Southwest Airlines

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Southwest Airline's Kelly calls on competitors to increase bag fees

By Dennis Schaal | January 21, 2010

Southwest Airlines chairman and CEO Gary Kelly says he'd welcome the prospect of other airlines stepping up their bag-fee increases because they have provided impetus to Southwest's market-share gains.... Read More

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Glassdoor's employee generated content picks Southwest Airlines as best place to work

By Dennis Schaal | December 16, 2009

You've heard of user-generated content? Well, Glassdoor.com tapped into employee-generated content -- i.e. the opinions of the rank-and-file -- and picked Southwest Airlines as #1 in its Top 50 Best... Read More

Is the Southwest social media strategy super awesome or just common sense?

By Kevin May | October 29, 2009

Southwest Airlines is probably the only carrier in the world with a executive in the position of "manager of emerging media". Yet Southwest isn't like many other airlines. Paula Berg is the holder of... Read More

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Southwest Airlines more myth-maker than maverick on ancillary services

By Dennis Schaal | October 15, 2009

Southwest Airlines gets a lot of love for its Bags Fly Free Campaign. which enables travelers to check two bags for free. Here's the Southwest marketing message: "While bag fees have become the norm... Read More

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ITA Software powers air-shopping on Southwest Airlines website

By Dennis Schaal | October 8, 2009

This just in: ITA Software picked up another airline customer for its QPX airfare pricing and shopping system: Southwest Airlines. The press release hasn't dropped yet, but the functionality is now live... Read More

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