British Airways News

British Airways remains a key player in global aviation, recognized for its legacy, expansive network, and evolving approach to passenger experience and digital transformation. PhocusWire provides the latest British Airways news, highlighting the airline’s operational strategies, tech advancements, and industry partnerships.

British Airways flight updates, partnerships, and industry news

From transatlantic alliances and sustainability initiatives to fleet upgrades and customer service innovations, British Airways continues to evolve in response to competitive pressures and market demand. Our coverage explores how the airline is leveraging technology to improve traveler engagement, streamline operations, and expand its global footprint.

British Airways apologises after major check-in outage
News
British Airways apologises after major check-in outage
By Kevin May | September 6, 2016
Passengers faced delays and problems checking in for flights this morning after IT issues at British Airways. The problem first surfaced when passengers trying to board in the evening on Monday (5t Read More
AirMosphere: another airline platform tries where countless others have failed
News / Online
AirMosphere: another airline platform tries where countless others have failed
By Kevin May | July 11, 2016
Here is the premise: travel company creates a platform where travellers can share their pictures and videos, connect with one another and recommend destinations. Sounds remarkably similar to the st Read More
Shazam can be a neat marketing tool, but travel brands aren't listening
News / Online
Shazam can be a neat marketing tool, but travel brands aren't listening
By Kevin May | January 5, 2016
Many travel companies claim to be "joined-up" with their marketing efforts these days - but still they appear to forget there is more to it than showing a fancy ad. A case in point is the latest ru Read More
Skyscanner's CEO on selling BA upgrades via NDC
News / Distribution
Skyscanner's CEO on selling BA upgrades via NDC
By Sean O'Neil | November 20, 2015
Today Skyscanner and British Airways began trial sales of seat upgrades using IATA's New Distribution Capability (NDC) standards. British Airways is the first global airline to sell seats directly Read More
Want an intimate relationship with a travel brand? No hugs there
News / Distribution
Want an intimate relationship with a travel brand? No hugs there
By Kevin May | November 10, 2015
Social media and online travel agencies have been blamed for the poor state of relationships between consumers and travel brands. MBLM, a US-based brand and marketing consultancy, examined how 6,00 Read More
British Airways uses Google to showcase why passengers should fly business to NYC
News / Online
British Airways uses Google to showcase why passengers should fly business to NYC
By Kevin May | September 28, 2015
How should an airline persuade customers that they should spend a £2,800 on a return ticket from London to New York? British Airways claims it is the first airline in the UK to "allow" Google Stree Read More
Issues at the heart of the on-board wifi debate
News / Technology
Issues at the heart of the on-board wifi debate
By Kevin May | September 8, 2015
Icelandair has been talking up its connectivity prowess recently, claiming 95% of its aircraft fleet now has on-board wifi. The idea of having on-board wifi for passengers, especially on the busy t Read More
United, British Airways, and other airlines expand NDC tests of dynamic packaging
News / Distribution
United, British Airways, and other airlines expand NDC tests of dynamic packaging
By Sean O'Neil | March 16, 2015
New technology is enabling dynamic airfare packaging, such as a bundled offer of an airline seat and a bottle of champagne for a single price. But airlines are still figuring out the practicalities of Read More
eDreams Odigeo shares resume trading, analysts react
News
eDreams Odigeo shares resume trading, analysts react
By Sean O'Neil | October 27, 2014
Shares in European online travel agency conglomerate eDreams Odigeo resumed trading Monday on the Madrid stock exchange. The move came after the shock of last Friday, when its share price fell 59% Read More
eDreams Odigeo suspends share trading [UPDATE 3]
News
eDreams Odigeo suspends share trading [UPDATE 3]
By Sean O'Neil | October 24, 2014
Shares of online travel platform eDreams Odigeo were suspended by the Spanish stock exchange on Friday after a dramatic decline in the conglomerate's share price. In a statement, the La Comisión Na Read More
Ancillary revenue bible available in full, but where are the tech providers?
News / Distribution
Ancillary revenue bible available in full, but where are the tech providers?
By Martin Cowen | September 9, 2014
The 2014 CarTrawler Yearbook of Ancillary Revenue by IdeaWorks Company sings a familiar tune to the research released yearly since 2007 - ancillary revenues continue to climb. The headline findings Read More
For personalisation and direct sales, airlines must set ecommerce free
News / Distribution
For personalisation and direct sales, airlines must set ecommerce free
By Viewpoints | September 2, 2014
Direct sales are obviously a powerful way to build customer relationships and defend tight margins. And online is the key to growing direct sales. NB: This is an analysis by Boyan Manev, vice pr Read More
New US rankings for travel apps: Delta, Uber, and Hotels.com top the lists
News / Technology
New US rankings for travel apps: Delta, Uber, and Hotels.com top the lists
By Sean O'Neil | July 31, 2014
Tracking the success of mobile apps remains more of an art than a science. But comparisons and estimates are becoming more plausible thanks to new travel and transportation app indexes from App Ann Read More
Airline marketing trends - Tech influence, crowdsourcing, visuals and virals [VIDEOS]
News / Online
Airline marketing trends - Tech influence, crowdsourcing, visuals and virals [VIDEOS]
By Karthick Prabu | July 25, 2014
Airlines have been constantly rolling out various marketing campaigns that cater to the ever changing behaviour of travellers and technology changes. Simpliflying, an aviation consulting company, a Read More
Happiness Blanket stunt sparks debate for British Airways
News / Technology
Happiness Blanket stunt sparks debate for British Airways
By Nick Vivion | June 30, 2014
[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=9oF0-28MOoU" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/06/Screen-Shot-2014-06-30-at-12.15.44-PM- Read More
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