Editors Pick

Top Travel Tech Weekly News

WeChat marketing for travel
News / Online
Q&A: How brands are using WeChat to attract travelers
By Mitra Sorrells | June 27, 2018
Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More
So, what is the Power Paradox in travel?
News / Online
So, what is the Power Paradox in travel?
By PhocusWire | June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More
TourRadar aims high on multi-day tour bookings with $50M raise
News / Online
TourRadar aims high on multi-day tour bookings with $50M raise
By Kevin May | June 26, 2018
Multi-day online tour booking specialist, TourRadar, has secured a massive $50 million funding round and enlisted the help of an ex-Expedia executive. Read More
The fragmented landscape of travel brands in Google’s organic search
News / Online
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
Startup Stage ViaHero
Interview / Startups
STARTUP STAGE: ViaHero pairs travelers with local experts who plan their trips
By Mitra Sorrells | June 25, 2018
ViaHero is a trip planning service that connects travelers with locals to plan personalized trip itineraries.   Read More
Modern travel marketing, part 4: Paid search
News / Online
Modern travel marketing, part 4: Paid search
By Mitra Sorrells | June 25, 2018
PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More
QOTW: Something about taking a bold step to be different
News / Online
QOTW: Something about taking a bold step to be different
By PhocusWire | June 22, 2018
Quote from Johannes Reck, CEO of GetYourGuide, in an article of PhocusWire this week. Read More
Study shows evolution of Google real estate for travel searches
News / Online
Study shows evolution of Google real estate for travel searches
By Kevin May | June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More
Cleartrip buys FlyIn in record Middle East deal as online travel arena heats up
News / Online
Cleartrip buys FlyIn in record Middle East deal as online travel arena heats up
By Kevin May | June 21, 2018
A corporate roll-up has emerged in the Middle East as Saudi Arabia's largest online travel agency FlyIn becomes part of Cleartrip. Read More
VIDEO: Number-crunching the Hopper way
News / Technology
VIDEO: Number-crunching the Hopper way
By PhocusWire | June 21, 2018
Hopper would perhaps be the first to admit that it spent a lot of time (and investment) building and evolving the product. Read More
mmgy portrait of american travelers
News / Online
Travelers losing interest in home-sharing, Google gaining ground as travel resource
By Jill Menze | June 20, 2018
For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning. Read More
Amazon finally talks about travel, launches Alexa for Hospitality
News / Technology
Amazon finally talks about travel, launches Alexa for Hospitality
By Kevin May | June 19, 2018
Amazon's first official foray into the travel industry for a few years is here: Alexa for Hospitality - bringing the voice-activated device into hotel rooms. Read More
VIDEO: Bedbanks can provide and thrive in a fragmented market
News / Distribution
VIDEO: Bedbanks can provide and thrive in a fragmented market
By PhocusWire | June 19, 2018
To say Hotelbeds Group has been through a fairly productive few years would be a bit of an understatement. Read More
Digital marketing series part 3 email
News / Online
Modern travel marketing, part 3: Email campaigns
By Mitra Sorrells | June 18, 2018
 The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively.    Read More
GetYourGuide tries the vertically-integrated strategy in activities race
News / Online
GetYourGuide tries the vertically-integrated strategy in activities race
By Kevin May | June 18, 2018
GetYourGuide accepts there is a risk involved but claims it wants to "transform the tour experience itself" with the introduction of its own branded products. Read More
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