British Airways News

British Airways remains a key player in global aviation, recognized for its legacy, expansive network, and evolving approach to passenger experience and digital transformation. PhocusWire provides the latest British Airways news, highlighting the airline’s operational strategies, tech advancements, and industry partnerships.

British Airways flight updates, partnerships, and industry news

From transatlantic alliances and sustainability initiatives to fleet upgrades and customer service innovations, British Airways continues to evolve in response to competitive pressures and market demand. Our coverage explores how the airline is leveraging technology to improve traveler engagement, streamline operations, and expand its global footprint.

High profile Indian blogger rants about British Airways, claims bias against fellow nationals
News
High profile Indian blogger rants about British Airways, claims bias against fellow nationals
By Karthick Prabu | June 5, 2014
Snigdha Jain, a marketing professional at an Indian bank and also a top travel blogger in the country, has caused quite a stir with British Airways. Whilst many passengers turn to social media to v Read More
Travelzoo celebrates mobile joy, Tripomatic replicates mobile for web, and more
News / Technology
Travelzoo celebrates mobile joy, Tripomatic replicates mobile for web, and more
By PhocusWire | May 28, 2014
This is a roundup of product news and announcements for travel DEVICES in tourism and hospitality for May 2014. Wednesday 28 May 2014: Travelzoo celebrates almost four million app downloads Read More
Amadeus renews Al Masaood, eNett in Singapore, Egencia launches Intelligent Services Platform, and more
News / Distribution
Amadeus renews Al Masaood, eNett in Singapore, Egencia launches Intelligent Services Platform, and more
By PhocusWire | May 27, 2014
This is a roundup of product news and announcements for travel SYSTEMS in tourism and hospitality for May 2014. Tuesday 27 May 2014: Amadeus renews IT deal with Al Masaood Travel The agreeme Read More
British Airways strikes a storytelling pattern to market its routes
News / Online
British Airways strikes a storytelling pattern to market its routes
By Karthick Prabu | April 4, 2014
[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=2XdhXX3STzY" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/04/british-airways-visit-soon-campaign-69 Read More
Soundtrack to a trip as Spotify teams up with British Airways
News / Technology
Soundtrack to a trip as Spotify teams up with British Airways
By Karthick Prabu | March 12, 2014
British Airways and music streaming service Spotify have launched an initiative to allow passengers to listen to destination-specific music. Spotify users in UK will be asked to select destinations Read More
How native travel app and mobile site usage shakes out
News / Technology
How native travel app and mobile site usage shakes out
By Karthick Prabu | March 4, 2014
Most holiday related research takes place in mobile websites (94%) versus native applications, claims a new study. Market research company GFK looked at the mobile internet usage of more than 300,0 Read More
British Airways wants to make us cry (again) with new video
News / Online
British Airways wants to make us cry (again) with new video
By Karthick Prabu | February 16, 2014
[video_popup width="805" height="454" video_link="http://www.youtube.com/watch?v=ixbLMsVlpes" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/02/british-airways-.png"] After the vir Read More
Reckon you know about dynamic pricing in travel? Think again
News / Distribution
Reckon you know about dynamic pricing in travel? Think again
By Timothy O'Neil-Dunne | December 30, 2013
Last week, Delta had a "computer malfunction" which resulted in fares being offered at some ridiculous prices. In some case tickets were available 10-15% of the normal price. This should remind us Read More
Mobile travel is growing up fast - hotels MUST now take m-commerce seriously
News / Technology
Mobile travel is growing up fast - hotels MUST now take m-commerce seriously
By Viewpoints | December 16, 2013
We queued up for the Black Friday bargains, jumped online for the Cyber Monday mania and dug deep for Giving Tuesday. As the holiday season kicks off in earnest and as the dust settles on these org Read More
Superfly lands B2B deal with an OTA for its travel share-shifting service that's mobile-first
News / Distribution
Superfly lands B2B deal with an OTA for its travel share-shifting service that's mobile-first
By Sean O'Neil | December 13, 2013
Superfly, the meta search company, has fronted as a consumer play, but its first deal with an online travel agency (OTA) suggests its most solid revenue stream will be from business-to-business (B2B) Read More
Willie pokes Michael... with Ryanair parody clip [VIDEO]
News / Distribution
Willie pokes Michael... with Ryanair parody clip [VIDEO]
By Kevin May | November 26, 2013
[video_popup width="805" height="454" video_link="http://www.youtube.com/watch?v=UNUJ_td7eJc" video_image_link="https://www.tnooz.com/wp-content/uploads/2013/11/ryanair-parody.jpg"] IAG (British Ai Read More
British Airways takes child's perspective for latest digital campaign
News / Online
British Airways takes child's perspective for latest digital campaign
By Linda Fox | November 19, 2013
British Airways says it's trying to bring some of the magic back to flying with its new 'look up' digital marketing campaign. The promotion, created by Ogilvy 12th Floor, is currently on digital bi Read More
Choose your own European adventure: British Airways' new video marketing campaign is a winner
News / Online
Choose your own European adventure: British Airways' new video marketing campaign is a winner
By Nick Vivion | November 14, 2013
British Airways has launched a "choose your own adventure" style marketing campaign focusing on exploring different European destinations. The campaign is called "Yourope," and focuses on customiza Read More
Travel guide apps have work to do as consumers rarely use them
News / Technology
Travel guide apps have work to do as consumers rarely use them
By Kevin May | November 11, 2013
For all the promotion, PR in the mainstream media and buzz on social media, it appears travel guide applications on devices are not resonating so much with travellers. British Airways tested the pu Read More
Air Canada bashed in social media for email mocking US media after missing dog saga
News / Online
Air Canada bashed in social media for email mocking US media after missing dog saga
By Karthick Prabu | October 14, 2013
The US government shut-down has not only troubled the travel industry, but it has also made Air Canada land in a bit of a social media soup. Passenger Jutta Kulic had booked an Air Canada flight be Read More
The Phocuswright Conference 2026