my method expedia media solutions toronto
My Method... How data and personalization drove stopover visitors to Toronto
By Raina Williams - Expedia Group Media Solutions  | September 30, 2019
Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More
News | Online
destination marketing part 4 emerging management
Destination marketing, part 4: How emerging destinations balance marketing and management
By Mitra Sorrells | September 30, 2019
For our final article in our destination marketing theme month, we look at how two emerging destinations are balancing marketing and management. Read More
News | Online
CrowdRiff op ed AI for DMOs
What a trip: How DMOs can leverage the power of AI
By Amrita Gurney - CrowdRiff  | September 30, 2019
Artificial intelligence can help destination marketers deliver a more personalized experience to visitors. Read More
Opinion | Technology
Taking the "D" out of DMO: How Pinterest widens opportunities for marketers
Taking the "D" out of DMO: How Pinterest widens opportunities for marketers
By Jill Menze | September 27, 2019
For destination marketing organizations, Pinterest offers an effective way to reach travelers in the discovery and inspiration phases. Read More
News | Online
keith-tan-singapore-tourism-profile-2
In The Big Chair - Keith Tan of the Singapore Tourism Board
By Linda Fox | September 26, 2019
Tan joined the Singapore Tourism Board midway through its 2016-2020 travel marketing strategy, which focuses on stories, fans and channels.  Read More
Interview | Online
visitgreenwich-destination-marketing
Can DMOs do better than Google in the trip inspiration stage?
By Linda Fox | September 24, 2019
Tourism professionals see a future role in providing inspirational content in the trip planning stages and think Google will find it hard to do given the local flavor required. Read More
News | Technology
destination marketing part 3 smart tech smart tourism
Destination marketing, part 3: On the road to smart, "real-time" tourism
By Mitra Sorrells | September 23, 2019
For the third piece in this month's series, we look at how technology is enabling DMOs to serve visitors when they are in-destination. Read More
News | Technology
Sounding Off: A new travel sheriff is needed but will be hard to find
Sounding Off: A new travel sheriff is needed but will be hard to find
By PhocusWire | September 20, 2019
It won't be easy bringing every element of the industry together to take a tech-led approach to sustainability and other issues in destinations. Read More
Interview | Technology
Sojern DMO co-op program
Sojern launches co-op marketing program for DMOs and local businesses
By Mitra Sorrells | September 19, 2019
Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More
News | Online
VIDEO: Air New Zealand on using a destination to ride the marketing wave
VIDEO: Air New Zealand on using a destination to ride the marketing wave
By Kevin May | September 19, 2019
The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More
News | Online
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
Opinion | Online
Doug Lansky on destination management
Q&A: Doug Lansky on "unbalanced" tourism and tech's role in destination management
By Mitra Sorrells | September 17, 2019
Author and speaker Doug Lansky says a digital infrastructure will enable destinations to manage visitor volume and timing. Read More
News | Online
visit savannah
My Method... How Visit Savannah reached the right travelers - and profited
By David Chastain - Conversant  | September 16, 2019
With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More
News | Online
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
Sounding Off: Don't forget that travelers still make choices in-destination
Sounding Off: Don't forget that travelers still make choices in-destination
By PhocusWire | September 13, 2019
Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More
Interview | Online