Sojern DMO co-op program
Sojern launches co-op marketing program for DMOs and local businesses
By Mitra Sorrells | September 19, 2019
Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More
News | Online
VIDEO: Air New Zealand on using a destination to ride the marketing wave
VIDEO: Air New Zealand on using a destination to ride the marketing wave
By Kevin May | September 19, 2019
The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More
News | Online
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
Opinion | Online
Doug Lansky on destination management
Q&A: Doug Lansky on "unbalanced" tourism and tech's role in destination management
By Mitra Sorrells | September 17, 2019
Author and speaker Doug Lansky says a digital infrastructure will enable destinations to manage visitor volume and timing. Read More
News | Online
visit savannah
My Method... How Visit Savannah reached the right travelers - and profited
By David Chastain - Conversant  | September 16, 2019
With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More
News | Online
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
Sounding Off: Don't forget that travelers still make choices in-destination
Sounding Off: Don't forget that travelers still make choices in-destination
By PhocusWire | September 13, 2019
Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More
Interview | Online
VIDEO: How Booking.com will weave every element of a trip together
VIDEO: How Booking.com will weave every element of a trip together
By Kevin May | September 12, 2019
Details of exactly how the giant will achieve its ambition to connect hotel guests with activities and transportation, plus a myriad of other travel-related services, are becoming clearer now. Read More
News | Online
destination marketing month part 1 dmos
Destination marketing, part 1: The evolving - and expanding - role of DMOs
By Mitra Sorrells | September 9, 2019
We begin our month-long look at destination marketing with analysis of how the role of DMOs has grown over the years. Read More
News | Online
GeoSure op ed tech for traveler safety
The economic benefits of a tech-first traveler safety strategy
By Michael Becker - GeoSure  | September 6, 2019
Technology can be the key to improving traveler safety and confidence, ultimately creating economic benefits for destinations.      Read More
Opinion | Technology
Booking.com, Skyscanner, Ctrip and TripAdvisor join travel sustainability pact
Booking.com, Skyscanner, Ctrip and TripAdvisor join travel sustainability pact
By Kevin May | September 3, 2019
The quartet will work together in a series of initiatives to educate, raise awareness and, in their words, "promote positive change." Read More
News | Online
How smart tourism developments in Thailand can help attract visitors
How smart tourism developments in Thailand can help attract visitors
By Linda Fox | September 2, 2019
Investment in infrastructure - especially tech-led - is needed for Thailand to keep maintaining its current tourism growth trajectory. Read More
News | Technology