Analytics

News / Startups

CWT taps startup Zytlyn to help forecast travel demand

By Mitra Sorrells | February 1, 2022

The project will combine CWT’s historical booking data with Zytlyn’s prediction platform to predict demand. Read More

Opinion / Online

How “always on” strategies enable travel marketers to beat seasonality blues

By Noreen Henry - Sojern | January 31, 2022

An always on strategy helps travel marketers capture traveler interest and drive bookings any time of year. Read More

Opinion / Technology

What TikTok can teach travel brands about content discovery

By Alex Rainey - Pluto | January 27, 2022

Travel brands can emulate TikTok’s success by starting small, enriching metadata and capturing and storing the right data. Read More

News / Technology

Airline tech chiefs prioritize investment in cybersecurity, cloud services

By Linda Fox | January 13, 2022

SITA’s 2021 Air Transport IT Insights study reveals 61% of airlines see IT investment increasing in 2022 while 55% of airports expect to spend more. Read More

News / Technology

What steps can tourism take after COP26?

By Kevin May | December 9, 2021

Some argue that the travel, tourism and hospitality industry has, for the most part, avoided tackling the climate crisis in a meaningful way. But there are ways to change that. Read More

News / Online

Viator tests new commission rate, raising skepticism with operators

By Jill Menze | October 22, 2021

Called Accelerate, Viator’s new program allows tour operators to pay to boost their visibility. Some are questioning the strategy. Read More

News / Technology

Ex-British Airways CEO slams digitally naive airline sector

By Linda Fox | October 14, 2021

Digitally savvy customers have been trained to expect a new level of service from online retailers and airlines stand to lose out when it comes to discretionary spend, says Alex Cruz. Read More

News / Technology

IBM launches climate impact tools for airlines, other companies

By Mitra Sorrells | October 12, 2021

The IBM Environmental Intelligence Suite combines weather data, carbon accounting capabilities, artificial intelligence and more. Read More

From Our Partners / Distribution

What will drive hotel recovery in 2022?

By Paul Barron - Amadeus Hospitality | October 11, 2021

Trends and considerations for hospitality professionals focused on sales, marketing, operations and revenue management. Read More

News / Technology

Flyr lands $150M funding to expand travel revenue system

By Kevin May | September 22, 2021

The U.S.-based company has won the backing from lead investor and growth equity company WestCap. Read More

From Our Partners / Distribution

Discover how to track worldwide recovery and spot early signs of demand

By Nadine Böttcher - OTA insight | September 22, 2021

Despite hoteliers across the globe eager to capitalize on recovery efforts, strategic decision-making is more difficult in a post-pandemic world than ever before. Read More

News / Online

Q&A: Klook on taking risks, collaboration and new trends

By Mitra Sorrells | September 20, 2021

As Klook marks seven years since its launch, chief commercial officer Wilfred Fan shares the company's COVD recovery strategy and future plans. Read More

News / Technology

VIDEO: Location targeting as a travel marketing tactic

By PhocusWire | September 14, 2021

Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More