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How to increase bookings in a cookieless world
Opinion / Online
How to increase bookings in a cookieless world
By Kurt Weinsheimer - Sojern | May 24, 2022
Marketers must not only capture first-party data in a cookieless world but also activate it. Read More
A hotelier's guide to Google Analytics 4
Opinion / Technology
A hotelier's guide to Google Analytics 4
By Sam Weston - 80 Days | May 23, 2022
It's an end of an era: Google is sunsetting Universal Analytics. Here's what hotels need to know the successor, Google Analytics 4. Read More
google-maps-immersive-view
News / Technology
Google Maps get a boost with immersive view
By Linda Fox | May 16, 2022
The Google Maps update will begin rolling out later this year with cities including London, Los Angeles and Tokyo to come first. Read More
katanox-5.7m-rob-torres-to-board
News / Startups
Katanox raises $5.7M, adds Expedia exec Rob Torres to board
By Mitra Sorrells | May 12, 2022
Katanox says it will use this funding to expand internationally and further develop its platform and integrations with CRS, PMS and payment service providers.   Read More
The third-party cookie is crumbling - now what?
Opinion / Online
The third-party cookie is crumbling - now what?
By Kurt Weinsheimer - Sojern | May 12, 2022
When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More
Google enhances trip-planning tools as travel searches boom
News / Online
Google enhances trip-planning tools as travel searches boom
By Mitra Sorrells | May 2, 2022
Google is launching new tools related to flight and hotel searches and general trip planning.   Read More
wit-google-trend
Opinion / Online
Asia’s travelers are back with new preferences and expectations
By Hermione Joye - Google | April 29, 2022
Google shares data on recovery in APAC and how travel companies can seize the opportunity to capture consumer interest.   Read More
sounding-off-157
Interview / Online
Sounding Off: A step in the right direction for climate awareness
By PhocusWire | April 15, 2022
A new framework creating uniform principles related to flight emissions data is an example of the type of collaborative effort needed to move the industry forward on the path to sustainability. Read More
travalyst-aviation-emissions
News / Online
Travalyst coalition companies to display airline emissions data
By Linda Fox | April 13, 2022
The not-for-profit organization says its coalition of travel brands are aligned on a shared framework for collecting and showing flight emissions data. Read More
Kurt Ekert on how Sabre will disrupt itself to win the market
News / Technology
Kurt Ekert on how Sabre will disrupt itself to win the market
By Yeoh Siew Hoon - WiT | April 12, 2022
The Sabre president explains how the GDS is undergoing its most dramatic digital transformation yet. Read More
AirAsia and Google unite to push super app potential
News / Technology
AirAsia and Google unite to push super app potential
By Kevin May | April 11, 2022
Google Cloud tech will be deployed to ensure users can access services at any time and on any device, with external tech companies given the ability to develop new functionality. Read More
boeing-cloud-partnerships
News / Technology
Boeing looks to cloud to boost digital transformation
By Linda Fox | April 8, 2022
The airline manufacturer is partnering with Google and Microsoft to leverage cloud technology. Read More
Five trends driving spring travel
From Our Partners / Online
Five trends driving spring travel
By Google | March 28, 2022
The latest in a four-part series from Google focuses on changing traveler demand and how to be ready for what’s next. Read More
google-hotel-updates-march2022
News / Online
Google adds new tools to help hotels reach travelers
By Mitra Sorrells | March 16, 2022
The updates include free hotel booking links on Google Search and Maps. Read More
Google pauses “vast majority” of commercial activity in Russia, adds tools for hotels
News / Online
Google pauses “vast majority” of commercial activity in Russia, adds tools for hotels
By Jill Menze | March 10, 2022
In addition to pausing commercial activity in Russia, Google will allow hotels in countries neighboring Ukraine to indicate if they’re offering free or discounted accommodations. Read More
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