocusWire | March 6, 2020

Many companies in the industry have wanted a shift away from relying heavily on Google for customer acquisition. They may finally get their wish. Read More

News / Online

Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019

By Steven Lerner | March 6, 2020

One company grew its marketing spend in 2019 and the other company essentially remained flat. Read More

News / Technology

Alphabet’s autonomous vehicle unit Waymo rides off with $2.25B investment

By Steven Lerner | March 4, 2020

Waymo, the autonomous vehicle subsidiary of Google’s parent Alphabet Inc., is welcoming its first external investment in its 11-year existence. Read More

News / Distribution

Sabre to invest $150M in technology as operating income drops 35% for full-year 2019

By Steven Lerner | February 26, 2020

To reverse its disappointing financial results, Sabre outlined a strategic priorities plan, which includes an incremental spend of $150 million on technology in 2020. Read More

Opinion / Online

A realist’s take on travel advertising in 2020

By Nicholas Ward - Koddi | February 26, 2020

In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More

News / Online

Revenue drops for Trivago as challenges from Google, Coronavirus escalate

By Steven Lerner | February 12, 2020

Axel Hefer, CEO of Trivago, wants to “challenge” the way business is done with Google after the Düsseldorf, Germany-based company posted disappointing financial results. Read More

News / Online

Google Maps adds features allowing users to explore and share more

By Linda Fox | February 12, 2020

The service, which Google claims has a billion users, now presents users on its Android and iOS app with five tabs: Commute, Contribute, Explore, Saved and Updates. Read More

Opinion / Online

How Google Flights is shaking up the travel Industry

By Mario Gavira | February 12, 2020

Although Google’s recent decision to stop charging for leads to airlines and OTAs in Google Flights might look insignificant to other Big Tech moves in recent decades, it is sending shockwaves across... Read More

Opinion / Online

As web cookies fade, travel brands must create a robust identity strategy

By Charles Mi - Adara | January 31, 2020

Recent announcements and others expected in the coming months could diminish cookie volume online - so travel brands need to evaluate new methodologies for personalization and consumer insights. Read More

News / Technology

Sabre goes all-in with Google Cloud for infrastructure and analytics

By Linda Fox | January 24, 2020

The distribution and technology giant says new services and “operational agility” are part of the plan, with Google Cloud becoming its preferred cloud provider as well as a “broader strategic partner.” Read More