Thought Leadership

google vtrips giant
Opinion / Online
Google: The sleeping giant of the vacation rental industry
By Steve Milo - VTrips | March 30, 2018
What impact will there be on the vacation rental industry if (and when) Google decides to fully join the party? Read More
Predicting the future: How airlines can be proactive around flight delays
Opinion / Technology
Predicting the future: How airlines can be proactive around flight delays
By Fraser McGibbon - SITA | March 28, 2018
Today we live in uncertain times with one out of every four flights not operating on time. Many would be shocked to learn that the airlines of the world are spending in excess of 25 billion USD per year... Read More
Finding a unique voice in travel technology
Opinion / Technology
Finding a unique voice in travel technology
By Chad Callaghan - Sabre | March 27, 2018
The increasing and widespread adoption of voice technology is already beginning to establish its place as a major factor in travel. Read More
What destinations can learn from data around March Madness
Opinion / Online
What destinations can learn from data around March Madness
By Scott Garner - ADARA | March 19, 2018
For the NCAA basketball tournament, college loyalists are traveling in shows of support for their favorite teams. Here’s how the Arizona Office of Tourism used travel data to quantify the impact of its... Read More
Everything hoteliers need to know about GDPR
Opinion / Technology
Everything hoteliers need to know about GDPR
By William Beckler - ALICE | March 16, 2018
At ALICE, we've been working hard to fully understand the General Data Protection Regulation (GDPR) and its obligations on us and our customers. In order to help hoteliers figure out what is going on,... Read More
A battle for hearts and homes - that would be Airbnb and Booking.com
Opinion / Online
A battle for hearts and homes - that would be Airbnb and Booking.com
By Douglas Quinby - Phocuswright | March 14, 2018
It's shaping up to become one of travel's great competitive rivalries: Airbnb versus Booking.com. Read More
Why Airbnb Experiences are a threat to franchised suppliers - not retailers
Opinion / Online
Why Airbnb Experiences are a threat to franchised suppliers - not retailers
By Alex Bainbridge - DestinationCTO | March 9, 2018
Innovation when an industry is watching your every move is hard, especially so when you have to bring hundreds of partners with you so have to disclose what you are doing outside of your own business. Read More
airline-dynamic pricing
Opinion / Distribution
Dynamic pricing should be changing the game for airlines
By Rajendran Vellapalath - TPConnects | March 1, 2018
Let me start by saying that dynamic pricing isn’t something new. In fact its origins go way, way back to the midst of time, when pricing was simply influenced by supply and demand. Read More
The democratization of travel and the future of airline innovation
Opinion / Technology
The democratization of travel and the future of airline innovation
By Kevin Krone - Uplift | February 28, 2018
The airline business exists to bring people together. An important part of the industry’s mandate should be democratizing the process of air travel, making new experiences and destinations affordable... Read More
Travel opportunities - and distribution challenges - in the blockchain
Opinion / Technology
Travel opportunities - and distribution challenges - in the blockchain
By Sara Pavan - Amadeus | February 22, 2018
In 48 BCE, the historic city of Alexandria was destroyed by Caesar’s army, including its world-famous library. Today, if a library was destroyed, its records would live on in other libraries and on the... Read More
airbnb-hotel-distribution-analysis
News / Distribution
Can Airbnb trigger a revolution in hotel distribution?
By Cesar Lopez - Mirai | February 20, 2018
Given the size of Airbnb, recent coverage of its potential to open up to hotel distribution has been well worth the fanfare. Read More
The journey before the journey: How travel marketers establish trust with consumers
Opinion / Online
The journey before the journey: How travel marketers establish trust with consumers
By Jim Price - PebblePost | February 19, 2018
The last couple of decades have seen the advent of some very useful and powerful trip planning and booking tools, but planning a vacation is not just scientific, it is emotional, aspirational and... Read More
Online travel agency fightback: Tactics to lure direct bookings
Opinion / Distribution
Online travel agency fightback: Tactics to lure direct bookings
By Max Starkov - HEBS Digital | February 6, 2018
As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Read More
An insider's tale on hotel website conversion rates
Opinion / Distribution
An insider's tale on hotel website conversion rates
By Jean-Louis Boss - Fastbooking | February 2, 2018
The conversion rate of a hotel website is determined by so many factors that one shouldn’t be fooled into trying to meet an industry average. Read More
blockchain ota disruption
Opinion / Technology
Pulse check: Blockchain not a panacea to disrupt web travel
By Douglas Quinby - Phocuswright | February 1, 2018
People have been bashing online travel agencies since, well, they first came along in the mid-1990s. Read More
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