Google

google-expands-travel-insights
News / Online
Google expands Travel Insights tools with new features, U.S. search data
By Mitra Sorrells | July 15, 2021
Following a partnership with the UNWTO announced in May, Google is now also working with Destinations International and HSMAI to hep destinations and hoteliers use travel search data more effectively. Read More
big-chair-dori-stein
Interview / Distribution
In The Big Chair - Dori Stein of Fornova
By Mitra Sorrells | July 1, 2021
Dori Stein is one of the founders of hotel distribution intel service Fornova and has been CEO since 2015. Read More
google-travel-search-terms
News / Online
Travel search terms on Google show scale of pent-up demand
By Linda Fox | June 25, 2021
Searches for the term beach holiday have been steadily rising in 2020 but city breaks are not yet recovering compared to 2019 levels.  Read More
Google's Waymo collects $2.5B to continue autonomous driving push
News / Technology
Google's Waymo collects $2.5B to continue autonomous driving push
By Kevin May | June 18, 2021
The new investment follows a $2.25 billion deal in March 2020, a top-up round of $750 million just three months later and the departure of its CEO in April 2021. Read More
Google Travel adds vacation rentals alongside hotels in search results
News / Distribution
Google Travel adds vacation rentals alongside hotels in search results
By Mitra Sorrells | May 27, 2021
Beginning today, consumers that search for accommodations in a specific destination may see both hotels and vacation rentals in the search results on google.com/travel. Read More
google-unwto-partnership
News / Online
Google, UNWTO partner to provide data and training to aid destinations in recovery
By Mitra Sorrells | May 24, 2021
The new agreement between Google and the UNWTO builds on pilot programs launched in the Middle East and Africa starting last September.  Read More
What is the early impact of Google's free booking links for hotels?
Opinion / Online
What is the early impact of Google's free booking links for hotels?
By Fran Diéguez - Mirai | May 10, 2021
Eight weeks after Google's big move in hotel advertising, the dust has settled and we are finally able to evaluate performance based on a variable previously unavailable: data. Read More
Snap boosts 3D mapping capabilities via acquisition of Pixel8earth
News / Technology
Snap boosts 3D mapping capabilities via acquisition of Pixel8earth
By Linda Fox | April 29, 2021
Pixel8.earth describes itself as a perpetually updating map that fuses terrestrial and aerial data, with the company enabling users to browse 3D content as well as create an account and build their own... Read More
What are travelers on Google searching for?
News / Online
What are travelers on Google searching for?
By Jill Menze | April 19, 2021
According to TripsToDiscover, searches are up dramatically for travel products since January 1, 2021. Read More
starkov-google-zero-click-search
Opinion / Online
Is Google's zero-click search a threat or opportunity for hoteliers?
By Max Starkov - hospitality consultant and strategist | April 9, 2021
Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More
Google Maps adds augmented reality for airports and stations
News / Online
Google Maps adds augmented reality for airports and stations
By Linda Fox | March 31, 2021
Google Maps says it's making 100 AI-led improvements this year. Read More
Google’s free booking links for hotels – too good to be true?
Opinion / Distribution
Google’s free booking links for hotels – too good to be true?
By Craig Stewart - Freetobook | March 29, 2021
Freetobook’s co-director Craig Stewart suggests property owners to take advantage on Google's recent shift in strategy and see how this one plays out.  Read More
tedd-evers-oped-personalization-data
Opinion / Online
First-party data: The elusive key to travel's recovery
By Tedd Evers - TripTuner | March 22, 2021
As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data.     Read More
Airlines turn to traveler intent data to forecast demand
News / Distribution
Airlines turn to traveler intent data to forecast demand
By Linda Fox | March 15, 2021
As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More
giancarlo-one-year-later-covid
News / Distribution
One year on from COVID, Italian hoteliers recognize Booking.com is not the enemy
By Mitra Sorrells | March 12, 2021
Florence hotelier Giancarlo Carniani checks in to explain what has changed - and what remains the same - since last March. Read More
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