Southwest Airlines

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Southwest quickly sizes up situation, 'Not So Silent Bob' keeps up substanial pressure

By Dennis Schaal | February 15, 2010

With controversy still swirling about Kevin Smith's removal from a Southwest Airlines flight, the director kept up the pressure after the airline published a blog post about the incident, defending its... Read More

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Silent Bob Strikes Back @SouthWestAir

By Stephen Joyce | February 13, 2010

Hot on the heels of my Winning Airline Twitter Strategies post is a story hot off the Twitter feed. Read More

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Southwest lays out timetable for tech upgrades ... Wi-Fi, website, Rapid Rewards

By Dennis Schaal | February 4, 2010

Southwest Airlines chairman and CEO Gary Kelly, speaking at the Raymond James airline conference in New York today, outlined an ambitious schedule for new technology projects, including satellite-based... Read More

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New website to shun British Airways, Cathay Pacific for Southwest, JetBlue

By Dennis Schaal | January 22, 2010

A new website -- coming "soon" -- forsakes the comprehensiveness gods and will focus on discount airlines only. Budget Center, which recently launched BudgetHotels through an affiliate deal with... Read More

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Southwest Airline's Kelly calls on competitors to increase bag fees

By Dennis Schaal | January 21, 2010

Southwest Airlines chairman and CEO Gary Kelly says he'd welcome the prospect of other airlines stepping up their bag-fee increases because they have provided impetus to Southwest's market-share gains.... Read More

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Glassdoor's employee generated content picks Southwest Airlines as best place to work

By Dennis Schaal | December 16, 2009

You've heard of user-generated content? Well, Glassdoor.com tapped into employee-generated content -- i.e. the opinions of the rank-and-file -- and picked Southwest Airlines as #1 in its Top 50 Best... Read More

Is the Southwest social media strategy super awesome or just common sense?

By Kevin May | October 29, 2009

Southwest Airlines is probably the only carrier in the world with a executive in the position of "manager of emerging media". Yet Southwest isn't like many other airlines. Paula Berg is the holder of... Read More

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Southwest Airlines more myth-maker than maverick on ancillary services

By Dennis Schaal | October 15, 2009

Southwest Airlines gets a lot of love for its Bags Fly Free Campaign. which enables travelers to check two bags for free. Here's the Southwest marketing message: "While bag fees have become the norm... Read More

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ITA Software powers air-shopping on Southwest Airlines website

By Dennis Schaal | October 8, 2009

This just in: ITA Software picked up another airline customer for its QPX airfare pricing and shopping system: Southwest Airlines. The press release hasn't dropped yet, but the functionality is now live... Read More

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