British Airways News

British Airways remains a key player in global aviation, recognized for its legacy, expansive network, and evolving approach to passenger experience and digital transformation. PhocusWire provides the latest British Airways news, highlighting the airline’s operational strategies, tech advancements, and industry partnerships.

British Airways flight updates, partnerships, and industry news

From transatlantic alliances and sustainability initiatives to fleet upgrades and customer service innovations, British Airways continues to evolve in response to competitive pressures and market demand. Our coverage explores how the airline is leveraging technology to improve traveler engagement, streamline operations, and expand its global footprint.

British Airways launches Perfect Days app, possibly what MetroTwin could have been
News / Online
British Airways launches Perfect Days app, possibly what MetroTwin could have been
By Kevin May | August 2, 2012
Airlines are falling over themselves trying to keep engaged with passengers before and long after they sit in an aircraft seat - and British Airways is no exception. Read More
Airlines with the most followers on Twitter and why it matters
News / Online
Airlines with the most followers on Twitter and why it matters
By Viewpoints | July 13, 2012
Twitter is now a key channel for airlines to communicate with their customers Read More
British Airways and the Know Me saga: Should companies run image checks on customers?
News / Online
British Airways and the Know Me saga: Should companies run image checks on customers?
By Sean O'Neil | July 9, 2012
British Airways has created a stir with its plan to run identity checks on "very important" business passengers. Read More
British Airways and the fun Streetview-led Olympics promo - lacks Facebook sharing though
News / Online
British Airways and the fun Streetview-led Olympics promo - lacks Facebook sharing though
By Kevin May | June 19, 2012
British Airways is, in some respects, in a bit of an awkward position - it's the official airline of the London 2012 Olympics, so should be patriotic and all that. Read More
A deep dive into airlines and Twitter: Content, time, strategy and style
News / Online
A deep dive into airlines and Twitter: Content, time, strategy and style
By Viewpoints | May 22, 2012
Airlines on Twitter are constantly looking for more. More followers means larger potential audience, more clicks, sales, engagement with their audience. Read More
Mapping out the customer journey for booking trips using marketing and time travel
News / Online
Mapping out the customer journey for booking trips using marketing and time travel
By Viewpoints | May 14, 2012
As a travel brand you’re encouraging consumers to see the wonders of the world but you need to understand the wonders of the web first. Read More
RIP Bluenity: Air France closes travel social network
News / Online
RIP Bluenity: Air France closes travel social network
By Kevin May | May 11, 2012
Another nail in the coffin perhaps of brand-run social networks with confirmation Bluenity, a platform developed by Air France, will be shut down. Read More
Mobile wake-up call for airlines
News / Online
Mobile wake-up call for airlines
By Viewpoints | May 1, 2012
If airlines have been hitting the mobile snooze button, wake-up-and-smell-the-coffee stats highlighted last week should have them jumping out of bed. Read More
Ryanair edges closer to EasyJet - Top UK travel sites, March 24 2012
News / Online
Ryanair edges closer to EasyJet - Top UK travel sites, March 24 2012
By PhocusWire | March 27, 2012
EasyJet will be monitoring closely the performance of rival carrier Ryanair in the coming weeks as the gap between the pair's websites narrows in the UK. Read More
British Airways debuts Holiday Finder inspiration tool
News / Online
British Airways debuts Holiday Finder inspiration tool
By Linda Fox | March 14, 2012
Just days after Lastminute.com revealed its inspire me technology to help consumers find the best city break deals, British Airways has unleashed its own inspiration tool Read More
Amadeus outage caused by technical failure during upgrades at Erding data centre
News / Online
Amadeus outage caused by technical failure during upgrades at Erding data centre
By Kevin May | February 16, 2012
Details have emerged as to the reason for a technical failure at Amadeus two weeks ago which affected the systems behind dozens of airlines. Read More
Amadeus outage hit other GDSs as airline systems crashed
News / Online
Amadeus outage hit other GDSs as airline systems crashed
By Kevin May | January 31, 2012
The extent of a significant technology failure at Amadeus yesterday is beginning to unravel, as other systems across the industry are now known to have been affected. Read More
Amadeus technology outage hits major airline systems and agency bookings
News / Online
Amadeus technology outage hits major airline systems and agency bookings
By Kevin May | January 30, 2012
Amadeus says a major system failure which is understood to have affected thousands of passengers on Monday has been rectified. Read More
Ryanair and BA close in on EasyJet - Top UK travel sites, January 21 2012
News / Online
Ryanair and BA close in on EasyJet - Top UK travel sites, January 21 2012
By PhocusWire | January 24, 2012
EasyJet is losing ground to carrier rivals Ryanair and British Airways after seeing its share of airline website traffic fall by 2.25% last week. Read More
EasyJet takes massive lead - Top UK travel sites, January 7 2012
News / Online
EasyJet takes massive lead - Top UK travel sites, January 7 2012
By PhocusWire | January 9, 2012
Significant push ahead of the chasing pack for EasyJet after extending its dominant position in the list of leading travel websites in the UK. Read More