Tour Operator

PhocusWire's in-depth coverage of the tour operator sector, featuring news, analysis, interviews, research and more on the brands in multi-day, single-day and packages, including their strategies, executives and positions in the market.

Trip.com Group takes advantage of domestic travel return
News / Online
Trip.com Group takes advantage of domestic travel return
By Kevin May | September 24, 2021
Executive chairman James Liang says the Chinese domestic travel market has been encouraging for the company and it sees great potential in international markets. Read More
google-sustainability-things-to-do
News / Online
Google launches sustainability initiatives, confirms "Things to Do" changes
By Mitra Sorrells | September 22, 2021
Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More
travel-building-loyalty-salesforce
From Our Partners / Online
Building loyalty into your travel brand
By Marisa Garcia | September 22, 2021
As travel recovers from the COVID-19 pandemic, travel brands need to re-examine the effectiveness of their loyalty programs in encouraging return visits and building a positive brand image. Read More
VIDEO: Location targeting as a travel marketing tactic
News / Technology
VIDEO: Location targeting as a travel marketing tactic
By PhocusWire | September 14, 2021
Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More
startups-traveltech-show-bts
News / Technology
Travel innovation "faceoff" brands unveiled for Business Travel Show
By PhocusWire | September 13, 2021
The companies will present their services in series of head-to-head battles at the in person event, which takes place later this month. Read More
expedia-berlin-getyourguide-viator-2
News / Distribution
GetYourGuide gets help from Expedia, Amazon widens virtual tours
By Kevin May | September 13, 2021
The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More
Key developments in the Russia online travel market
News / Online
Key developments in the Russia online travel market
By Phocuswright Research | September 13, 2021
Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More
Tackling unconscious bias in travel marketing
Opinion / Online
Tackling unconscious bias in travel marketing
By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021
We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More
headout-investment-round-12-million-2
News / Online
Headout raises $12M in major expansion bid for activities platform
By Kevin May | September 9, 2021
The Series B round was led by Glade Brook Capital, with participation from existing backers Version One Ventures, Nexus Venture Partners, FJ Labs, 500 Startups, Haystack and Ludlow Ventures. Read More
lime-tours-scooters
News / Online
Lime combines e-scooters with activities for Lime Tours
By Kevin May | September 8, 2021
Lime Tours will be available within the existing app for the e-scooter brand and initially in the cities of Los Angeles and San Francisco. Read More
impala-direct-contracting
News / Distribution
Impala unveils tech in bid to shake up hotel contracting
By Linda Fox | September 8, 2021
Impala believes legacy systems are holding the hotel industry back and its technology can save time and costs. Read More
VIDEO: Travel marketing under threat from Big Tech data changes
News / Technology
VIDEO: Travel marketing under threat from Big Tech data changes
By PhocusWire | September 7, 2021
Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More
Travelport gives marketing innovation challenge to startups
News / Startups
Travelport gives marketing innovation challenge to startups
By Kevin May | September 2, 2021
Travelport Accelerator is part of a new service called Travelport Focus, designed to concentrate on innovation in the industry and which is also supported by AWS. Read More
PhocusWire Pulse: Travel Marketing Tactics
News / Online
PhocusWire Pulse: Travel Marketing Tactics
By PhocusWire | August 31, 2021
We look at issues and trends ranging from challenges for DMOs, death of cookies, retargeting, Google, targeting niches and lots more. Read More
They won't go away even if COVID does - top cybersecurity issues still hitting travel
Opinion / Technology
They won't go away even if COVID does - top cybersecurity issues still hitting travel
By Dominik Birgelen - Oneclick | August 26, 2021
While the industry can expect business to increase as restrictions are lifted, the potential risk of cyber crime will also heighten.  Read More