Menu
Home
Latest News
AI News
In Phocus
Events
Phocuswright
About Us
Home
Hot Right Now
Brands
Airbnb
Booking.com
Expedia
Google
Tripadvisor
Vrbo
Trends
Artificial Intelligence
Marketing
Distribution
Payments
Sustainability
Revenue Management
Health
Security
Sectors
Airlines
Business Travel
Ground Transportation
Hotels
Metasearch
Online Travel Agencies
Private Accommodation
Tours and Activities
Editors' Picks
Watch
PhocusWire on YouTube
Phocuswright on YouTube
WebInTravel on YouTube
Listen
How I Got Here podcast
In Phocus podcast
Events
Webinars
The Phocuswright Conference
Phocuswright Europe
WebInTravel
PhocusWire Pulse
Welcome to Pulse
Green Light For Ground Transportation
A New Traveler Experience
Emerging Innovation
Startups In The Spotlight
Rentals On The Rise
Travel Marketing Tactics
Progress In Travel Payments
Decoding Travel Security
A New Age For Social Media
Loyalty For The Long Haul
Safer & Seamless
Diversity In Leadership
Startups
Hot 25 Travel Startups 2024
Hot 25 Travel Startups 2023
Hot 25 Startups 2022
Hot 25 Startups 2021
Hot 25 Startups 2020
Hot 25 Startups 2019
Startup Stage
Phocuswright Innovation
Company Culture
Diversity and Inclusion
In The Big Chair
PhocusWire Vitals
AI Insights
Opinion
Financial Earnings
From Our Partners
Northstar Family
BHN Group
Business Travel News
Incentive
Meetings & Conventions
The Beat
TravelAge West
TravelPulse
Travel Weekly
TravelTech Show
WebInTravel
Editors Pick
Top Travel Tech Weekly News
News
/
Distribution
Google UCP and travel’s race for an agentic commerce standard
By Morgan Hines
|
January 15, 2026
The protocol will allow agents and systems to operate in tandem over businesses, payment providers and consumer surfaces.
Read More
News
/
Technology
Investment accountability: How travel brands are measuring AI ROI
By Morgan Hines
|
January 14, 2026
Travel companies are actively investing in AI hoping to boost business—but how are they measuring the return on investment?
Read More
Interview
/
Online
CEO Spotlight: John Lyotier of TravelAI
By Abby Crotty
|
January 13, 2026
TravelAI co-founder and CEO John Lyotier discusses the company's mission to achieve a 'web of one' and next steps in personalization.
Read More
News
/
Online
Before, during, after: The acquisition diary of a travel tech CEO
By Maria von Foerster - RightRez
|
January 12, 2026
RightRez CEO Maria von Foerster shares her experience throughout the acquisition process.
Read More
News
/
Distribution
Sizing up players and strategies in the ‘new travel seller arena’
By Abby Crotty
|
January 9, 2026
Executives from iSeatz, Hopper and Chase Travel outline the expanding ecosystem that is the travel marketplace.
Read More
News
/
Technology
The great debate: Is AI the enemy of travel?
By Mark Frary
|
January 8, 2026
Industry leaders debated whether AI is more advantageous or threatening for travel at WTM London.
Read More
News
/
Online
Airbnb on the technology foundation behind selling more, loyalty and fees
By Linda Fox
|
January 7, 2026
Airbnb's chief business officer Dave Stephenson talks new lines of business, loyalty, changing fees structure and geographic expansion.
Read More
News
/
Technology
Phocuswright analysts share their predictions for 2026
By Morgan Hines
|
January 6, 2026
Phocuswright analysts have their eyes on agentic AI, biometrics and personalization.
Read More
News
/
Technology
Travel industry leaders' 2026 predictions
By Morgan Hines
|
January 5, 2026
PhocusWire asked industry stakeholders from Priceline, HolidayPirates, Cloudbeds and more about what 2026 will look like in travel.
Read More
Opinion
/
Online
Managing rising fees in 2026: 7 steps for hospitality operators
By Michele Fitzpatrick - Eviivo
|
January 2, 2026
Eviivo CEO Michele Fitzpatrick outlines how hidden costs may affect operators in the new year, also providing tips to protect margins.
Read More
Opinion
/
Technology
The rise of GEO: Why hotel marketers need to think beyond SEO
By Eric Ettlin - Aimbridge Hospitality
|
December 31, 2025
Second Wave VP of marketing Eric Ettlin discusses the need for hotel marketers to adopt GEO alongside traditional SEO.
Read More
News
/
Online
PhocusWire’s most memorable interviews of 2025
By PhocusWire
|
December 30, 2025
The PhocusWire team curated a list of 10 insightful interviews this year, focusing on news value and relevance to 2025's top themes.
Read More
Opinion
/
Technology
Shorter booking windows require smarter marketing: How AI can transform travel campaigns
By Ryan Fitzgerald - Net Conversion
|
December 29, 2025
As consumer booking behavior shifts, Net Conversion CEO and co-founder Ryan Fitzgerald discusses the need for travel marketers to adjust.
Read More
News
/
Online
USTA CEO on perceptions of the US as a destination
By Abby Crotty
|
December 24, 2025
According to USTA CEO Geoff Freeman, fear continues to impact U.S. travel demand and more needs to be done to address concerns.
Read More
News
/
Online
The top 10 news stories on PhocusWire in 2025
By PhocusWire
|
December 23, 2025
Revisit the 10 most-read news stories on PhocusWire this year, covering loyalty, AI and more.
Read More
More
Most Popular
Latest Stories
Most Popular
News
/
Online
Omio to acquire Rail Europe
News
/
Technology
AI is pushing travel advisors toward their next evolution
News
/
Online
AI risk to OTAs is margin squeeze, not disintermediation
From Our Partners
/
Distribution
Supercharging travel: 10 Trends that will shape the industry over the next decade
Opinion
/
Online
Booking Holdings' 'connected trip' vision never materialized, and AI is the latest threat
Latest Stories
News
/
Online
Outdoor experiences specialist Checkyeti acquires Manawa
News
/
Technology
Mindtrip targets DMOs with AI visibility tool
News
/
Technology
Research suggests tours are the most prepared for AI search
Opinion
/
Online
Booking Holdings' 'connected trip' vision never materialized, and AI is the latest threat
News
/
Startups
30 Sundays lands $6.7M for AI travel planning service
Subscribe Now!
Submit
I accept the
Terms and Conditions
and
Privacy Policy
.
Subscribe Now!
Submit
I accept the
Terms and Conditions
and
Privacy Policy
.
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright
•
The Phocuswright Conference
•
Phocuswright Europe
•
Global Startup Pitch
•
Web In Travel
•
Retail Travel