Google

google-travel-marketing-tips
News / Online
Google's three best practices to capture travel demand
By Mitra Sorrells | August 2, 2022
As travel-related searches increase, Google offers tips on how brands can use data to drive bookings. Read More
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From Our Partners / Online
Google on the motivations, expectations of leisure travelers
By PhocusWire | July 29, 2022
Google shares a preview of findings from its upcoming "Expectations of the Evolving Traveler" report. Read More
Digital regulation gets go-ahead in Europe
News / Online
Digital regulation gets go-ahead in Europe
By Linda Fox | July 28, 2022
Travel companies see a more level playing field and innovation coming out of the European Commission's Digital Markets Act. Read More
my-method-equeco
News / Online
My Method... How this hotel chain increased paid search return by 80%
By Luc Guilhamon - Equeco | July 18, 2022
 The Mexico-based chain Hoteles City is using a solution from Equeco to find keywords that add efficiency and revenue to its business.   Read More
phocuswright-europe-sustainability-panel
News / Online
Google, Travalyst and more on travel’s path to sustainability
By PhocusWire | July 12, 2022
Travel leaders from Google, Travalyst, Booking.com and Byway discuss current efforts and future plans related to sustainable travel. Read More
phocuswright-europe-pundits
News / Online
Travel pundits talk plumbing, pandemic and emerging tech
By PhocusWire | June 29, 2022
The travel industry remains complex, and some are concerned the opportunity to build back better may be lost. Read More
Minieye tops up Series D for autonomous driving tech
News / Technology
Minieye tops up Series D for autonomous driving tech
By Linda Fox | June 9, 2022
Minieye brings its Series D round to a close with $120 million to invest in its autonomous driving technology. Read More
phocuswright-europe-preview-sustainability
News / Online
Phocuswright Europe 2022: Sustainability in the spotlight
By PhocusWire | June 6, 2022
Leaders from the Travalyst Coalition, Booking.com, Google and Byway Travel come together to discuss the travel industry's path to sustainability during Phocuswright Europe. Read More
How to increase bookings in a cookieless world
Opinion / Online
How to increase bookings in a cookieless world
By Kurt Weinsheimer - Sojern | May 24, 2022
Marketers must not only capture first-party data in a cookieless world but also activate it. Read More
A hotelier's guide to Google Analytics 4
Opinion / Technology
A hotelier's guide to Google Analytics 4
By Sam Weston - 80 Days | May 23, 2022
It's an end of an era: Google is sunsetting Universal Analytics. Here's what hotels need to know the successor, Google Analytics 4. Read More
google-maps-immersive-view
News / Technology
Google Maps get a boost with immersive view
By Linda Fox | May 16, 2022
The Google Maps update will begin rolling out later this year with cities including London, Los Angeles and Tokyo to come first. Read More
katanox-5.7m-rob-torres-to-board
News / Startups
Katanox raises $5.7M, adds Expedia exec Rob Torres to board
By Mitra Sorrells | May 12, 2022
Katanox says it will use this funding to expand internationally and further develop its platform and integrations with CRS, PMS and payment service providers.   Read More
The third-party cookie is crumbling - now what?
Opinion / Online
The third-party cookie is crumbling - now what?
By Kurt Weinsheimer - Sojern | May 12, 2022
When third-party cookies go away, marketers must rely more than ever on first-party cookies - and that’s a good thing Read More
Google enhances trip-planning tools as travel searches boom
News / Online
Google enhances trip-planning tools as travel searches boom
By Mitra Sorrells | May 2, 2022
Google is launching new tools related to flight and hotel searches and general trip planning.   Read More
wit-google-trend
Opinion / Online
Asia’s travelers are back with new preferences and expectations
By Hermione Joye - Google | April 29, 2022
Google shares data on recovery in APAC and how travel companies can seize the opportunity to capture consumer interest.   Read More
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