Accor

News / Distribution

The Nine (not ten) Commandments of the digital world in hotels

By Kevin May | May 30, 2014

Travel is notoriously insular when it comes to hiring people for the top jobs - often promoting from within or from a rival company. So when Accor brought in Vivek Badrinath as its deputy CEO earli Read More

News / Distribution

Hotel tech provider SiteMinder secures $30M in capital from Facebook investor

By Kevin May | January 14, 2014

SiteMinder has started off 2014 with a shot across the bows of its hotel distribution rivals by winning a mighty $30 million investment from Technology Crossover Ventures. The Sydney, Australia-bas Read More

News / Online

Error 404 pages on travel websites - on-brand, creative and fun

By Karthick Prabu | December 30, 2013

Never leave your customers with a sad face, even if you have to show a Error 404 page in your website. Some travel brands have taken this seriously and put a lot of effort to create some creative/f Read More

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Myth-busting Big Data in travel

By Viewpoints | October 2, 2013

Big data and predictive analytics can help companies build a very accurate picture of their customers, allowing them to deliver highly targeted, relevant offers. NB: This is a report by Pamela Whit Read More

News / Online

TnoozLIVE - VIDEO: Marketing to the new traveller in Asia

By Kevin May | August 29, 2012

One of the most dynamic and connected regions in the world - but what are the trends in travel that are shaping how the industry is evolving? Read More

News / Online

Travel Tech Scan: Australia welcomes hotel auctions, Asian business travelers get busy

By Sean O'Neil | August 7, 2012

A few of the items that caught our eyes today, August 7, such as an offer-based hotel reservation website called GraysEscape.com and the revelations of the Accor Hotels business traveler Asia Pacific... Read More

News / Online

Beware of the people crunch in Asia as online travel booms

By Siew Hoon Yeoh | May 21, 2012

I’ve noticed recently that when running Asia-related events in places such as Australia (where I’ve just been) and in Europe (where I was in March), there’s a strong interest among youths in the... Read More

News / Online

Accor launches A Club Surprise social media project, claims not to have heard of KLM Surprise

By Kevin May | February 16, 2012

KLM Surprise is still probably the best example yet of how a travel brand can use the social graph to discover and engage with customers in an unusual and valuable way. Read More

News / Online

Accor starts TripAdvisor review feed experiment

By Kevin May | September 28, 2010

Global hotel chain Accor is taking the step many other groups have so far feared to tread and will include TripAdvisor reviews within individual property websites. Read More

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