Accor

News / Online

Hotel groups grow loyalty membership despite 'points fatigue'

By Linda Fox | August 5, 2025

Accor and Marriott have seen recent gains in loyalty program members as well as increases in other loyalty growth metrics. Read More

News / Technology

Accor's tech chief on experiences, shifting mindset and system fragmentation

By Linda Fox | July 16, 2025

Accor's chief commercial, digital and technology officer Alix Boulnois shared her thoughts on the group's digital transformation during an interview at Phocuswright Europe 2025. Read More

Opinion / Technology

From concept to curbside: Zoox and Resorts World's hospitality-driven autonomous mobility

By Alex Bainbridge, Autoura | June 4, 2025

As Zoox is named the official robotaxi partner of Resorts World Las Vegas, Alex Bainbridge, Autoura founder and CEO, explores the integration of hospitality and mobility. Read More

News / Distribution

How will generative AI impact travel distribution?

By Abby Crotty | May 29, 2025

In the latest installment of Phocuswright’s The New Age(nts) Trend Series, industry leaders discussed the travel sector’s preparedness for distribution shifts in the face of the generative AI... Read More

News / Online

Moving beyond points: The state of hotel loyalty programs

By Marisa Garcia | May 28, 2025

Points-based hotel loyalty programs are not dead but they are evolving towards a hybrid offering of "instant, milestone and aspirational." Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Bolt, SITA, Google and more...

May 23, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Distribution

Hotel ID initiative launched to simplify industry communications

By Linda Fox | May 22, 2025

The non-profit Hospitality ID initiative aims to tackle the challenges faced by hotels, travel and technology suppliers and booking platforms when communicating with each other. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Sabre, Amadeus, Google, Etihad and more...

By PhocusWire | May 2, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

How content creators help travel brands recruit new hires

By Matthew Parsons | April 24, 2025

Travel brands are using social media to recruit staff, but industry experts say that retaining talent is just as important as attracting it. Read More

News / Online

Bridging the "say-do" gap in sustainable travel

By Marisa Garcia | April 22, 2025

People say sustainability is important to them, but their travel choices don't always reflect these views. Read More

News / Distribution

Why attribute-based selling is gaining momentum

By Matthew Parsons | April 14, 2025

Hotels are using attribute-based selling more often, allowing guests to pick and choose specific characteristics based on their own preferences. Read More

News

Phocuswright Europe 2025: Shaping the next era of travel

By PhocusWire | April 7, 2025

The Phocuswright Europe 2025 program is live with the speaker line-up including executives from Airbnb, Accor, Booking.com, Expedia and Lufthansa. Read More

News / Online

How much onus is on travel companies for overtourism?

By Morgan Hines | March 21, 2025

Helping destinations deal with crowds and encouraing consumers to explore lesser-known locations is a shared responsibility across the travel industry between travelers, brands and local authorities,... Read More

News / Technology

Accor's chief digital officer talks distribution, direct bookings and loyalty

By Linda Fox | March 20, 2025

Alix Boulnois, chief business, digital and tech officer of Accor, discusses the hotel group's priorities across distribution, direct bookings and loyalty. Read More