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News / Technology

Is an "app-ocalypse" nigh for hospitality tech as AI agents advance?

By Florian Montag - Apaleo | March 10, 2025

Instead of relying on humans as connective tissue, AI agents acting as self-learning, adaptive digital assistants will manage the entire hospitality tech ecosystem autonomously in the future. Read More

News / Technology

Will metasearch remain relevant with agentic AI's rise?

By Morgan Hines | March 6, 2025

With OpenAI’s January launch of Operator, a tool that can book travel, questions have emerged on what changes will come and what industry sectors will be most affected. Read More

News / Technology

Trip.com Group, WTTC provide glimpse of future technology game changers

By Linda Fox | March 5, 2025

The Trip.com Group/WTTC study is divided into four trend areas-digital technologies, financial technologies, future of mobility and breakthrough innovations- and evaluates why the trends are important... Read More

News / Technology

Alexa+ could earn “top-of-the-funnel” spot in travel research

By Morgan Hines | March 4, 2025

Travel brands including Tripadvisor and Uber have partnered with Amazon for the debut of its reimagined voice assistant. Read More

News / Startups

AI travel software provider Maya raises €1M

By Morgan Hines | February 27, 2025

The funding, which included investors such as Lighthouse, will be used to fuel global growth and further develop the company's white-label AI assistant. Read More

Opinion / Online

Why travel marketers can (and should) expect more from their affiliate strategy

By Joshua Heller - Rakuten Advertising | February 27, 2025

A sophisticated affiliate strategy can ensure you’re reaching the right person, at the right time, with the right message according to Josh Heller of Rakuten Advertising. Read More

News / Online

A look at how U.S. travelers plan and book lodging

By Phocuswright Research | February 25, 2025

It seems many travelers start planning with a specific place in mind (almost six in 10), but one-third need to narrow down their choice from a few options. Read More

News / Online

Experiences becoming “strategic and financial center” of Tripadvisor Group

By Morgan Hines | February 20, 2025

All three segments of Tripadvisor Group, including Brand Tripadvisor, Viator and TheFork, contributed positively to group profit for the first time. Read More

News / Online

Airbnb to spend up to $250M on new businesses in 2025

By Morgan Hines | February 13, 2025

Co-founder and CEO Brian Chesky and his team stopped short of sharing what those new businesses will be specifically. Read More

News / Technology

Exoticca receives €25M to expand presence, build out AI technology

By Morgan Hines | February 11, 2025

The €25 million comes in the form of a venture debt facility from BBVA Spark, following the company’s recently completed €60 million Series D round which was headed up by Quadrille Capital. Read More

News / Technology

OpenAI’s “Operator” and its impact on travel search and marketing

By Morgan Hines | February 3, 2025

OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More

News / Technology

Smartify adds £1.5M to boost visitor engagement at museums and galleries

By Linda Fox | January 30, 2025

The company offers museums, galleries and other attractions apps that are tailored and branded to their venue and helps to drive engagement through augmented and virtual reality and artificial... Read More

News / Technology

OpenAI debuts "Operator" agent that can book travel

By Mitra Sorrells | January 24, 2025

While still very early days, the development of agents is moving fast and raises questions about the evolution of marketing strategies and search optimization, such as whether site design should change. Read More

News / Online

Does Reddit have a serious role to play in trip planning?

By Matthew Parsons | January 23, 2025

Reddit's r/travel community boasts 12-million members and screen views grew nearly 33% in the past year, making the platform an increasingly important consideration for travel planners. Read More

News / Online

With U.S. TikTok ban looming, how could travel brands be impacted?

By Morgan Hines | January 16, 2025

Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use TikTok as part of their marketing strategies. Read More

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