PhocusWire's theme months for 2019 - all in one place
PhocusWire's theme months for 2019 - all in one place
By PhocusWire | December 2, 2019
This year we continued our coverage on key trends and added regions into the mix on our theme months. Here are the highlights from those months. Read More
News | Technology
my method expedia media solutions toronto
My Method... How data and personalization drove stopover visitors to Toronto
By Raina Williams - Expedia Group Media Solutions  | September 30, 2019
Tourism Toronto, Expedia Group Media Solutions and Air Canada shared a goal of engaging and inspiring travelers, while also driving tourism for Toronto. Read More
News | Online
destination marketing part 4 emerging management
Destination marketing, part 4: How emerging destinations balance marketing and management
By Mitra Sorrells | September 30, 2019
For our final article in our destination marketing theme month, we look at how two emerging destinations are balancing marketing and management. Read More
News | Online
CrowdRiff op ed AI for DMOs
What a trip: How DMOs can leverage the power of AI
By Amrita Gurney - CrowdRiff  | September 30, 2019
Artificial intelligence can help destination marketers deliver a more personalized experience to visitors. Read More
Opinion | Technology
Taking the "D" out of DMO: How Pinterest widens opportunities for marketers
Taking the "D" out of DMO: How Pinterest widens opportunities for marketers
By Jill Menze | September 27, 2019
For destination marketing organizations, Pinterest offers an effective way to reach travelers in the discovery and inspiration phases. Read More
News | Online
keith-tan-singapore-tourism-profile-2
In The Big Chair - Keith Tan of the Singapore Tourism Board
By Linda Fox | September 26, 2019
Tan joined the Singapore Tourism Board midway through its 2016-2020 travel marketing strategy, which focuses on stories, fans and channels.  Read More
Interview | Online
visitgreenwich-destination-marketing
Can DMOs do better than Google in the trip inspiration stage?
By Linda Fox | September 24, 2019
Tourism professionals see a future role in providing inspirational content in the trip planning stages and think Google will find it hard to do given the local flavor required. Read More
News | Technology
destination marketing part 3 smart tech smart tourism
Destination marketing, part 3: On the road to smart, "real-time" tourism
By Mitra Sorrells | September 23, 2019
For the third piece in this month's series, we look at how technology is enabling DMOs to serve visitors when they are in-destination. Read More
News | Technology
Sounding Off: A new travel sheriff is needed but will be hard to find
Sounding Off: A new travel sheriff is needed but will be hard to find
By PhocusWire | September 20, 2019
It won't be easy bringing every element of the industry together to take a tech-led approach to sustainability and other issues in destinations. Read More
Interview | Technology
Sojern DMO co-op program
Sojern launches co-op marketing program for DMOs and local businesses
By Mitra Sorrells | September 19, 2019
Sojern's new Digital Co-Op Program is intended to help DMOs create campaigns in collaboration with local hotels and attractions. Read More
News | Online
VIDEO: Air New Zealand on using a destination to ride the marketing wave
VIDEO: Air New Zealand on using a destination to ride the marketing wave
By Kevin May | September 19, 2019
The airline has worked with national tourism groups, movie producers and actors to put New Zealand's recent role as a hub for film making at the center of its marketing. Read More
News | Online
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts.  Read More
Opinion | Online
Doug Lansky on destination management
Q&A: Doug Lansky on "unbalanced" tourism and tech's role in destination management
By Mitra Sorrells | September 17, 2019
Author and speaker Doug Lansky says a digital infrastructure will enable destinations to manage visitor volume and timing. Read More
News | Online
visit savannah
My Method... How Visit Savannah reached the right travelers - and profited
By David Chastain - Conversant  | September 16, 2019
With tourism budgets getting tighter, it’s more important than ever to understand the impact of every marketing dollar.  Read More
News | Online
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology