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News / Startups

Why trip-planning startups struggle, even as consumers call for an easier way

By D.J. Catron | April 30, 2024

An Accenture survey found consumers feel less confident about booking a hotel than buying a car, and booking a flight was nearly as nerve-wracking as getting a mortgage. Read More

From Our Partners / Online

How travel brands can turn 2024’s challenges into marketing opportunities

By Wunderkind | April 29, 2024

Identity resolution can be a valuable performance marketing tool to help brands learn what travelers are looking for and how to give it to them. Read More

Opinion / Technology

Preparing travel for the future of AI search

By Mario Gavira | April 23, 2024

In the second of two articles, Mario Gavira looks at how travel marketers can prepare for the potential impact of AI on search marketing. Read More

Opinion / Technology

Search marketing for travel in the age of AI

By Mario Gavira | April 22, 2024

In the first of two articles, Mario Gavira looks at trends in search marketing for travel and how artificial intelligence might impact the landscape. Read More

News / Distribution

Delta partners with Accelya, Google on new NDC plans

By D.J. Catron | April 18, 2024

The last of the three major U.S. airlines to embrace modern retailing and distribution announced the partners it will work with, including IATA and ARC. Read More

News / Technology

Travel companies navigate changes to Google’s search function

By Morgan Hines | April 18, 2024

Some travel companies have seen changes in search results following Google’s latest update, which addresses in part “low quality AI-generated content that’s designed to attract clicks.” Read More

News / Online

Google spotlights more sustainable ways to travel

By D.J. Catron | April 17, 2024

Google is launching new and expanded features in its Maps and Search functions for users seeking more sustainable travel options. Read More

Opinion / Startups

Can trip planning startups ever succeed?

By Christian Watts - Magpie | April 15, 2024

If somebody builds the ultimate tool, which actually works, has access to all the world’s travel information and has all of the bells and whistles that one could hope for, does that mean people will... Read More

News / Technology

IHG enlists Google for AI travel planning tool

By Linda Fox | April 9, 2024

As part of an expanded partnership with Google Cloud, IHG Hotels & Resorts is launching a generative AI-powered travel planning service to help guests book stays with the group's One Rewards app. Read More

News / Technology

Google enhances generative AI trip planning – without ads for now

By Mitra Sorrells | March 27, 2024

The suggested itineraries will pull ideas from sites across the web and include things such as reviews, photos and other Google Business profile details for more than 200 million places around the... Read More

News / Technology

The rise of AI: Redefining property management systems for a digital age

By Morgan Hines | March 21, 2024

Some experts see generative AI leading to big changes in property management systems. Will this technology limit the human touch in hospitality? Or create more time for guest services? Read More

Opinion / Online

Gemini, Google Travel and the threat to OTAs

By Christian Watts - Magpie | March 15, 2024

Google Gemini, combined with Google Travel, could completely change the way consumers do their searching and planning for trips. Read More

News / Technology

Travel companies expect "moderate to aggressive" tech investment increase in 2024

By Linda Fox | March 14, 2024

New research identified machine learning, data analytics and digital payments as the tecnology priorities for travel companies this year. Read More

News / Technology

Study: How AI boosts digital advertising and direct bookings

By Derek Catron | February 21, 2024

Recent advances in AI’s handling of digital advertising have increased the possibilities for hotels to grow direct bookings, a study from D-Edge found. Read More

News / Technology

Priceline expands generative AI chatbot across all products on its platform

By Mitra Sorrells | February 13, 2024

Priceline said it has created more than 30 new features built on intelligence it has gathered from millions of customers that have used the technology since it debuted in June. Read More

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