The data conundrum for travel marketers in 2021
The data conundrum for travel marketers in 2021
By Chris Heike - Koddi | April 6, 2021
As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020? Read More
Opinion | Online
sherpa-covid-map
Sherpa launches maps that track COVID-related travel policies
By Mitra Sorrells | April 5, 2021
Travel brands can integrate the map into their websites and apps, and it can be accessed directly from the Sherpa website. Read More
News | Online
"Marketing of Care" and the future of tourism
"Marketing of Care" and the future of tourism
By Michael Becker and Adam Hanft | April 5, 2021
In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More
Opinion | Online
xie-zhu-funding
Xie Zhu lands $46M for smart hotel technology
By Linda Fox | April 2, 2021
This latest investment comes on top of $37 million in funding announced in January 2020. Read More
News | Technology
vrbo-targets-superhosts
Vrbo targets Airbnb “Superhosts” as rental competition heats up
By Jill Menze | April 1, 2021
Vrbo is offering experienced short-term rental hosts increased visibility through its new Fast Start program. Read More
News | Online
apaleo-funding
Apaleo adds €4.5M in Series A investment in hotel technology
By Linda Fox | April 1, 2021
Apaleo says it has continued to grow and gain customers despite the pandemic. Read More
News | Startups
Hard-Rock-Hotel-Treats
My Method... How Hotel Treats helped properties earn valuable revenue during the pandemic
By Kasia Pankowska - Hotel Treats | March 29, 2021
Hotel Treats helped Hard Rock Hotels earn $1.5 million through vouchers during the pandemic. Read More
News | Online
Acing the hotel recovery test - considerations for a successful COVID-19 strategy
Acing the hotel recovery test - considerations for a successful COVID-19 strategy
By Mark Bedard - Amadeus | March 29, 2021
Should you focus on the technique you utilize in targeting, capturing and converting shoppers into loyal guests? Or should you spend more time looking at the technology you use to support your... Read More
From Our Partners | Distribution
mint-house-funding
Mint House secures investment for corporate travel rental platform
By Linda Fox | March 26, 2021
Mint House, a rentals for corporate travel concept, previously announced $15 million in funding in May 2019. Read More
News | Startups
str-conference-benchmarking
How COVID-19 is impacting hotel benchmarking
By Mitra Sorrells | March 26, 2021
STR's vice president of analytics advices hoteliers to uses indexes and incorporate a broad range of data to get the most effective view of trends. Read More
News | Online
allianz-partners-vaccine-survey
Vaccination top criteria for traveler confidence in U.S.
By Mitra Sorrells | March 26, 2021
Two-thirds of travelers in the United States say receiving a COVID-19 vaccine will make them feel safe enough to travel again.     Read More
News | Online
customer-empathy-airlines
Travel recovery goes beyond planes in the sky - it requires customer empathy
By Simon Dempsey - AviLabs | March 25, 2021
Winning business is hard. Most successful companies will tell you that retaining customers is far cheaper than acquiring new ones.  Read More
Opinion | Technology
Why hoteliers should consider a phased approach to a revenue rebound
Why hoteliers should consider a phased approach to a revenue rebound
By Klaus Kohlmayr - IDeaS | March 24, 2021
The sector needs a better understanding of data, insight into what is driving today’s consumer, untapped innovation, new leadership roles and the agility to keep up with demand. Read More
Opinion | Distribution
hotel-technology-data
Progress continues toward decentralized customer data model for hospitality
By Linda Fox | March 23, 2021
Hotel tech experts discuss customer data and the influence of online retail giants. Read More
News | Technology
Leisure travel to lead airline recovery, but demand can’t do it alone
Leisure travel to lead airline recovery, but demand can’t do it alone
By Aditi Mehta - PROS | March 23, 2021
Appealing to travelers will be increasingly important and a digital strategy built around customers and where, how and when they want to engage, will be the key to successfully gaining the loyalty and... Read More
Opinion | Technology
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