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Online
Destination marketing, part 4: How emerging destinations balance marketing and management
By Mitra Sorrells
|
September 30, 2019
For our final article in our destination marketing theme month, we look at how two emerging destinations are balancing marketing and management.
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News
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Distribution
Corporate travel online booking tools need a "serious wake-up call"
By Jill Menze
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September 30, 2019
As corporate travel buyer frustration with online booking tools mounts, business models need to be rethought.
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Interview
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Online
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
By PhocusWire
|
September 27, 2019
Thomas Cook's demise will eventually be seen as one of the biggest illustrations in the history of the industry that a strategy that doesn't recognize change will never work.
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News
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Online
Taking the "D" out of DMO: How Pinterest widens opportunities for marketers
By Jill Menze
|
September 27, 2019
For destination marketing organizations, Pinterest offers an effective way to reach travelers in the discovery and inspiration phases.
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News
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Startups
Beyond Pricing bags $42.5M to develop pricing tech for short-term rentals
By Jill Menze
|
September 26, 2019
Beyond Pricing - one of PhocusWire’s Hot 25 Startups for 2019 - has raised a $42.5 million Series A round, far outpacing its previous funding total of $3.5 million.
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News
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Distribution
VIDEO: Pegasus Airlines on mobile, distribution ambitions and tech as a differentiator
By Linda Fox
|
September 26, 2019
PhocusWire talked to Pegasus Airlines CEO Mehmet Nane about customer centricity, distribution and mobile at the World Aviation Festival 2019 in London.
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Opinion
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Online
What the travel sector can learn from the demise of Thomas Cook
By Sooho Choi - Publicis Sapient
|
September 26, 2019
Unlike the leading OTAs or the low-cost airlines whose business models necessitated digital capability to reduce cost, Thomas Cook was unable to find the omnichannel strategy that represented...
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Interview
/
Online
In The Big Chair - Keith Tan of the Singapore Tourism Board
By Linda Fox
|
September 26, 2019
Tan joined the Singapore Tourism Board midway through its 2016-2020 travel marketing strategy, which focuses on stories, fans and channels.
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Opinion
/
Distribution
Wholesale changes in distribution: Marriott and Expedia in the spotlight, Amoma in the deadpool
By Gino Engels - OTA Insight
|
September 25, 2019
Since rate disparity has a significant impact on profitability for hotels, the demise of a channel with a negative parity history is noteworthy.
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News
/
Distribution
Q&A: Booking.com's Ripsy Bandourian on evolving functionality for business travelers
By Linda Fox
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September 25, 2019
Booking.com for Business was unveiled in early 2015 after the accommodation giant observed that about one in five bookings were for business travel.
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News
/
Distribution
Corporate travel distribution is broken - now some blame the GDSs
By Jill Menze
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September 25, 2019
What precisely does airline distribution for business travel look like? Based on a fiery exchange at The Beat Live in New York last week, the answer is up for grabs and some familiar tech providers are...
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News
/
Technology
Can DMOs do better than Google in the trip inspiration stage?
By Linda Fox
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September 24, 2019
Tourism professionals see a future role in providing inspirational content in the trip planning stages and think Google will find it hard to do given the local flavor required.
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News
/
Online
Thomas Cook's digital strategy - great ideas that came too late
By Kevin May
|
September 23, 2019
Years after when a serious strategy should have been considered, Thomas Cook finally hired its first chief digital officer in the shape of Marco Ryan. He was in the job less than 12 months.
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News
/
Technology
Destination marketing, part 3: On the road to smart, "real-time" tourism
By Mitra Sorrells
|
September 23, 2019
For the third piece in this month's series, we look at how technology is enabling DMOs to serve visitors when they are in-destination.
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News
/
Technology
TAKE A SURVEY and let your voice be heard on gender equity in travel
By PhocusWire
|
September 23, 2019
Take 10 minutes to share your experiences and opinions on gender equity in travel and receive free Phocuswright research in return.
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