Thought Leadership

Opinion / Online

Google: Travel's closely watched obsession

By Douglas Quinby - Phocuswright | June 15, 2018

Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Read More

Opinion / Online

Behold a new era of digital marketing in travel

By Radoslaw Dobrolecki - RTB House | June 15, 2018

It's now time for the travel industry to adapt to newer digital marketing strategies to win over potential customers. Read More

News / Technology

Listen up: Travel marketers need to pay attention to voice search

By Stuart Butler - Fuel | June 12, 2018

There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More

Opinion / Distribution

13 mistakes that sabotage vacation rental bookings

By Kevin High - VroomRes | June 6, 2018

You work tirelessly to manage your properties. You do all the things that the so‐called “experts” tell you to do, but it just doesn’t seem to be paying off in the ways that you really want. Read More

Opinion / Technology

A Step in the right direction for blockchain and travel?

By Arnie Weissmann - Travel Weekly | June 6, 2018

Distributed ledgers via blockchain came to most people's attention as the underlying technology supporting bitcoin. Read More

Opinion / Technology

Are hoteliers too skeptical of artificial intelligence?

By Klaus Kohlmayr - IDEAS | June 5, 2018

Despite the negative depictions in science fiction and widespread public concern over privacy, security and safety, artificial intelligence presents the possibility for real positive change, human... Read More

Opinion / Online

How Airbnb grows its host community through online marketing

By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018

Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More

Opinion / Distribution

Coming soon to your hotel: The integrated revenue generation team

By Max Starkov, HEBS Digital & Scott Dahl, Ecole Hôtelière de Lausann | May 31, 2018

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. Read More

Opinion / Online

Travel, data security and false narratives around Facebook

By Clayton Reid - MMGY Global | May 29, 2018

The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More

Opinion / Technology

Internet of Things for hotels - great, until a hacker calls

By Dean Coclin - DigiCert | May 24, 2018

Smart devices, often referred to as the Internet of Things, offer the hospitality industry the opportunity to give guests a much richer and differentiated experience. Read More

Opinion / Startups

How to scale in high-growth online travel

By Bob Milne - Vacasa | May 22, 2018

Ten years ago, I would have told you that maintaining operational stability while growing at this rate was impossible. Read More

Opinion / Online

Why David should always fight back against Goliath

By Andre Haddad - Turo | May 18, 2018

Life isn’t fair. So your mother told you when you were growing up, and the older you get, the more you realize her sage words are all too true. Read More

Opinion / Technology

Why hotel rooms belong to guests - not hoteliers

By David Goldstone - DigiValet | May 17, 2018

Airbnb and other “shared economy” businesses have raised the bar for travel providers who wish to deliver personalized, truly local experiences for guests. For hotels, the new environment means a... Read More

Opinion / Technology

AI and tracking data: looking beyond the travel industry

By Simon Tomlinson - SITA | May 11, 2018

The combination of artificial intelligence and tracking data will increasingly enable organizations to optimize operations, introduce automation, utilize prediction tools and adapt what they do in... Read More

Opinion / Technology

Microsoft’s manifesto on corporate travel – a not so fast revolution

By Bill Carroll - Phocuswright | May 8, 2018

In 1848, German philosophers Karl Marx and Friedrich Engels wrote The Communist Manifesto to recognize the struggles of class in societies as they related to capitalism. Read More

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