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Opinion / Online

Cookieless is toast: What can travel marketers do to stay ahead?

By Kurt Weinsheimer - Sojern | August 30, 2024

Kurt Weinsheimer, chief product officer at Sojern, shares what's next for the travel industry following Google's decision not to phase out third-party cookies on its browser. Read More

News / Online

Travalyst begins standardization for accommodation certification suppliers

By Linda Fox | August 29, 2024

The organization has defined three initial criteria, including publicly available standards and third-party audit, by which to measure the compliancy of accommodation certification suppliers. Read More

News / Online

Booking.com’s U.S. managing director on growth plans, STRs and marketing

By Morgan Hines | August 27, 2024

Booking.com’s partnership with rapper Ludacris is its latest in a string of celebrity tie-ups. The marketing effort is more complex than a flash in a pan, according to Ben Harrell, U.S. managing... Read More

News / Online

Travel social content sways some consumers more than others

By Linda Fox | August 23, 2024

Converting looks and likes on social media to actual bookings is a challenge for travel marketers, but Phocuswright research has interesting insights on those consumers most likely to convert. Read More

News / Distribution

Delta reaches new deals with two GDSs and is close to a third

By Robert Silk - Travel Weekly | August 21, 2024

Delta's new distribution agreements with the three major GDSs will ensure that travel advisors have access to full content without a surcharge on usage of legacy systems. Read More

News / Online

Experience industry leaders still see room to grow in changing landscape

By D.J. Catron | August 19, 2024

At Phocuswright Europe, leaders from Viator, Tiquets and TourRadar spoke about how travel experiences could continue thriving even as Google and others play bigger roles in the sector. Read More

News / Online

PhocusWire's weekly travel tech news briefs: Holibob, RedAwning, Cloudbeds, AirDNA and more

By PhocusWire | August 16, 2024

Keep up with all the latest people, product and partner news from around the global travel industry in PhocusWire's weekly roundup. Read More

News / Online

Travel industry reacts to Google antitrust, monopoly ruling

By Morgan Hines | August 6, 2024

What kind of impact does the industry expect to see as a result of the Google antitrust ruling? Do travel leaders expect to see big changes? Read More

News / Online

How Google’s monopoly ruling impacts travel search and bookings

By D.J. Catron | August 5, 2024

Travel companies have been complaining for years about Google’s digital search and advertising dominance. The biggest online travel agencies spent a combined $16.8 billion on sales and marketing last... Read More

News / Online

SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing

By Mitra Sorrells | July 30, 2024

Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel... Read More

News / Startups

Travel investors on the next innovation wave

By Linda Fox | July 29, 2024

Travel investors from Lakestar, Roch Ventures and Eight Roads discuss the latest trends in travel startup funding at Phocuswright Europe 2024. Read More

News / Technology

The importance of “small wins” in developing a long-term AI strategy

By Mitra Sorrells | July 25, 2024

Agent Studio's Cesc Vilanova and Acai Travel's Riky Vittoria - two people who have been developing artificial intelligence solutions for year - offer advice on how to employ the technology. Read More

Opinion / Online

3 opportunities for travel marketers now that cookies are here to stay

By Brennen Bliss - Propellic | July 25, 2024

Propellic CEO Brennen Bliss foresees three key opportunities for travel marketers now that Google has decided to keep tracking cookies in Chrome. Read More

News / Technology

Google no longer removing third-party cookies, new Chrome experience planned

By Linda Fox | July 23, 2024

Travel brands and other e-commerce sellers have been focused on developing first-party data strategies since Google first announced it would put an end to third-party cookies in 2020. Read More

News / Technology

Travel industry experts talk next gen bets and new tech disarray

By Linda Fox | July 22, 2024

Rod Cuthbert, founder of Viator, and Aaron Gowell, co-founder and CEO of SilverRail Technologies, discuss moves from Google and Uber as well as the wider travel technology landscape in the PhocusWire... Read More

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