Google

VIDEO: That’s the way the web cookie crumbles
News / Technology
VIDEO: That’s the way the web cookie crumbles
By PhocusWire | September 3, 2021
Third-party cookies, in particular, are an important part of the travel marketer's strategy to understand more about those who might be interested in services. But not for long. Read More
VIDEO: Alternative business models for digital marketing
News / Online
VIDEO: Alternative business models for digital marketing
By PhocusWire | September 1, 2021
It's not exactly game on just yet, in the battle by brands to wean themselves off the Google machine, but there is change afoot that could last beyond the pandemic recovery period. Read More
Tripadvisor and Airbnb join Google as local search powerhouses
News / Online
Tripadvisor and Airbnb join Google as local search powerhouses
By Kevin May | August 23, 2021
Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More
How Booking.com gained market share while we were in lockdown
Opinion / Online
How Booking.com gained market share while we were in lockdown
By Marta Romero - Mirai | August 9, 2021
Given the current situation, where many channels are still not appearing and we don’t know if they will be activated this season, Booking.com has become the basket where most of a hotel's distribution... Read More
Google told more transparency needed in flight and hotel prices by regulator
News / Online
Google told more transparency needed in flight and hotel prices by regulator
By Linda Fox | July 28, 2021
Google has been given two months to make changes to its flight and hotel pricing results. Read More
How to reach the next generation of travelers reigniting the industry
From Our Partners / Online
How to reach the next generation of travelers reigniting the industry
By Google | July 28, 2021
As travel bounces back, industry leaders are keenly focused on next-gen travelers, who have emerged as a critical audience for post-pandemic excursions. Read More
d-edge-distribution-report
News / Distribution
Expedia down, Airbnb up for bookings for some hotels in Europe and Asia
By Mitra Sorrells | July 26, 2021
An analysis by D-Edge Hospitality Solutions finds that while online travel agencies remain the dominant source of online revenue for its client hotels, in the last five years the share of bookings... Read More
google-expands-travel-insights
News / Online
Google expands Travel Insights tools with new features, U.S. search data
By Mitra Sorrells | July 15, 2021
Following a partnership with the UNWTO announced in May, Google is now also working with Destinations International and HSMAI to hep destinations and hoteliers use travel search data more effectively. Read More
big-chair-dori-stein
Interview / Distribution
In The Big Chair - Dori Stein of Fornova
By Mitra Sorrells | July 1, 2021
Dori Stein is one of the founders of hotel distribution intel service Fornova and has been CEO since 2015. Read More
google-travel-search-terms
News / Online
Travel search terms on Google show scale of pent-up demand
By Linda Fox | June 25, 2021
Searches for the term beach holiday have been steadily rising in 2020 but city breaks are not yet recovering compared to 2019 levels.  Read More
Google's Waymo collects $2.5B to continue autonomous driving push
News / Technology
Google's Waymo collects $2.5B to continue autonomous driving push
By Kevin May | June 18, 2021
The new investment follows a $2.25 billion deal in March 2020, a top-up round of $750 million just three months later and the departure of its CEO in April 2021. Read More
Google Travel adds vacation rentals alongside hotels in search results
News / Distribution
Google Travel adds vacation rentals alongside hotels in search results
By Mitra Sorrells | May 27, 2021
Beginning today, consumers that search for accommodations in a specific destination may see both hotels and vacation rentals in the search results on google.com/travel. Read More
google-unwto-partnership
News / Online
Google, UNWTO partner to provide data and training to aid destinations in recovery
By Mitra Sorrells | May 24, 2021
The new agreement between Google and the UNWTO builds on pilot programs launched in the Middle East and Africa starting last September.  Read More
What is the early impact of Google's free booking links for hotels?
Opinion / Online
What is the early impact of Google's free booking links for hotels?
By Fran Diéguez - Mirai | May 10, 2021
Eight weeks after Google's big move in hotel advertising, the dust has settled and we are finally able to evaluate performance based on a variable previously unavailable: data. Read More
Snap boosts 3D mapping capabilities via acquisition of Pixel8earth
News / Technology
Snap boosts 3D mapping capabilities via acquisition of Pixel8earth
By Linda Fox | April 29, 2021
Pixel8.earth describes itself as a perpetually updating map that fuses terrestrial and aerial data, with the company enabling users to browse 3D content as well as create an account and build their own... Read More
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