Tour Operator

PhocusWire's in-depth coverage of the tour operator sector, featuring news, analysis, interviews, research and more on the brands in multi-day, single-day and packages, including their strategies, executives and positions in the market.

How travel insurance is evolving to support modern journeys
From Our Partners / Online
How travel insurance is evolving to support modern journeys
By PhocusWire | January 13, 2026
Travel disruption has become a defining feature of leisure and business trips as delays, cancellations and unexpected events increasingly shape traveler behavior. Read More
Startup Stage: Tourseta looks to reduce back-office friction for tours and activities operators
Interview / Startups
Startup Stage: Tourseta looks to reduce back-office friction for tours and activities operators
By Abby Crotty | January 13, 2026
The startup was founded in 2023 specifically for multi-day and group travel operators. Read More
How VPNs create exceptional guest experiences and generate new revenue
From Our Partners / Technology
How VPNs create exceptional guest experiences and generate new revenue
By Norton | November 20, 2025
VPN technology can address key security pain points for travelers, helps improve the guest experience and can provide significant business benefits for the hospitality industry. Read More
WeTravel lands $92M to develop AI tools for multi-day trip operators
News / Technology
WeTravel lands $92M to develop AI tools for multi-day trip operators
By Linda Fox | September 24, 2025
The company said the round triples its valuation and will go towards developing its platform to expand its payment infrastructure and build artificial intelligence (AI)-powered tools for partners. Read More
The coming wave: Consolidation in tours and experiences
Opinion / Online
The coming wave: Consolidation in tours and experiences
By Douglas Quinby - Arival | September 23, 2025
Arival CEO and co-founder Douglas Quinby discusses the potential for consolidation and brand-building in tours and experiences. Read More
HomeToGo advances Interhome acquisition as regulators clear Hotelplan deal
News / Online
HomeToGo advances Interhome acquisition as regulators clear Hotelplan deal
By Abby Crotty | August 26, 2025
The news comes after the Swiss Competition Commission (COMCO) greenlit Dertour Group’s planned acquisition of Hotelplan Group. Read More
Startup Stage: Aloja wants to help tour and activity operators boost earnings
Interview / Startups
Startup Stage: Aloja wants to help tour and activity operators boost earnings
By Abby Crotty | August 19, 2025
Aloja was founded by CEO Daniel Pino and chief technology officer Daniel Cabra, the team behind TourOpp, which was acquired by RocketRez in 2022. Read More
Decoding online shopping: Travel and hospitality consumer trends for 2025
From Our Partners / Online
Decoding online shopping: Travel and hospitality consumer trends for 2025
By AB Tasty | August 18, 2025
Find out where consumers get inspiration for new travel plans, what leads them to abandon their cart or booking, what types of AI tools can make the online experience easier and more.   Read More
Tours and activities trends in 2025: Younger travelers, later bookings, AI
News / Online
Tours and activities trends in 2025: Younger travelers, later bookings, AI
By Morgan Hines | August 15, 2025
Industry leaders opened up about 2025 tours and activities trends during a studio interview at Phocuswright Europe. Read More
Travel sellers look to flexibility and protection to boost conversion
From Our Partners / Online
Travel sellers look to flexibility and protection to boost conversion
By PhocusWire | July 16, 2025
Protect Group’s Stephen Joyce unpacks the new economics of refund protection, the growing demand for flexible booking options and why “cancel for any reason” models often fail to deliver value. Read More
Specialist travel brands on being agile and building trust amid volatility
News / Online
Specialist travel brands on being agile and building trust amid volatility
By Linda Fox | July 1, 2025
At Phocuswright Europe 2025, executives from CheckYeti and WingBuddy discussed what it's like to be a niche player in turbulent times. Read More
What products need development, according to Expedia Group
News / Technology
What products need development, according to Expedia Group
By Morgan Hines | June 24, 2025
Shilpa Ranganathan, chief product officer of Expedia Group, said there are three areas that could benefit from more development, product-wise. Read More
Visit Group acquires hospitality tech provider GODO
News / Technology
Visit Group acquires hospitality tech provider GODO
By Linda Fox | June 19, 2025
Visit Group said the deal boosts its presence in the Nordic region and speeds up its strategy to create a platform that helps hotels and experiences drive direct sales, cost efficient distribution and... Read More
PhocusWire's weekly travel tech news briefs: Amex GBT, Sabre, Accelya and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Amex GBT, Sabre, Accelya and more...
By PhocusWire | June 13, 2025
Keep up with all the latest people, partner and product news from around the global travel industry.   Read More
Does Airbnb’s ‘Services’ take unfair advantage of hosts?
News / Online
Does Airbnb’s ‘Services’ take unfair advantage of hosts?
By Morgan Hines | June 5, 2025
Industry experts have criticized Airbnb’s plan to allow travelers to book hotel-like services on hosts' properties without compensating those hosts. Read More
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