Air Canada and WestJet have secured over half the total share of traffic to airline websites in Canada, pushing other airlines into the distance by a considerable margin.
The pair (AC - 29%, WJ - 24%) have are dominating the category with almost 53% audience share - Air Transat at 6% is the nearest website in third place.
The combined share of the remaining eight airlines in Canada reaches just 24%.
Most popular travel websites in Canada for the week ending June 25 2011:
Agency
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Destinations and Accommodation
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Airlines
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NB: Data courtesy of Experian Hitwise