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Online
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells
|
June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth...
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News
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Online
So, what is the Power Paradox in travel?
By PhocusWire
|
June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox...
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News
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Online
TourRadar aims high on multi-day tour bookings with $50M raise
By Kevin May
|
June 26, 2018
Multi-day online tour booking specialist, TourRadar, has secured a massive $50 million funding round and enlisted the help of an ex-Expedia executive.
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News
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Online
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells
|
June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.
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Startups
STARTUP STAGE: ViaHero pairs travelers with local experts who plan their trips
By Mitra Sorrells
|
June 25, 2018
ViaHero is a trip planning service that connects travelers with locals to plan personalized trip itineraries.
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News
/
Online
Modern travel marketing, part 4: Paid search
By Mitra Sorrells
|
June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense.
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News
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Online
QOTW: Something about taking a bold step to be different
By PhocusWire
|
June 22, 2018
Quote from Johannes Reck, CEO of GetYourGuide, in an article of PhocusWire this week.
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News
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Online
Study shows evolution of Google real estate for travel searches
By Kevin May
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June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services.
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News
/
Online
Cleartrip buys FlyIn in record Middle East deal as online travel arena heats up
By Kevin May
|
June 21, 2018
A corporate roll-up has emerged in the Middle East as Saudi Arabia's largest online travel agency FlyIn becomes part of Cleartrip.
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News
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Technology
VIDEO: Number-crunching the Hopper way
By PhocusWire
|
June 21, 2018
Hopper would perhaps be the first to admit that it spent a lot of time (and investment) building and evolving the product.
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News
/
Online
Travelers losing interest in home-sharing, Google gaining ground as travel resource
By Jill Menze
|
June 20, 2018
For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning.
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News
/
Technology
Amazon finally talks about travel, launches Alexa for Hospitality
By Kevin May
|
June 19, 2018
Amazon's first official foray into the travel industry for a few years is here: Alexa for Hospitality - bringing the voice-activated device into hotel rooms.
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News
/
Distribution
VIDEO: Bedbanks can provide and thrive in a fragmented market
By PhocusWire
|
June 19, 2018
To say Hotelbeds Group has been through a fairly productive few years would be a bit of an understatement.
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News
/
Online
Modern travel marketing, part 3: Email campaigns
By Mitra Sorrells
|
June 18, 2018
The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively.
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News
/
Online
GetYourGuide tries the vertically-integrated strategy in activities race
By Kevin May
|
June 18, 2018
GetYourGuide accepts there is a risk involved but claims it wants to "transform the tour experience itself" with the introduction of its own branded products.
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OTA marketing spend rose again in Q2
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Trust at scale: Can Tripadvisor turn review data into action?
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PhocusWire's travel tech news briefs: Amadeus, Hospitable, Cloudbeds and more...
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The reach is rented: Why travel brands need to stop building for algorithms
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Trip.com's TripGenie to get booking capabilities through Mastercard partnership
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Guesty acquires Smily to expand in French STR market
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European hotels maintain direct distribution lead over OTAs
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