British Airways

Vayant motors ahead, after former bitter rival Everbread skids to a halt
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Vayant motors ahead, after former bitter rival Everbread skids to a halt
By Sean O'Neil | August 27, 2013
B2B search provider Vayant Travel Technologies has put in place a solution for Kuoni Travel UK, its second implementation in the UK this month. Read More
British Airways climbs into peak storytelling mode, pulling heartstrings with latest video
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British Airways climbs into peak storytelling mode, pulling heartstrings with latest video
By Nick Vivion | August 2, 2013
British Airways has released their latest video, Visit Mum, an emotionally resonant tale of a mother who misses her son. Read More
When IATA myth-busting falls short, let the airline big guns pick up the slack
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When IATA myth-busting falls short, let the airline big guns pick up the slack
By Linda Fox | June 12, 2013
In recent weeks IATA has done its all to champion the famed New Distribution Capability, including a blog to help dispel some of the so-called myths. Read More
For travel, the key to loyalty is personalization
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For travel, the key to loyalty is personalization
By Viewpoints | May 22, 2013
A smarter use of information could help travel brands differentiate themselves more effectively, boosting their margins. Read More
British Airways and Thomson rise to the top - Top UK travel websites, December 2012
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British Airways and Thomson rise to the top - Top UK travel websites, December 2012
By PhocusWire | January 7, 2013
New leaders in the airline and agency categories at the end of 2012 as British Airways and Thomson leapfrog their rivals to become the most popular travel websites in the UK. Read More
British Airways launches probe after Twitter account retweets F and C bomb-laden message
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British Airways launches probe after Twitter account retweets F and C bomb-laden message
By Kevin May | November 17, 2012
Egg on its face and an investigation almost guaranteed to give the comms people at British Airways a sleepless night after its Twitter account had a meltdown. Read More
British Airways claims to have invented the flight check-in of the future
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British Airways claims to have invented the flight check-in of the future
By Kevin May | September 25, 2012
Bold and bold statement from British Airways as it starts trialling a new system that it claims will revolutionise how passengers will check-in for flights with the carrier. Read More
British Airways' barometer measures Olympics buzz in real-time
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British Airways' barometer measures Olympics buzz in real-time
By Nick Vivion | August 3, 2012
Using the hashtag #homeadvantage, British Airways has created a clever way to visualize the social media buzz surrounding the Summer Games in London. Read More
British Airways launches Perfect Days app, possibly what MetroTwin could have been
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British Airways launches Perfect Days app, possibly what MetroTwin could have been
By Kevin May | August 2, 2012
Airlines are falling over themselves trying to keep engaged with passengers before and long after they sit in an aircraft seat - and British Airways is no exception. Read More
British Airways and the Know Me saga: Should companies run image checks on customers?
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British Airways and the Know Me saga: Should companies run image checks on customers?
By Sean O'Neil | July 9, 2012
British Airways has created a stir with its plan to run identity checks on "very important" business passengers. Read More
British Airways and the fun Streetview-led Olympics promo - lacks Facebook sharing though
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British Airways and the fun Streetview-led Olympics promo - lacks Facebook sharing though
By Kevin May | June 19, 2012
British Airways is, in some respects, in a bit of an awkward position - it's the official airline of the London 2012 Olympics, so should be patriotic and all that. Read More
British Airways toys with mobile 3D seat maps, menus and movies
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British Airways toys with mobile 3D seat maps, menus and movies
By Linda Fox | December 5, 2011
In May, British Airways released an app offering passengers mobile boarding for Windows Phone 7 users as well as live departure and arrival information and terminal maps. Read More
British Airways cabin crew iPad scheme extended to entire fleet
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British Airways cabin crew iPad scheme extended to entire fleet
By Kevin May | November 11, 2011
British Airways will arm senior cabin crew with an iPad across its entire long and short haul fleet in a move to help with on-board customer service. Read More
British Airways subsidiary OpenSkies sheds a route but will have iPads on the remaining one
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British Airways subsidiary OpenSkies sheds a route but will have iPads on the remaining one
By Dennis Schaal | October 4, 2011
OpenSkies, the all-business-class airline and British Airways subsidiary, decided it will suspend its Washington Dulles to Paris Orly service starting Oct. 29, but will offer iPads for in-flight... Read More
Tale of two web videos - brands always come second best to quirky consumer travel clips
News / Online
Tale of two web videos - brands always come second best to quirky consumer travel clips
By Kevin May | September 21, 2011
Much rejoicing at British Airways this week as it unveiled a new TV advertising campaign, a nostalgic effort looking back at the company and its legacy, service and fleet. Read More