Priceline

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The five developments driving the evolution of U.S. OTAs

By Phocuswright Research | October 13, 2025

Amid cooling domestic demand, U.S. OTAs are adapting to a more competitive and uncertain landscape. Read More

News / Technology

Expedia partners with Perplexity for Comet launch

By Morgan Hines | October 6, 2025

Expedia is offering Silver status in its OneKey loyalty program in exchange for users downloading Comet’s recently launched browser. Read More

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Are we primed for an AI crash? Travel stakeholders weigh in

By Morgan Hines | September 18, 2025

Are we having technology innovation déjà vu? Many are likening AI’s rise to the dot-com era that led to an eventual crash. Read More

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Looking ahead: United States online travel agencies bet on loyalty, AI and B2B

By Phocuswright Research | September 2, 2025

The road ahead is defined by three themes: loyalty, B2B expansion and the rise of virtual agents. Read More

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Online travel veterans on travel technology evolution and what's next

By Abby Crotty | June 26, 2025

In a special session at Phocuswright Europe, online travel vets Mauricio Prieto and Gillian Tans shared their thoughts on the state of the industry and where it's headed amid the age of AI. Read More

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OTA marketing spend rose in Q1 2025

By Linda Fox | June 3, 2025

As Airbnb, Booking Holdings, Expedia Group and Trip.com Group continue to up marketing spend, PhocusWire looks at what they're saying about these investments. Read More

News / Technology

Priceline launches AI neighborhood feature, Turo partnership

By Morgan Hines | April 30, 2025

“Trip Intelligence: The Neighborhood Edition” includes AI features that help users find locations that match their “vibe.” Read More

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Booking Holdings sees "stable growth," surpasses expectations

By Abby Crotty | April 29, 2025

The company said that it wasn't affected by the general economic environment in the first quarter of 2025. Read More

News / Technology

Autonomous AI agent Manus joins the fray

By Linda Fox | March 10, 2025

China-based AI agent Manus is in early preview and attracting mixed reaction from the technology industry. Read More

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Online travel giants spent $17.8B on marketing in 2024

By Linda Fox | February 28, 2025

The investment to acquire customers and strengthen brand sets a new record for the online giants and demonstrates the ferocious competition for customers in the market. Read More

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Booking Holdings' Fogel bullish on agentic AI amid strong 2024 results

By Morgan Hines | February 20, 2025

Booking Holdings reported record revenue of $23.7 billion in 2024 and saw accelerated growth in room nights for alternative accommodations during the fourth quarter. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: AirAsia, Mindtrip, Spotnana and more...

By PhocusWire | February 14, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

OpenAI’s “Operator” and its impact on travel search and marketing

By Morgan Hines | February 3, 2025

OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More

News / Technology

OpenAI debuts "Operator" agent that can book travel

By Mitra Sorrells | January 24, 2025

While still very early days, the development of agents is moving fast and raises questions about the evolution of marketing strategies and search optimization, such as whether site design should change. Read More

News / Online

Priceline's Brett Keller on OTA's evolution and growth in packaging

By Marisa Garcia | January 7, 2025

CEO of Priceline, Brett Keller, discussed his 25-year tenure and the evolution of Priceline at The Phocuswright Conference. Read More

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